Compare Hitachi Virtual Storage Platform F Series vs. Pure Storage FlashArray

Hitachi Virtual Storage Platform F Series is ranked 15th in All-Flash Storage Arrays with 1 review while Pure Storage FlashArray which is ranked 3rd in All-Flash Storage Arrays with 85 reviews. Hitachi Virtual Storage Platform F Series is rated 8.0, while Pure Storage FlashArray is rated 9.2. The top reviewer of Hitachi Virtual Storage Platform F Series writes "Eliminated all the management around replication and it helps us to do the recovery better and easier". On the other hand, the top reviewer of Pure Storage FlashArray writes "The data reduction technology part of the scalability has been impressive, like its ability to host additional workloads, volumes of data, and databases". Hitachi Virtual Storage Platform F Series is most compared with Dell EMC Unity, EMC VMAX and HPE 3PAR Flash Storage, whereas Pure Storage FlashArray is most compared with Dell EMC Unity, NetApp AFF (All Flash FAS) and Nimble Storage.
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Most Helpful Review
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We asked business professionals to review the solutions they use. Here are some excerpts of what they said:

It's a state of the art solution in storage systems. High-availability and performance are the strongest aspects of these machines.

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It is pretty much just plug and play. There is not that much to do with it. It is very easy to use.The back-end data reporting for Pure Storage is phenomenal. The data that you can see on the performance of your customers' array, so you can be proactive about upgrades or enhancements, and is a phenomenal tool to have access to as a partner. I haven't seen this type of stuff out of anything of the other storage systems.The predictive performance analytics is a very good feature, as our system is performing better than before.The stability and performance are the best things about the solution.Because of the encryption, we have different storage and the encryption can go over both.The predictive performance analytics are good.It's reduced our overhead management time on storage, since it is so simple to get in and just provision a volume, present it to the host, and then you are done.The solution has probably reduced my power use substantially.

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The user experience is pretty bad in Hitachi. A lot of mandatory tasks take a long time to work through.

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I would like the ability to swap out the network adapters into it. So, without taking out the whole controller, I would like to be able to swap adapters. This would make things easier.The setup needs to be improved the most. They can do a little more with the user interface, but the setup is what I would like to see made a bit easier.There are a lot of things to improve.It goes at about 95 percent, so we have had some performance issues. It is hard to clear them.We did have one hiccup with the integration of vCenter. When we were installing Pure Storage, we were using vCenter 6.7, which defaults to the HTML5 Web Client. The current plugin for Pure Storage doesn't show up in that client at all. You have to go and use the legacy FlexFlash client to see the Pure Storage plugin in vCenter.We have not seen a reduction in our TCO nor have we seen ROI.We haven't seen ROI yet.I would like to see some improvements on the FlashBlade side around the CIFS space support. I am not super familiar with all the different NAS protocols that they run on their box, but there could be some improvements made on SMB CIFS side.

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Pricing and Cost Advice
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I have had a couple of customers who have complained about the cost. It can be a little more expensive than some of the other platforms. After it has been installed, I have never had a customer say, "I wish we wouldn't have spent all that extra money." They have always been happy with the product after it has been installed. They might be on the fence about it because of the price, but everybody who I have ever seen install it, they are always happy with it.We evaluated Oracle and Hitachi, but Pure Storage had the better pricing.The cost has room for improvement.Our Evergreen Storage subscription is supposed to be good when we go to upgrade.The cost has room for improvement.The Evergreen Storage subscription is a really cool concept. As long as we maintain our subscription, we will get new controllers every three years and really never have a forklift upgrade like we currently are doing. Just that future-proofing is an ease off of my mind to know that I won't have to do what I'm dong right now again.We have an Evergreen Storage subscription, which I think is a great feature.The licensing is $100,000.

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Top Comparisons
Pure Storage


With adaptive, guaranteed data reduction and a 100% data-availability guarantee, Hitachi Virtual Storage Platform F series helps you tackle complicated business challenges. Hitachi Data Systems (HDS) VSP F series delivers up to 4.8M IOPS with sub-millisecond response times.
Featuring legendary Hitachi reliability, VSP F series arrays are backed by the industries only 100% availability guarantee. For these reasons, 80% of the Fortune 500 choose Hitachi all-flash arrays to accelerate the performance of mission-critical applications like Oracle, SAP, Virtualization, Microsoft apps etc. With over 350 patents in flash technology, Hitachi’s innovative mix of flash hardware and software accelerates ROI with enterprise-class reliability and performance.

Pure Storage FlashArray is the world’s first enterprise-class, all-NVMe flash storage array. It represents a new class of storage – shared accelerated storage, that delivers major breakthroughs in performance, simplicity, and consolidation. Pure Storage is fresh and modern today and will be for the next decade. Without forklift upgrades or planned downtime, Pure takes the work out of storage ownership and delivers unprecedented customer satisfaction.

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Sample Customers
Turkcell, Owens Corning, Region Nord, Net Credit Financial Group (NFC Group), Russian RailwaysNielsen, Lamar Advertising, LinkedIn, Betfair, UT-Dallas
Top Industries
No Data Available
Financial Services Firm18%
Healthcare Company16%
Manufacturing Company9%
Financial Services Firm20%
Healthcare Company10%
Company Size
No Data Available
Small Business23%
Midsize Enterprise21%
Large Enterprise56%
Small Business27%
Midsize Enterprise14%
Large Enterprise59%
Find out what your peers are saying about Hewlett Packard Enterprise, Dell EMC, Pure Storage and others in All-Flash Storage Arrays. Updated: August 2019.
361,135 professionals have used our research since 2012.
We monitor all All-Flash Storage Arrays reviews to prevent fraudulent reviews and keep review quality high. We do not post reviews by company employees or direct competitors. We validate each review for authenticity via cross-reference with LinkedIn, and personal follow-up with the reviewer when necessary.
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