Compare SAS Marketing Automation vs. Salesforce Marketing Cloud

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Most Helpful Review
Find out what your peers are saying about Salesforce, HubSpot, Adobe and others in Marketing Automation. Updated: July 2021.
523,975 professionals have used our research since 2012.
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We asked business professionals to review the solutions they use. Here are some excerpts of what they said:

Pricing and Cost Advice
"Its licensing is on an annual basis. Customers are okay with its licensing cost, and they don't find it expensive.""We did a yearly license. We negotiated and got a great deal. I don't think we would have gotten far with the regular price, but they negotiated, so it was worth that."

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Questions from the Community
Top Answer: The solution is very, very scalable.
Top Answer: The pricing is reasonable. However, it depends on the particular customer. It depends on what their needs are and how much of the product they will use, et cetera. The pricing can also vary depending… more »
Top Answer: The product can improve security. If we can get better security on the cloud, it would be ideal. With the cloud, you don't need any infrastructure or any kind of end-user person. We'd like to increase… more »
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Ranking
1st
Views
6,253
Comparisons
5,290
Reviews
4
Average Words per Review
393
Rating
8.5
11th
Views
477
Comparisons
371
Reviews
0
Average Words per Review
0
Rating
N/A
Popular Comparisons
Also Known As
ExactTarget
SAS Campaign Management
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Overview
Salesforce Marketing Cloud includes the set of marketing tools, built on a unified platform: Journey Builder, create 1-to-1 consumer journeys across all channels and departments. Email Studio, builds personalized email campaigns with the world's #1 email marketing platform. Salesforce DMP, capture and activate data from any source on a unified platform. Salesforce Data Studio, supports marketing with data from the premium data ecosystem. Social Studio listen, publish, and engage with your consumers across social media channels. Advertising Studio Target 1-to-1 advertising using your CRM data to acquire and re-engage consumers. Mobile Studio Personalize mobile interactions including SMS, push notifications, and group messaging. Interaction Studio Visualize, track, and manage realtime consumer experiences - driving valuable engagement at the right moment, just the way your audience prefers. And Pardot Unite marketing and sales on a single platform for B2B marketing automation.

SAS Marketing Automation lets you get more campaigns out the door in an automated, trackable and highly repeatable fashion. You can quickly define target segments, prioritize selection rules, select communication channels, schedule and execute campaigns, analyze campaign results and easily make adjustments to improve future campaign performance.

Offer
Learn more about Salesforce Marketing Cloud
Learn more about SAS Marketing Automation
Sample Customers
American Express, Financial Conduct Authority, KPN, Merck KGaA, Peterborough City Council, The Chapar, ADP, Financial Times, Stanley Black & Decker, SureFlap, Western Union, Philips
Staples
Top Industries
VISITORS READING REVIEWS
Computer Software Company43%
Comms Service Provider17%
Media Company6%
Financial Services Firm5%
VISITORS READING REVIEWS
Computer Software Company35%
Comms Service Provider23%
Financial Services Firm18%
Media Company6%
Company Size
REVIEWERS
Small Business25%
Midsize Enterprise50%
Large Enterprise25%
No Data Available
Find out what your peers are saying about Salesforce, HubSpot, Adobe and others in Marketing Automation. Updated: July 2021.
523,975 professionals have used our research since 2012.

Salesforce Marketing Cloud is ranked 1st in Marketing Automation with 4 reviews while SAS Marketing Automation is ranked 11th in Marketing Automation. Salesforce Marketing Cloud is rated 8.6, while SAS Marketing Automation is rated 0.0. The top reviewer of Salesforce Marketing Cloud writes "Good technical support, extremely good scalability and very stable". On the other hand, Salesforce Marketing Cloud is most compared with Oracle Eloqua, Amazon Pinpoint, Adobe Campaign, SAP Marketing Cloud and IBM Watson Campaign Automation, whereas SAS Marketing Automation is most compared with Siebel Marketing Resource Management, HCL Campaign, SAP Marketing Cloud, Marketo and HubSpot Marketing Hub.

See our list of best Marketing Automation vendors.

We monitor all Marketing Automation reviews to prevent fraudulent reviews and keep review quality high. We do not post reviews by company employees or direct competitors. We validate each review for authenticity via cross-reference with LinkedIn, and personal follow-up with the reviewer when necessary.