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IBM Watson Customer Experience Analytics vs SAS Marketing Resource Management comparison

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Featured Review
Mouhanad Chebib
Great granular DOM level with excellent analytics and reporting
Use SAS Marketing Resource Management?
Ranking
1st
out of 17 in Customer Data Analysis
Views
212
Comparisons
95
Reviews
0
Average Words per Review
0
Rating
N/A
10th
out of 16 in Marketing Resource Management
Views
43
Comparisons
26
Reviews
0
Average Words per Review
0
Rating
N/A
Comparisons
Also Known As
IBM Coremetrics Digital Marketing Optimization aSuite, IBM Tealeaf, IBM Coremetrics Web Analytics
Marketing Resource Management
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IBM
SAS
Overview

IBM Watson Customer Experience Analytics is a powerful tool that enables organizations to gain deep insights into customer behavior and preferences. Its primary use case is to analyze customer interactions across various touchpoints, such as websites, mobile apps, and social media platforms.

The most valuable functionality of Watson Customer Experience Analytics is its ability to provide a holistic view of the customer journey. It combines data from multiple sources, including clickstream data, customer feedback, and sentiment analysis, to deliver comprehensive insights. This allows organizations to understand the entire customer experience, identify pain points, and make data-driven decisions to improve customer satisfaction.

By leveraging advanced analytics and AI capabilities, Watson Customer Experience Analytics helps organizations uncover hidden patterns and trends in customer behavior. It provides actionable insights that enable businesses to optimize their marketing strategies, personalize customer experiences, and enhance overall customer satisfaction.

Furthermore, this tool helps organizations identify opportunities for cross-selling and upselling by understanding customer preferences and purchase patterns. It also enables businesses to proactively address customer issues and reduce churn by identifying dissatisfied customers and resolving their concerns promptly.

SAS Marketing Resource Management helps to manage all marketing activities from defining strategy, to orchestrating complex marketing planning functions, to managing digital assets and beyond. SAS helps you simplify operations. Manage workflows. Track performance. And stay in lock step with every interaction along the customer journey. Key Features include the following: Strategic Planning Facilitate stakeholder collaboration with clear visibility into all your marketing operations, Offer Management Create and store marketing offers in a central location, supported by an essential metadata structure, Calendars Distribute vital information in a graphical, user-friendly way to anyone who needs it, Capacity Planning Plan, manage and allocate marketing resources to ensure the success of your programs, Time Sheets Accurately track time spent on specific marketing activities and associated personnel costs, and Resource Management Better allocate human resources across various marketing projects or workflows.
Sample Customers
IMM, Whogohost Ltd., Stonyfield, Grupo WTW, Big Scary Cranium, Brockenhurst College, SiteMinis, RCI Banque Espana
Amway China, DSW

IBM Watson Customer Experience Analytics is ranked 1st in Customer Data Analysis while SAS Marketing Resource Management is ranked 10th in Marketing Resource Management. IBM Watson Customer Experience Analytics is rated 10.0, while SAS Marketing Resource Management is rated 0.0. The top reviewer of IBM Watson Customer Experience Analytics writes "Great granular DOM level with excellent analytics and reporting". On the other hand, IBM Watson Customer Experience Analytics is most compared with IBM Watson Commerce Insights and Anthology Engage, whereas SAS Marketing Resource Management is most compared with .

We monitor all Customer Data Analysis reviews to prevent fraudulent reviews and keep review quality high. We do not post reviews by company employees or direct competitors. We validate each review for authenticity via cross-reference with LinkedIn, and personal follow-up with the reviewer when necessary.