Dell PowerMax NVMe vs Hitachi Virtual Storage Platform comparison

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95% willing to recommend
Comparison Buyer's Guide
Executive Summary

We performed a comparison between Dell PowerMax NVMe and Hitachi Virtual Storage Platform based on real PeerSpot user reviews.

Find out in this report how the two All-Flash Storage solutions compare in terms of features, pricing, service and support, easy of deployment, and ROI.
To learn more, read our detailed Dell PowerMax NVMe vs. Hitachi Virtual Storage Platform Report (Updated: March 2024).
768,857 professionals have used our research since 2012.
Featured Review
Quotes From Members
We asked business professionals to review the solutions they use.
Here are some excerpts of what they said:
Pros
"It is easy to deploy and it's all-flash, so it's very fast.""Pure Storage FlashArray's overall speed is its most valuable feature.""It is always out of the box, and ready to use.""The speed is the most valuable feature of this solution.""We've had to use tech support on a number of occasions. They did everything remotely and talked us all the way through. They fixed the issue within 30 minutes. Every single time we contact them, they're perfect. I would give their technical support a ten out of ten.""The speed of the Pure FlashArray is very, very fast and nothing in the market can compare to it.""The best feature is consistently lower latency, even when IOPS crank up to over 75K. The product maintains submillisecond response time, which is incredible.""The performance is very good."

More Pure Storage FlashArray Pros →

"The most valuable feature is the performance and compression. The most useful tool is CloudIQ.""It significantly simplifies storage.""The most valuable feature of Dell PowerMax NVMe is its replication feature.""CloudIQ has become an optimal tool for us to get the full picture of all the different arrays, from mid-tier all the way up. It gives us that single view and the ability to launch the Unisphere. That is really is powerful in being able to manage the array.""The product is very fast and reliable.""The stability is amazing. Zero downtime reported over the last years.""It is efficient and very simple for our administrators to use.""They're basically tanks. You could take a baseball bat to the thing, and it's still going to keep running and doing what it's supposed to do. We've had a couple of part failures, and you can pretty much replace any part on that thing at any time during the day in the middle of production without worrying about anything happening."

More Dell PowerMax NVMe Pros →

"The biggest benefit of the Hitachi platform is 100 percent storage uptime. It's also highly cost-effective.""The customer service and support are reasonably good. The environment I work in, there always remains an element of surprise, and there are restrictions. But Hitachi has good technical people.""Hitachi Virtual Storage Platform 5000 Series exhibits good performance and has good IOPS: 300 IOPS. The technical support for this product is also good.""Data optimization, compression, and deduplication are the most important features for us.""The technical support is great.""One of the features, for us, that is important is the monitoring platform integrated into the solution. It has all the elements that we need to see, at all times, to be sure the platform is working right.""The feature I like best is the stability of the hardware.""The deduplication is useful for us because we don't have that much money for our lab infrastructure. Deduplication means we have more storage available. And the IOPS are really fast."

More Hitachi Virtual Storage Platform Pros →

Cons
"Historical analytics would be useful. At the moment, they don't have any type of application built for historical analytics.""We haven't seen ROI.""When we were doing some tests, we found that there was an I/O freeze when they were switching the controller.""It was a little costly. The price was ultimately higher than both of the other solutions that we evaluated. I'd say that's the only downside.""Had some issues with Purity not being entirely compatible with VMware ESXi.""Its price could be cheaper. It is not the cheapest one out there, but I'm not directly involved in the figures and negotiations.""I would rate this solution an eight. To make it a ten it would have to be a little cheaper.""The time-to-market could be better at times, but I think that's true for all vendors of hardware."

More Pure Storage FlashArray Cons →

"Dell PowerMax NVMe is costly compared to other solutions.""The initial setup could be easier.""I would like them to continue improving the management tools and continue moving towards a RESTful API versus CLI.""I would like it to support NVMe over Fabrics, because that is the next item for consideration on the NVMe roadmap. PowerMax supports NVMe on the back-end, but when it starts supporting NVMe over Fibre Channel, suddenly various hosts can directly communicate with PowerMax, and with NVMe-oF, as well. Suddenly, Gen 6 and Gen 7 switchers will be able to help facilitate that particular communication channel.""I think management is where PowerMax is weakest. We're still managing it like we managed EMC arrays in the early 2000s. There's a slicker, fancier GUI that does more things, but at the end of the day, you still have to dig into the command line and issue a lot of the same commands that we still were using almost 20 years ago.""They should work with the storage engineers to better tweak the management tools to give them improved visibility into their data.""I would like NVMe to be end-to-end in the next release. Right now, it is not end-to-end.""Dell needs to offer more midrange storage options with enterprise-class features similar to the PowerMAX."

More Dell PowerMax NVMe Cons →

"I would like to see an audit account set up such that the user can log in, see the configuration, and see the logs, but they cannot make any changes.""Its usability can be improved. It can have more management features. Its management tools lack features.""I would like to see Hitachi improve their management software. It's been three years since they introduced Ops Center, their management product, and it still hasn't reached at least 50 percent of the capability we require. We are using legacy software because the product Hitachi offers does not stack up in functionality.""For mission critical issues the performance is low.""The snapshot and clone operation functions can be made easier.""This product should be easier to install and set up.""The life-cycle of the Hitachi Virtual Storage Platform G Series is too short. We only had approximately four or five years out of the solution before it was rendered its end of life.""Hitachi should offer a distinct overview of the various storage choices."

More Hitachi Virtual Storage Platform Cons →

Pricing and Cost Advice
  • "We feel that the pricing is fair and the licensing process was easy for both."
  • "There is always room for negotiation."
  • "The price was slightly higher than others, but competitive, if you consider all the other features that you get from it."
  • "It is a more expensive solution, but it is worth it. You are getting what you paid for."
  • "For pricing, you have to take into account their performance on deduplication and compression in a $/GB comparison."
  • "We have seen a reduction in total cost of ownership (TCO)."
  • "It is a cheaper solution."
  • "Pure Storage is all-flash, so this sometimes tends to make it a bit more expensive in the beginning."
  • More Pure Storage FlashArray Pricing and Cost Advice →

  • "Our costs for the product are three million."
  • "From reclaiming data center space which is so tightly constrained these days, it will pay for itself in a short amount of time, which is fantastic. Anything we can do to get more out of our current physical data center space helps us a ton, and PowerMax has helped enable that."
  • "Our costs are on a yearly basis."
  • "It scales enormously, but it's expensive to do so."
  • "From a general capital investment, it's one of the higher price points in the market. It depends on the size and software features that you would include in a system. So, the cost varies dramatically."
  • "The cost has room for improvement."
  • "The cost is expensive. While VMAX now has good pricing, PowerMax is a little expensive."
  • "We hope that with the combination of both NVMe and SCM the next PowerMax will be much cheaper that the one which we acquired."
  • More Dell PowerMax NVMe Pricing and Cost Advice →

  • "The pricing we get is very competitive when compared to other vendors. Hitachi is working on their licensing model and it is improving but can be irksome when many different items are not bundled or enterprise size."
  • "Our main issue with the Hitachi G-Series is what we consider to be an archaic software licensing scheme and high maintenance costs."
  • "It is a little expensive."
  • "I would like to see better pricing and more discounts."
  • "Pricing could be better, because the cost is very high."
  • "This solution is cheaper than Dell EMC VMAX. When you are looking for a high-end solution, price matters, but availability and stability are more important than the price."
  • "This is an expensive solution."
  • "When you are looking for high-end solutions such as this, price is less important than stability and availability."
  • More Hitachi Virtual Storage Platform Pricing and Cost Advice →

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    Questions from the Community
    Top Answer:Both are great platforms, but if you are considering all flash solutions, I would recommend you to consider Pure… more »
    Top Answer:We consume less physical storage because of the solution’s deduplication and compression.
    Top Answer:We have customers who use a three-year or five-year license. We also have customers who use Evergreen.
    Top Answer:Dell PowerStore is an all-solid-state midrange storage system. It has many internal elements taken from other Dell… more »
    Top Answer:First, it's an enterprise storage solution. This is very important for us. Another important feature is replication.
    Top Answer:The pricing is comparable to other vendors. There aren't significant price differences. Since the price is high, a few… more »
    Top Answer:The deduplication is useful for us because we don't have that much money for our lab infrastructure. Deduplication means… more »
    Top Answer:One problem is that there are too many management tools for the F Series and for all the other Hitachi storage systems… more »
    Top Answer:We're only using the F Series in our lab for hosting lab infrastructure for all our colleagues. We needed fast storage.
    Comparisons
    Also Known As
    Dell EMC PowerMax, PowerMax
    Hitachi Virtual Storage Platform F Series, Hitachi Virtual Storage Platform 5000 Series, Hitachi Virtual Storage Platform E Series, Hitachi Virtual Storage Platform N Series, Hitachi Virtual Storage Platform G Series
    Learn More
    Overview

    Pure Storage FlashArray is the world’s first enterprise-class storage array that runs exclusively on the nonvolatile memory express (NVMe) protocol for memory access and storage. It represents a totally state-of-the-art type of storage technology. It offers users shared accelerated storage that delivers cutting-edge features in the realms of performance, simplicity, and consolidation. Pure Storage is fresh and modern today and will be for the next decade. Without forklift upgrades or planned downtime, Pure Storage takes the work out of storage ownership and delivers unprecedented customer satisfaction.

    Pure Storage FlashArray is built with simplicity and reliability in mind. The solution can be implemented and optimized in hours, as opposed to other similar solutions that can take days. It has no moving parts, which removes areas where it could potentially be vulnerable to suffering errors. It is highly stable and gives users the ability to manage system shutdowns in a way that  prevents data loss.

    Benefits of Pure Storage FlashArray

    Some of the benefits of using Pure Storage FlashArray include:

    • A much higher level of speed than similar pieces of technology. Pure Storage FlashArray maximizes the speed at which data can be transferred while at the same time minimizing system latencies that might slow the transfer down. Additionally, it offers users quick memory read and data access speeds.

    • A higher bang for your buck in terms of the storage capabilities you get for the money you pay. They are smaller in size than more standard storage technologies, but they offer flash memory, which enables users to store larger amounts of data than the current standard.

    Reviews from Real Users

    Pure Storage FlashArray is a highly effective piece of storage technology which stands out among its competitors for a number of reasons. Two major ones are its overall robustness and the value that it offers by way of its reliability and ease of use. It provides users with many valuable features that allow them to maximize what they can do with this solution. Pure Storage FlashArray’s reliability and ease of use make it a highly valuable solution. 

    PeerSpot user Prabakaran K., a technical consultant at Injazat Data Systems, notes the robustness of this solution when he writes, "FlashArray has many valuable features. It's very user-friendly and it has high availability, so there is comparatively less downtime. During maintenance, there is no shutdown procedure, so you can directly power off the Array and manage the shutdown process without any data loss, which is a unique feature. Managing replication and data migration is also very easy."

    PeerSpot user Jason D., a cloud solutions architect at a tech services company, notes three features that make this solution valuable when he writes, "We've had different types of storage, and three things of this solution are valuable. The first one is its outstanding performance. The second one is its stability. In the about three years that we've had it, we've had component failures, but we never had a service interruption or any data loss. The third one, which is really critical, is that it is super easy to use in terms of provisioning, storage, and managing the arrays. I'm able to maintain a multi-site environment with a couple of dozen arrays with a single mid-level storage admin."

    Dell EMC PowerMax is the world’s fastest storage array. With end-to-end non-volatile memory express (NVMe), real-time machine learning, seamless cloud mobility, and up to 350GB per second bandwidth, PowerMax features high-speed smarts to power your most critical workloads. PowerMax is true modern scale-up and scale-out storageת designed for mission-critical applications of today and tomorrow – including databases and transaction processing applications as well as real-time analytics workloads that demand uncompromising uptime and extremely low latency.

    PowerMax consists of two models, PowerMax 2000 and 8000. The PowerMax 8000 delivers industry-leading performance density with up to 7.5 million IOPS5 per rack and 187,000 IOPS6 per U (rack unit). PowerMax supports mixed open systems, mainframe, IBM i, block, and file environments. The PowerMax 2000 is the entry point into mission-critical storage, high availability, and delivering robust data services in a safe, secure compact package.

    PowerMax systems incorporate the most current and robust end-to-end NVMe technology with industry-standard NVMe flash drives, NVMe storage class memory drives, and FC-NVMe host connectivity via NVMe over Fabrics. PowerMax SCM, powered by dual-port Intel® Optane™ technology, offers rapid-fire fast performance and secure low latency ideal for electronic trading, real-time analytics, high-performance databases, and big data workloads.

    Features of Dell EMC PowerMax NVMe

    Robust architecture with amazing performance combines demanding mixed workloads.

    • Built-in machine learning automates data placement for maximum performance with no additional management cost.
    • Very secure end-to-end dynamic encryption safeguards digital assets with 3.5:1 data reduction, guaranteed by Dell Technologies.
    • Seamless cloud mobility pushes data from PowerMax to AWS, Azure, Dell EMC ECS, and PowerScale for long-term retention on lower-cost object storage.

    Benefits of Dell EMC PowerMax NVMe

    Powerful Architecture

    • Designed for speed – robust multi-controller scale-up, scale-out architecture with built-in end-to-end NVMe.
    • Performance optimized – up to 350GB/s sustained bandwidth2, under 100µs read latency3.
    • Efficiency without compromise – global inline data reduction with guaranteed 3.5:1 average DRR4.

    Simple Operations

    • Intuitive storage management – provision storage in less than 30 seconds.
    • Workload consolidation – outstanding consolidation of block, file, mainframe, IBM i storage on a single array.
    • DevOps automation and containers – workflow automation and streamlined IT processes (vRA, vRO, CSI, CSM, Kubernetes).
    • Non-disruptive data migration – initiate data migrations from older arrays to PowerMax in three simple steps.

    Trusted Innovation

    • Mission-critical availability – proven six nines availability and the best replication for business continuance, disaster recovery (BC/DR).
    • Deep VMware integration – mission-critical availability and the most efficient scalability for VMware Virtual Volumes deployments (64,000 vVols).
    • Flexible consumption – several options, predictability, and investment protection with pay-per-use solutions and Future-Proof guarantees.

    PowerMax sets the standard for data storage today. It is uniquely, intuitively designed with a multi-controller, active/active scale-out architecture, an industry-standard, end-to-end NVMe. Inline, global dedupe and compression add outstanding efficiency to your data center, even while scaling. Additionally, PowerMax offers you the best in remote replication, proven six nines of availability, and end-to-end efficient encryption so that your data is always secure and your resources are fully optimized.

    Reviews from Real Users

    Ahmed K., a senior storage systems engineer at a pharma/biotech company, says Dell EMC PowerMax NVMe has “secure, fast performance, and good reporting capabilities.”

    Nikolay M. a lead system administrator at Central Hospital of Civil Aviation shares that with PowerMax, “we have not yet hit the ceiling in its efficiency, performance, and scalability… Now, with PowerMax, everything runs smoothly.”

    “We don't have to manage much at all. It really is like a set it and forget it solution. My storage engineers love the system. It is a lot less work than our previous systems… We are saving dozens of hours per month for our storage team, and that is a real cost in our business," adds Paul C., a Senior Solution Architect at Rackspace.

    RETHINK YOUR DEFINITION OF SPEED AND PERFORMANCE

    With adaptive, guaranteed data reduction and a 100% data-availability guarantee, Hitachi Virtual Storage Platform F series helps you tackle complicated business challenges. Hitachi Data Systems (HDS) VSP F series delivers up to 4.8M IOPS with sub-millisecond response times.
    Featuring legendary Hitachi reliability, VSP F series arrays are backed by the industries only 100% availability guarantee. For these reasons, 80% of the Fortune 500 choose Hitachi all-flash arrays to accelerate the performance of mission-critical applications like Oracle, SAP, Virtualization, Microsoft apps etc. With over 350 patents in flash technology, Hitachi’s innovative mix of flash hardware and software accelerates ROI with enterprise-class reliability and performance.

    Sample Customers
    Nielsen, Lamar Advertising, LinkedIn, Betfair, UT-Dallas
    Rackspace, Open Line
    Turkcell, Owens Corning, Region Nord, Net Credit Financial Group (NFC Group), Russian Railways
    Top Industries
    REVIEWERS
    Financial Services Firm19%
    Healthcare Company12%
    Manufacturing Company10%
    Computer Software Company8%
    VISITORS READING REVIEWS
    Educational Organization31%
    Computer Software Company12%
    Manufacturing Company8%
    Financial Services Firm8%
    REVIEWERS
    Healthcare Company23%
    Financial Services Firm21%
    Retailer10%
    Comms Service Provider10%
    VISITORS READING REVIEWS
    Computer Software Company15%
    Financial Services Firm14%
    Manufacturing Company8%
    Government8%
    REVIEWERS
    Comms Service Provider21%
    Financial Services Firm21%
    Government14%
    Computer Software Company11%
    VISITORS READING REVIEWS
    Computer Software Company20%
    Financial Services Firm15%
    Manufacturing Company7%
    Government7%
    Company Size
    REVIEWERS
    Small Business27%
    Midsize Enterprise16%
    Large Enterprise57%
    VISITORS READING REVIEWS
    Small Business18%
    Midsize Enterprise40%
    Large Enterprise42%
    REVIEWERS
    Small Business18%
    Midsize Enterprise19%
    Large Enterprise63%
    VISITORS READING REVIEWS
    Small Business21%
    Midsize Enterprise14%
    Large Enterprise65%
    REVIEWERS
    Small Business33%
    Midsize Enterprise24%
    Large Enterprise43%
    VISITORS READING REVIEWS
    Small Business25%
    Midsize Enterprise18%
    Large Enterprise57%
    Buyer's Guide
    Dell PowerMax NVMe vs. Hitachi Virtual Storage Platform
    March 2024
    Find out what your peers are saying about Dell PowerMax NVMe vs. Hitachi Virtual Storage Platform and other solutions. Updated: March 2024.
    768,857 professionals have used our research since 2012.

    Dell PowerMax NVMe is ranked 8th in All-Flash Storage with 66 reviews while Hitachi Virtual Storage Platform is ranked 10th in All-Flash Storage with 48 reviews. Dell PowerMax NVMe is rated 8.8, while Hitachi Virtual Storage Platform is rated 8.4. The top reviewer of Dell PowerMax NVMe writes "Simplified storage provisioning for us, enabling us to assign any volumes in two to three minutes". On the other hand, the top reviewer of Hitachi Virtual Storage Platform writes "It's a high-performing solution with strong architecture". Dell PowerMax NVMe is most compared with Dell PowerStore, IBM FlashSystem, Dell Unity XT, Huawei OceanStor Dorado and NetApp AFF, whereas Hitachi Virtual Storage Platform is most compared with IBM FlashSystem, Dell PowerStore, NetApp AFF, Dell Unity XT and HPE 3PAR StoreServ. See our Dell PowerMax NVMe vs. Hitachi Virtual Storage Platform report.

    See our list of best All-Flash Storage vendors and best NVMe All-Flash Storage Arrays vendors.

    We monitor all All-Flash Storage reviews to prevent fraudulent reviews and keep review quality high. We do not post reviews by company employees or direct competitors. We validate each review for authenticity via cross-reference with LinkedIn, and personal follow-up with the reviewer when necessary.