As a Cisco reseller, I try to give our customers the best possible solutions for their problems.

As a Cisco Secure Firewall reseller, the value we bring is very good support. You will not get the same level of support from some other vendors. For instance, Palo Alto and Check Point don't have direct support like Cisco. They have third-party support. Thus, you may get a response only when you escalate the issue to the third tier of the service level. With Cisco, everything is resolved within a day.

We are resellers, and the value we add to our customers as resellers is our knowledge. We have 10 years' worth of experience deploying Cisco Secure Firewall. We can deploy it the correct way. We also know whether you would need the management platform, the level of licensing you may require, and the number of VPN licenses you may need. We add value by knowing how the solution should be deployed and installed in a network.

As a Cisco partner for over 25 years, we provide value by bringing our experience. We have worked so far with a different range of products, from the oldest Cisco firewall to the newest one, and we continue to promote them through design recommendation, capacity specification, deployment, engineering, high-level design, low-level design, migration, go-live, and maintenance and support. We cover the whole lifecycle of a product.

Our partnership with Cisco is a win-win partnership. Cisco provides us with the latest experiences and latest solutions, and on the other hand, we are doing business with our customers by using Cisco products, so it's a win-win relationship with Cisco, which leads to enhancing, promoting, and excelling in Cisco products. I would tell Cisco product managers to go fast with security platforms. Other vendors are going fast as well, and we need product managers to tackle the performance and capacity issues. It's not really an issue in itself, but it's something that can enhance and bring Cisco to the first place in security solutions.

The main value we add as Cisco resellers is our consulting services. We have consulting engineers on the backend and we have our own SOC. We leverage Cisco, and on top of that, we add our services, which makes it a great collaboration between every successful system integrator, reseller, and vendor.

The I add as a reseller is the professional background.

We implement, and we resell. As a Cisco Secure reseller, we have all the expertise. Our customers are usually overworked and have no time to learn how to implement these things and get some expertise. That's what we bring in. We help them select the right solution, select the proper design and architecture, and implement it. They basically lack the time and expertise, and we are a trusted advisor who helps them with their issues.