IBM FlashSystem vs Pure Storage FlashArray comparison

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Comparison Buyer's Guide
Executive Summary
Updated on Oct 3, 2022

We performed a comparison between IBM FlashSystems and Pure Storage FlashArray based on our users’ reviews in four categories. After reading all of the collected data, you can find our conclusion below.

  • Ease of Deployment: For the most part, users of both solutions feel their setup is easy and straightforward.
  • Features: Users feel both solutions provide excellent deduplication and compression features.

    IBM Flash System users tell us the solution is very easy to administer and provides good performance. IBM FlashSystems has made a good effort to become a more user-friendly solution and is also easy to configure. Some users feel the overall design is archaic and should be updated.

    Pure Storage FlashArray provides users with a clear management view of all the processes, ease of provision, and deprovision. The solution is user friendly, has fast performance, and provides smooth code upgrades. Users would like to see larger capacity, more storage ports, and feel file functionality could be better.
  • Pricing: Users of both solutions consider the pricing to be expensive.

  • Service and Support: Users of both solutions feel the service and support they receive has been excellent.

Comparison Results: PeerSpot users find Pure Storage FlashArray easy to use and say it offers very low latency and excellent efficiency of their deduplication technology. The features in data protection, snapshotting, and replication between data centers and sites are better than many other solutions in today’s robust marketplace.

To learn more, read our detailed IBM FlashSystem vs. Pure Storage FlashArray Report (Updated: March 2024).
763,955 professionals have used our research since 2012.
Featured Review
Quotes From Members
We asked business professionals to review the solutions they use.
Here are some excerpts of what they said:
Pros
"It has benefited my organization because it has reduced time to insights.""The most valuable feature of this solution is its ease of use.""The duplication algorithm allows us to get a lot more use out of less storage. We're running a five terabyte array right now and we're running probably about 30 terabytes on it. So the duplication rate is pretty phenomenal, without a cost to performance. It still runs pretty smoothly.""The most valuable features of this solution are its ease of use and performance.""The most valuable features of Pure FlashArray X NVMe are its superior performance compared to other flash tiers, as well as its ease of use, with an intuitive user interface that is simple to deploy and use.""Pure FlashArray X NVMe will quickly overcome all the hurdles you face, including network and latency issues.""The latency is good.""Overall stability is very good. It is a very stable solution."

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"The FlashSystem 900 consistently delivers performance below 1ms for read/write. This performance is essential for an effective SVC stretch-cluster configuration across two datacenters, and presenting active-active storage to the customer.""Stability-wise, this solution is fine.""The performance of IBM FlashSystem is very good. The new technology and high throughput have given us more confidence in the solution. The management of the system has improved and we can control the monitoring system alerts and multiple FlashSystems with the Enterprise Cloud Edition, which is free. The migration of recently stored data to a new flash is much easier. You can move your data because you can utilize it externally.""The initial customer technical support was efficient and effective.""The most valuable features are deduplication and compression, which together, enable you to have more space.""Data deduplication is one of the most valuable features of this solution.""This solution is really user friendly. It also offers good performance and is highly reliable.""The most valuable features of IBM FlashSystem are performance and security."

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"We've had different types of storage, and three things of this solution are valuable. The first one is its outstanding performance. The second one is its stability. In the about three years that we've had it, we've had component failures, but we never had a service interruption or any data loss. The third one, which is really critical, is that it is super easy to use in terms of provisioning, storage, and managing the arrays. I'm able to maintain a multi-site environment with a couple of dozen arrays with a single mid-level storage admin.""The most valuable feature is its upgradeability.""It allows engineers to focus on other things rather than doing the more manual tasks. It automates tasks, so the ease of use is extreme. It simplifies the storage.""It helps to simplify storage because it has an easy front-end to access everything.""We like the speed. It's very low latency. In virtualization, you can mask lots of problems, and even in code you can mask lots of problems, with low latency. It's just pure speed and low latency.""The most valuable feature is its data reduction.""It helps us maintain uptime much better than other solutions we've used in the past, and the support is extremely quick and responsive.""Data deduplication features make it easier to manage storage and forecast growth."

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Cons
"Efficiency improvements would always be welcome, but I'm not sure if they could get more efficient.""I would like to see replication and DR features in the next release of this solution.""We have run into a couple of instances recently where we are running out of space. So we have had to buy some more packs for it and they have deployed fine and it has increased smoothly.""Right now, the box itself is just strictly working as a backend storage system. It would be fantastic if we could access it directly like a NAS device through network access or SIS drives. I think they have an interface, but I am not sure how good it is. If we could address a box directly on the network without having to go through a server, it would be great. The replication schemas could be improved. We are not using replication on the storage level right now. We use a different type of replication. If their replication would be as good as the one that we have, I would probably run the replication schema because it might be faster, but I don't know that for a fact. So, I cannot say that they have good replication. All I can say is that they need to inform us better.""We've seen that when we create a POD in synchronous mode, it increases the latency.""We need better data deduplication.""It's more multi-tenant functionality in their Pure1 manage portal that is lacking.""In terms of what needs improvement, the dashboard and management could be simplified."

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"IBM should improve its data reduction development.""The solution's infrastructure technology level could be PCI Express 5 instead of PCI Express 4 for the next version.""There could be some extra features added.""AHV is Acropolis Hypervisor – A relatively new Hypervisor, robust and stable as VMware vSphere, has built-in advanced analytics and powerful operations, Self Service Portal and components for DevOps included, managed by a single pane of glass (Prism) via HTML5 and it is free of charge – That is why Nutanix is so advanced and revolutionary.""I would like to see bigger modules.""The solution is not easy to use and could improve.""Product support is restricted to IBM only. It must be decentralized to IBM partners as well.""Sometimes the performance is effective but it gets resolved in the process."

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"There are many features which need to be added, particularly on the replication side.""I would like to see them lower the costs.""I would like to get a weekly report of how our storage has been used, and if there is any storage sitting there not being used.""I would like some form of QoS implemented. As a service provider, it would be beneficial to have it.""We haven't seen ROI.""The solution is not cheap.""The solution could improve by having a multi-tenant feature.""I would like to see some improvements on the FlashBlade side around the CIFS space support. I am not super familiar with all the different NAS protocols that they run on their box, but there could be some improvements made on SMB CIFS side."

More Pure Storage FlashArray Cons →

Pricing and Cost Advice
  • "With Pure Storage, we would like to continue seeing price reductions with flash storage. I don't think we're any different than anybody else when we continue to look to the industry for price reductions of both NVMe and traditional SSD storage. We would like to see these prices continue to decline and erode, even displacing large spinning disks."
  • "We pay approximately $50,000 USD per year in licensing fees."
  • "With VMware, we pay $300,000 annually."
  • "Our licensing fees are $500,000+ USD."
  • "As far as the licensing costs, everything is included in the license."
  • "They can tout the functionality and cutting edge technology that they have, but that's where the price tag comes in. The cost is high, but I think as they grow their business and get more customers that it will probably go down a little bit."
  • "Its price could be better. It is not too expensive, but it is the high-end cost. It is kind of a Rolls-Royce. You pay a lot, but you get a lot out of it. So, the price pressure on the way down would be great, but at the end of the day, if you need to do the work, you just pay for it."
  • "The licensing is on a yearly basis."
  • More Pure FlashArray X NVMe Pricing and Cost Advice →

  • "Pricing can be considered as per market competition."
  • "The total storage capacity vs price is still quite high for the IBM Flash Array."
  • "It pays to go back and get the best price you can from your supplier. The first offer is not always at the best discount."
  • "Regarding licensing make sure you add at least three years software maintenance from IBM at the beginning, because you will not be able to download firmware updates or any fixes/patches without this."
  • "IBM V7000 has a new license and price structure which provides intuitive licensing based on the functions customers wish to enable and use the most."
  • "The pricing has been very competitive for the last few years. IBM got to the point where they changed the pricing model and we feel very comfortable with the pricing. It's very competitive. Over the last two years, IBM has been coming up with all kinds of interesting promos, especially for the SMB systems. That makes it very competitive price-wise and in terms of performance..."
  • "For a yearly license, it is about $100,000. There are no additional costs. The entire system is included."
  • "The integration is already included in the license cost of IBM FlashSystem. The integration is very easy. You get the IBM storage core with all software, firmware, and upgrades. EMC provides the features in the box, but they are not free for customers. There is a licensing cost for features. We have yearly licensing, but IBM has also provided a new option where you pay as you go. They provide a big box, and I pay, for example, for 10 terabytes. If I exceed 10 terabytes, IBM will charge for the new storage after 10 terabytes. It is a good opportunity in the market for using the storage as a cloud and paying as you go."
  • More IBM FlashSystem Pricing and Cost Advice →

  • "We feel that the pricing is fair and the licensing process was easy for both."
  • "There is always room for negotiation."
  • "The price was slightly higher than others, but competitive, if you consider all the other features that you get from it."
  • "It is a more expensive solution, but it is worth it. You are getting what you paid for."
  • "For pricing, you have to take into account their performance on deduplication and compression in a $/GB comparison."
  • "We have seen a reduction in total cost of ownership (TCO)."
  • "It is a cheaper solution."
  • "Pure Storage is all-flash, so this sometimes tends to make it a bit more expensive in the beginning."
  • More Pure Storage FlashArray Pricing and Cost Advice →

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    Questions from the Community
    Top Answer:The standout features for us in Pure FlashArray X NVMe are its robust DDoS protection, seamless transparent failover… more »
    Top Answer:I would rate the solution as an eight out of ten in terms of costliness.
    Top Answer:There is room for improvement in catering to midrange storage needs, especially for customers seeking Enterprise-class… more »
    Top Answer:The most valuable feature of the solution is SCM (Storage Class Memory), which has the lowest latency value in the… more »
    Top Answer:The solution's infrastructure technology level could be PCI Express 5 instead of PCI Express 4 for the next version. In… more »
    Top Answer:Both are great platforms, but if you are considering all flash solutions, I would recommend you to consider Pure… more »
    Top Answer:We consume less physical storage because of the solution’s deduplication and compression.
    Top Answer:We have customers who use a three-year or five-year license. We also have customers who use Evergreen.
    Comparisons
    Also Known As
    Pure FlashArray//X NVMe, Pure FlashArray//X, FlashArray//X
    IBM Storwize
    Learn More
    Overview

    Pure Storage FlashArray//X is the world’s first enterprise-class, all-NVMe flash storage array. It represents a new class of storage – shared accelerated storage, which is a term coined by Gartner – that delivers major breakthroughs in performance, simplicity, and consolidation.

    IBM FlashSystem products are enterprise computer data storage systems that store data on flash memory chips. Unlike storage systems that use standard solid-state drives, IBM FlashSystem products incorporate custom hardware based on technology from the 2012 acquisition of Texas Memory Systems. This hardware provides performance, reliability, and efficiency benefits versus competitive offerings.

    Pure Storage FlashArray is the world’s first enterprise-class storage array that runs exclusively on the nonvolatile memory express (NVMe) protocol for memory access and storage. It represents a totally state-of-the-art type of storage technology. It offers users shared accelerated storage that delivers cutting-edge features in the realms of performance, simplicity, and consolidation. Pure Storage is fresh and modern today and will be for the next decade. Without forklift upgrades or planned downtime, Pure Storage takes the work out of storage ownership and delivers unprecedented customer satisfaction.

    Pure Storage FlashArray is built with simplicity and reliability in mind. The solution can be implemented and optimized in hours, as opposed to other similar solutions that can take days. It has no moving parts, which removes areas where it could potentially be vulnerable to suffering errors. It is highly stable and gives users the ability to manage system shutdowns in a way that  prevents data loss.

    Benefits of Pure Storage FlashArray

    Some of the benefits of using Pure Storage FlashArray include:

    • A much higher level of speed than similar pieces of technology. Pure Storage FlashArray maximizes the speed at which data can be transferred while at the same time minimizing system latencies that might slow the transfer down. Additionally, it offers users quick memory read and data access speeds.

    • A higher bang for your buck in terms of the storage capabilities you get for the money you pay. They are smaller in size than more standard storage technologies, but they offer flash memory, which enables users to store larger amounts of data than the current standard.

    Reviews from Real Users

    Pure Storage FlashArray is a highly effective piece of storage technology which stands out among its competitors for a number of reasons. Two major ones are its overall robustness and the value that it offers by way of its reliability and ease of use. It provides users with many valuable features that allow them to maximize what they can do with this solution. Pure Storage FlashArray’s reliability and ease of use make it a highly valuable solution. 

    PeerSpot user Prabakaran K., a technical consultant at Injazat Data Systems, notes the robustness of this solution when he writes, "FlashArray has many valuable features. It's very user-friendly and it has high availability, so there is comparatively less downtime. During maintenance, there is no shutdown procedure, so you can directly power off the Array and manage the shutdown process without any data loss, which is a unique feature. Managing replication and data migration is also very easy."

    PeerSpot user Jason D., a cloud solutions architect at a tech services company, notes three features that make this solution valuable when he writes, "We've had different types of storage, and three things of this solution are valuable. The first one is its outstanding performance. The second one is its stability. In the about three years that we've had it, we've had component failures, but we never had a service interruption or any data loss. The third one, which is really critical, is that it is super easy to use in terms of provisioning, storage, and managing the arrays. I'm able to maintain a multi-site environment with a couple of dozen arrays with a single mid-level storage admin."

    Offer
    Learn more about Pure FlashArray X NVMe
    Want to Hear More?

    IBM FlashSystem products are enterprise computer data storage systems that store data on flash memory chips. Unlike storage systems that use standard solid-state drives, IBM FlashSystem products incorporate custom hardware based on technology from the 2012 acquisition of Texas Memory Systems. This hardware provides performance, reliability, and efficiency benefits versus competitive offerings.

    Learn more about Pure Storage FlashArray
    Sample Customers
    Fremont Bank, Judson ISD, The Nielsen Company
    Celero, Friedhelm Loh Group, Clarks, Mingkang Natregro Health Food Group, Sofia, Etisalat Fights Fraud, UF Health Shands Hospital, Generali, Elecon Engineering Company Limited, Ventiv , Technology, CPFL Energia, Royal Caribbean Cruises Ltd., SciQuest, Coca-Cola Bottling Co. Consolidated, Paddy Power, Kelsey-Seybold Clinic, Interconnect Services, Severstal IP-Only AB, PVU Group GmbH
    Nielsen, Lamar Advertising, LinkedIn, Betfair, UT-Dallas
    Top Industries
    REVIEWERS
    Computer Software Company26%
    Financial Services Firm16%
    Comms Service Provider16%
    Manufacturing Company16%
    VISITORS READING REVIEWS
    Computer Software Company18%
    Financial Services Firm13%
    Manufacturing Company10%
    Government7%
    REVIEWERS
    Financial Services Firm28%
    Computer Software Company12%
    Government8%
    Comms Service Provider8%
    VISITORS READING REVIEWS
    Computer Software Company19%
    Financial Services Firm10%
    Comms Service Provider9%
    Manufacturing Company7%
    REVIEWERS
    Financial Services Firm19%
    Healthcare Company12%
    Manufacturing Company10%
    Computer Software Company8%
    VISITORS READING REVIEWS
    Educational Organization32%
    Computer Software Company12%
    Manufacturing Company8%
    Financial Services Firm8%
    Company Size
    REVIEWERS
    Small Business38%
    Midsize Enterprise28%
    Large Enterprise34%
    VISITORS READING REVIEWS
    Small Business23%
    Midsize Enterprise17%
    Large Enterprise60%
    REVIEWERS
    Small Business37%
    Midsize Enterprise15%
    Large Enterprise48%
    VISITORS READING REVIEWS
    Small Business29%
    Midsize Enterprise16%
    Large Enterprise55%
    REVIEWERS
    Small Business27%
    Midsize Enterprise16%
    Large Enterprise57%
    VISITORS READING REVIEWS
    Small Business17%
    Midsize Enterprise41%
    Large Enterprise42%
    Buyer's Guide
    IBM FlashSystem vs. Pure Storage FlashArray
    March 2024
    Find out what your peers are saying about IBM FlashSystem vs. Pure Storage FlashArray and other solutions. Updated: March 2024.
    763,955 professionals have used our research since 2012.

    IBM FlashSystem is ranked 6th in All-Flash Storage with 19 reviews while Pure Storage FlashArray is ranked 3rd in All-Flash Storage with 22 reviews. IBM FlashSystem is rated 8.2, while Pure Storage FlashArray is rated 9.2. The top reviewer of IBM FlashSystem writes "Stable, and scalable, and we can expand arrays with a single disk". On the other hand, the top reviewer of Pure Storage FlashArray writes "Reasonably priced with excellent rates of deduplication and compression". IBM FlashSystem is most compared with Dell PowerStore, Dell Unity XT, NetApp AFF, Hitachi Virtual Storage Platform and HPE Nimble Storage, whereas Pure Storage FlashArray is most compared with Dell PowerStore, NetApp AFF, HPE Nimble Storage, VMware vSAN and Pure Storage FlashBlade. See our IBM FlashSystem vs. Pure Storage FlashArray report.

    See our list of best All-Flash Storage vendors.

    We monitor all All-Flash Storage reviews to prevent fraudulent reviews and keep review quality high. We do not post reviews by company employees or direct competitors. We validate each review for authenticity via cross-reference with LinkedIn, and personal follow-up with the reviewer when necessary.