Index vs Tracx comparison

Index is transforming retail, bringing rich analytics, measurement and personalization to the offline world. We power lifelong customer relationships through actionable insights, relevant shopping experiences and performance-based marketing. We help retailers to meet and greet customers on the channels where they engage, and harnesses the potential of mobile to elevate and expand these relationships.

Tracx is a social listening tool that captures the full conversation while providing an all-in-one solution. clients are able to discover new opportunities and better understand all aspects of their business - from customers, to competitors and influencers. The system refines and analyzes mass amounts of data from across the social web, then makes that data actionable. Tracx's contextually-driven social engagement engine takes the guesswork out of engagement.