Looker vs SAS Visual Analytics comparison

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2,193 views|1,766 comparisons
80% willing to recommend
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3,388 views|2,758 comparisons
96% willing to recommend
Comparison Buyer's Guide
Executive Summary

We performed a comparison between Looker and SAS Visual Analytics based on real PeerSpot user reviews.

Find out what your peers are saying about Tableau, Qlik, MicroStrategy and others in Embedded BI.
To learn more, read our detailed Embedded BI Report (Updated: March 2024).
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Featured Review
Quotes From Members
We asked business professionals to review the solutions they use.
Here are some excerpts of what they said:
Pros
"With Looker, I have experienced benefits in terms of usability and shareability.""We can centralize all our data models.""I would rate the stability a ten out of ten. I didn't face any issues with stability.""Looker allows you to generate the most optimal SQL queries in a DC through UI actions. We had signed a contract with Google Cloud to use BigQuery. That was the primary reason we adopted Looker. It works better with BigQuery than any other BI platform. We also like how this tool was developed. It was designed with an eye toward microservices architecture.""The stability of Looker has been good since I have been using it. However, it depends on what components are being used.""From a developer's perspective, the way the functionality's being handled is great.""The product is easy to use.""It's quite effortless to navigate through various applications and review their updated data in real-time."

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"It integrates well with SAS, making it simple and quick for developers.""The alert generation feature also helps in sending out ad hoc messages to the business users if business thresholds have been crossed.""The most solution's notable aspect, in my view, is the ability to integrate various data sources and harness advanced technologies such as machine learning and artificial intelligence. This helps with quality assurance processes.""Quick deployment to dashboards and analytics features (using SAS Visual Statistics and Enterprise Guide). Easy to create a simple forecast and discover business insights using segmentation tools.""It's relatively simple to create basic dashboards and reports.""It's a stable, reliable product.""It provided the capability to visualize a bunch of data in an organized way.""I believe that the possibilities for exploring data and formulating visual results are quite good because it allows the business analyst to have different perspectives on the data."

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Cons
"Looker doesn't connect to Excel, which is a huge disappointment because a lot of data is presented in Excel. Also, it can't consume data directly from REST APIs, which is necessary. Looker needs to expand its horizons when it comes to data sources. The inability to connect to different data sources is hampering our use cases. Currently, it only has an ODBC connection that connects to a database. It needs to connect to other data sources, such as Excel, APIs, and different platforms.""The integration with different databases must be improved.""Stability needs improvement.""Integrations with other BI tools could be better.""The product does not have documented material.""The main area of concern in Looker is probably related to blending the data from the different sources, including the data present internally in the company and on the cloud.""The visualization capability of the product is limited.""It needs to be more user-friendly."

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"It is not as mature as competitors such as Tableau and QlikView.""Colours used on report objects""There is a need for coding when it comes to digital reporting which can be intimidating.""The licensing ends up being more expensive than other options.""The reason we haven't rolled it out across the board is due to the fact that the licensing is so expensive.""The visualization should be better in SAS Visual Analytics. It is easy to use but when compared to other solutions it is lacking and the support is not very good.""I haven't come across any missing features.""The installation process can be a bit complex."

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Pricing and Cost Advice
  • "Looker is expensive and could be made better by reducing it."
  • "It's not cheap, but it's not expensive for big companies."
  • "The price of Looker usually depends on the solution's provider, but it is usually cheaper than the other products in the market. Looker is offered at different prices for different companies."
  • "It is cheap."
  • "I do not have to make any payments to use the solution."
  • More Looker Pricing and Cost Advice →

  • "Licensing is simple."
  • "$10,000 per annum for an enterprise license."
  • "The cost of the solution can be expensive. There is an additional cost for users."
  • "Visual Analytics is expensive for a small company like mine. You also need to deploy it on a server or cloud, so you pay for the license as well as the cost of the cloud or the server that you will deploy on."
  • "SAS Visual Analytics is expensive, as is the rest of the platform."
  • "It's approximately $114,000 US dollars per year."
  • "It was licensed for corporate use, and its licensing was on a yearly basis."
  • "The product is expensive."
  • More SAS Visual Analytics Pricing and Cost Advice →

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    Questions from the Community
    Top Answer:With Looker, I have experienced benefits in terms of usability and shareability.
    Top Answer:I do not have to make any payments to use the solution. In the beginning, Looker may work fine for its users. If advanced users who have experience with BI tools use Looker, then they may find it to… more »
    Top Answer:The visualization capability of the product is limited. From an improvement perspective, the product should have more visualization capability. I can't clean data in Looker, and if I try to do it… more »
    Top Answer:The most solution's notable aspect, in my view, is the ability to integrate various data sources and harness advanced technologies such as machine learning and artificial intelligence. This helps with… more »
    Top Answer:The product is expensive and needs the integration of more languages.
    Ranking
    5th
    out of 31 in Embedded BI
    Views
    2,193
    Comparisons
    1,766
    Reviews
    10
    Average Words per Review
    634
    Rating
    7.7
    7th
    out of 70 in Data Visualization
    Views
    3,388
    Comparisons
    2,758
    Reviews
    8
    Average Words per Review
    393
    Rating
    8.5
    Comparisons
    Also Known As
    SAS BI
    Learn More
    Overview

    Looker is a powerful data analytics platform that empowers businesses to explore and analyze their data in real time. 

    With its intuitive interface and robust features, Looker enables users to easily create and share interactive dashboards, reports, and visualizations. 

    The product's advanced data modeling capabilities and seamless integration with popular data sources make it a top choice for organizations looking to gain valuable insights from their data.

    SAS Visual Analytics is a data visualization tool that is used for reporting, data exploration, and analytics. The solution enables users - even those without advanced analytical skills - to understand and examine patterns, trends, and relationships in data. SAS Visual Analytics makes it easy to create and share reports and dashboards that monitor business performance. By using the solution, users can handle, understand, and analyze their data in both past and present fields, as well as influence vital factors for future changes. SAS Visual Analytics is most suitable for larger companies with complex needs.

    SAS Visual Analytics Features

    SAS Visual Analytics has many valuable key features. Some of the most useful ones include:

    • Data
    • Interactive data discovery
    • Augmented analytics
    • Chat-enabled analytics
    • Sharing and collaboration
    • Visual analytics apps
    • Embedded insights
    • Location analytics
    • Security and administration
    • In-memory engine

    SAS Visual Analytics Benefits

    There are many benefits to implementing SAS Visual Analytics. Some of the biggest advantages the solution offers include:

    • Machine learning and natural language: SAS Visual Analytics uses machine learning and natural language explanations to find, visualize, and narrate stories and insights that are easy to understand and explain. This enables you to find out why something happened, examine all options, and uncover opportunities hidden deep in your data.
    • Easy and efficient reporting: With SAS Visual Analytics, you can create interactive reports and dashboards so you can quickly summarize key performance metrics and share them via the web and mobile devices.
    • Easy to use: SAS Visual Analytics was designed to be easy to use. Its easy-to-use predictive analytics enables even business analysts to assess possible outcomes, which also helps organizations make smarter, data-driven decisions.
    • Self-service data: Self-service data preparation gives users the ability to import their own data, join tables, create calculated columns, apply data quality functions, and more. In turn, the solution empowers users to access, combine, clean, and prepare their own data in an agile way, which helps facilitate faster, broader adoption of analytics for your entire organization.

    Reviews from Real Users

    Below are some reviews and helpful feedback written by PeerSpot users currently using the SAS Visual Analytics solution.

    A Senior Manager at a consultancy says, “The solution is very stable. The scalability is good. The usability is quite good. It's quite easy to learn and to progress with SAS from an end-user perspective.

    PeerSpot user Robert H., Co-owner at Hecht und Heck GmbH, comments, “What I really love about the software is that I have never struggled in implementing it for complex business requirements. It is good for highly sophisticated and specialized statistics in the areas that some people tend to call artificial intelligence. It is used for everything that involves visual presentation and analysis of highly sophisticated statistics for forecasting and other purposes.

    Andrea D., Chief Technical Officer at Value Partners, explains, “The best feature is that SAS is not a single BI tool. Rather, it is part of an ecosystem of tools, such as tools that help a user to develop artificial intelligence, algorithms, and so on. SAS is an ecosystem. It's an ecosystem of products. We've found the product to be stable and reliable. The scalability is good.”

    Sample Customers
    Yahoo!, Etsy, Kohler, Hipcamp, Hubspot, Kickstarter, Venmo, Dollar Shave Club, 600+ customer
    Staples, Ausgrid, Scotiabank, the Australian Institute of Health and Welfare, the Blue Cross and Blue Shield of North Carolina, Oklahoma Gas & Electric, Xcel Energy, and Triad Analytics Solutions.
    Top Industries
    REVIEWERS
    Computer Software Company25%
    Financial Services Firm17%
    Retailer8%
    Recruiting/Hr Firm8%
    VISITORS READING REVIEWS
    Educational Organization33%
    Computer Software Company11%
    Financial Services Firm10%
    Manufacturing Company7%
    REVIEWERS
    Government25%
    Insurance Company15%
    Financial Services Firm15%
    Educational Organization5%
    VISITORS READING REVIEWS
    Financial Services Firm18%
    Government13%
    Computer Software Company12%
    University7%
    Company Size
    REVIEWERS
    Small Business26%
    Midsize Enterprise42%
    Large Enterprise32%
    VISITORS READING REVIEWS
    Small Business15%
    Midsize Enterprise39%
    Large Enterprise46%
    REVIEWERS
    Small Business31%
    Midsize Enterprise19%
    Large Enterprise50%
    VISITORS READING REVIEWS
    Small Business17%
    Midsize Enterprise11%
    Large Enterprise72%
    Buyer's Guide
    Embedded BI
    March 2024
    Find out what your peers are saying about Tableau, Qlik, MicroStrategy and others in Embedded BI. Updated: March 2024.
    768,857 professionals have used our research since 2012.

    Looker is ranked 5th in Embedded BI with 19 reviews while SAS Visual Analytics is ranked 7th in Data Visualization with 35 reviews. Looker is rated 8.0, while SAS Visual Analytics is rated 8.0. The top reviewer of Looker writes "The APIs are exposed at every level, so it's highly modular". On the other hand, the top reviewer of SAS Visual Analytics writes "Single environment for multiple phases saves us time, and has good visualizations". Looker is most compared with Amazon QuickSight, Tableau, Google Data Studio and Databricks, whereas SAS Visual Analytics is most compared with Tableau, Microsoft Power BI, Databricks, Microsoft Azure Machine Learning Studio and Dataiku Data Science Studio.

    We monitor all Embedded BI reviews to prevent fraudulent reviews and keep review quality high. We do not post reviews by company employees or direct competitors. We validate each review for authenticity via cross-reference with LinkedIn, and personal follow-up with the reviewer when necessary.