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Direxxis dmEDGE [EOL] vs SAS Marketing Automation comparison

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Buyer's Guide
Marketing Management
April 2024
Executive Summary

We performed a comparison between Direxxis dmEDGE [EOL] and SAS Marketing Automation based on real PeerSpot user reviews.

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Featured Review
Use Direxxis dmEDGE [EOL]?
Anonymous User
Highly customizable but should have more out-of-the-box features
Quotes From Members
We asked business professionals to review the solutions they use.
Here are some excerpts of what they said:
Pricing and Cost Advice
Information Not Available
  • "I'm not aware of the full cost. The financials are not with me. In terms of additional costs, there are always OpEx and CapEx. That's one way to look at it. You also need separate hardware to deploy the product."

    • More SAS Marketing Automation Pricing and Cost Advice →

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    What do you like most about SAS Marketing Automation?
    Top Answer:You can enable it for business users or marketing users to use it in a self-service way. So, the technical team is needed to build the features or processes, and then those processes can be used in a… more »
    Read all 2 answers   →
    What needs improvement with SAS Marketing Automation?
    Top Answer:The product is highly customizable, but the marketing and business teams want a lot of things to be built out of the box. A lot of features that could be out of the box aren't there. The main concern… more »
    Read all 2 answers   →
    What is your primary use case for SAS Marketing Automation?
    Top Answer:I'm using it for micro-segmentation-based campaigns and inbound and outbound campaigns. I'm using its latest on-prem version.
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    Ranking
    Unranked
    In Marketing Management
    9th
    out of 61 in Marketing Automation
    Views
    368
    Comparisons
    311
    Reviews
    1
    Average Words per Review
    707
    Rating
    7.0
    Comparisons
    Also Known As
    dmEDGE
    SAS Campaign Management
    Learn More
    Direxxis
    Video Not Available
    SAS
    Overview
    dmEDGE is a comprehensive, integrated distributed marketing portal solution designed to support organizations with decentralized sales & marketing needs. What is dmEDGE? dmEDGE is an on-demand, self service marketing and advertising solution that provides comprehensive technology, services, and administration tools to support field marketing. It is designed for distributed marketing and covers services and functionality historically supplied by multiple disconnected vendors. Even non-technical end users can initiate, deliver and track compliant, localized marketing and advertising programs with dmEDGE.

    SAS Marketing Automation lets you get more campaigns out the door in an automated, trackable and highly repeatable fashion. You can quickly define target segments, prioritize selection rules, select communication channels, schedule and execute campaigns, analyze campaign results and easily make adjustments to improve future campaign performance.

    Sample Customers
    Budget Blinds, Les Mills International, BlackRock iShares, Mercury Insurance., Guardian Life, Hallmark Business Connections, Kaplan Test Prep, The Princeton Review
    Staples
    Top Industries
    No Data Available
    VISITORS READING REVIEWS
    Financial Services Firm30%
    Computer Software Company18%
    Comms Service Provider10%
    Insurance Company8%
    Company Size
    No Data Available
    VISITORS READING REVIEWS
    Small Business26%
    Midsize Enterprise11%
    Large Enterprise63%
    Buyer's Guide
    Marketing Management
    April 2024
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    Direxxis dmEDGE [EOL] doesn't meet the minimum requirements to be ranked in Marketing Management while SAS Marketing Automation is ranked 9th in Marketing Automation with 2 reviews. Direxxis dmEDGE [EOL] is rated 0.0, while SAS Marketing Automation is rated 7.6. On the other hand, the top reviewer of SAS Marketing Automation writes "It's good at visualizing large amounts of data ". Direxxis dmEDGE [EOL] is most compared with , whereas SAS Marketing Automation is most compared with Salesforce Marketing Cloud and SAP CRM.

    We monitor all Marketing Management reviews to prevent fraudulent reviews and keep review quality high. We do not post reviews by company employees or direct competitors. We validate each review for authenticity via cross-reference with LinkedIn, and personal follow-up with the reviewer when necessary.