CleverTap vs Proofpoint Identity Threat Defense comparison

CleverTap is the modern, integrated, Retention Cloud that empowers digital consumer brands increase customer retention and lifetime value. For brands that understand and value user retention, CleverTap drives context and individualization with the help of a unified, deep data layer, AI/ML powered insights & automation. Our patent pending ARC Engine, was invented to solve for scale, speed and security, which combined with unlimited data storage is the secret sauce to retention success.

With CleverTap, you have a powerful suite of features and capabilities, including

- Real-time analytics to uncover user trends and track behaviors

- Actionable segments to perfect your targeting

- Visually rich way to build and deliver omnichannel campaigns in seconds

- Omnichannel engagement channels across mobile, web, and the in-app experience

- Purpose-built tools for optimizing all of your campaigns

In 2021, customers used CleverTap to send over 1 trillion messages, and create about 9 million campaigns!

To know more about pricing, visit https://clevertap.com/pricing/. 

Proofpoint Identity Threat Defense is a comprehensive solution designed to protect organizations from identity-based cyber threats. Its primary use case is to detect and prevent attacks that exploit compromised user credentials. By analyzing user behavior and assessing the risk associated with each identity, it identifies and stops threats like account takeover, business email compromise, and insider threats. 

The most valuable functionality of Proofpoint Identity Threat Defense lies in its ability to continuously monitor and analyze user activities across various channels, including email, cloud apps, and network logins. It leverages machine learning algorithms and advanced analytics to profile user behavior and detect anomalies that may indicate a potential threat. Additionally, it integrates with threat intelligence feeds and global threat databases to provide real-time threat intelligence and proactive defense. 

This solution helps organizations by providing a multi-layered defense against identity-based attacks. By detecting compromised user accounts, it prevents unauthorized access to sensitive data and systems, reducing the risk of data breaches and financial losses. It also helps organizations meet regulatory compliance requirements by monitoring user activities and providing detailed reports for audits. Furthermore, by proactively identifying and stopping threats, it minimizes the overall impact on productivity and business operations. 

Proofpoint Identity Threat Defense enables organizations to strengthen their security posture and safeguard their digital assets. It allows for more visibility into user behavior while mitigating risks associated with compromised identities and responding to threats in real-time. With its comprehensive capabilities, organizations can defend against the evolving threat landscape and protect their most valuable asset - their identities.