Adobe Campaign vs smartFOCUS Message Cloud comparison

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1,160 views|899 comparisons
100% willing to recommend
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87 views|78 comparisons
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Executive Summary

We performed a comparison between Adobe Campaign and smartFOCUS Message Cloud based on real PeerSpot user reviews.

Find out what your peers are saying about Salesforce, monday.com, Microsoft and others in Marketing Management.
To learn more, read our detailed Marketing Management Report (Updated: April 2024).
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Questions from the Community
Top Answer:Analytics was a good part of Adobe Campaign.
Top Answer:The problems we faced with Adobe Campaigns in my company stemmed from the fact that it was very complex software. In my company, it did not allow us to expose APIs to do the stuff we require in our… more »
Top Answer:It was one of the complex products used in our company earlier. My company has stopped using Adobe Campaign, and moved to another marketing software for distribution. I will not be able to comment on… more »
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Earn 20 points

Ranking
7th
Views
1,160
Comparisons
899
Reviews
1
Average Words per Review
510
Rating
7.0
14th
Views
87
Comparisons
78
Reviews
0
Average Words per Review
0
Rating
N/A
Comparisons
Also Known As
Neolane Campaign
Message Cloud, smartFOCUS Marketing Campaign Management
Learn More
Overview

It's a set of solutions that help you personalize and deliver campaigns across all of your online and offline channels.

- Simplify campaign management

Manage your data and monitor the performance of your cross-channel campaigns from one place.

- Deliver engaging email

Use personalized, contextual and real-time email messages to deliver a compelling customer experience.

- Automate campaigns

Use marketing automation to increase your campaign productivity and reduce your time to market.

Message Cloud is more than a digital marketing platform. It's the responsive messaging platform, where data is continually received and reviewed; presenting the opportunity for your business to immediately engage your customer with relevant, personalized messages.

Sample Customers
Euromoney Learning Solutions, Cr_dit Agricole Nord-Est, a Synergie GIE regional bank, Renault, HD Supply, Dior, Mercola.com
HP, House of Fraser, Mercedes-Benz, Skullcandy, Galeries Lafayette, Rossignol, Future Electronics, American Soda, Graham & Brown
Top Industries
VISITORS READING REVIEWS
Financial Services Firm19%
Educational Organization19%
Insurance Company9%
Computer Software Company8%
No Data Available
Company Size
VISITORS READING REVIEWS
Small Business7%
Midsize Enterprise29%
Large Enterprise64%
No Data Available
Buyer's Guide
Marketing Management
April 2024
Find out what your peers are saying about Salesforce, monday.com, Microsoft and others in Marketing Management. Updated: April 2024.
768,740 professionals have used our research since 2012.

Adobe Campaign is ranked 7th in Marketing Management with 1 review while smartFOCUS Message Cloud is ranked 14th in Marketing Management. Adobe Campaign is rated 7.0, while smartFOCUS Message Cloud is rated 0.0. The top reviewer of Adobe Campaign writes "Though it is good for the analytics part, it needs to be made less complex for users". On the other hand, Adobe Campaign is most compared with Microsoft Dynamics CRM, Salesforce Marketing Cloud, Google Campaign Manager, Amazon Pinpoint and HCL Campaign, whereas smartFOCUS Message Cloud is most compared with Aprimo.

See our list of best Marketing Management vendors.

We monitor all Marketing Management reviews to prevent fraudulent reviews and keep review quality high. We do not post reviews by company employees or direct competitors. We validate each review for authenticity via cross-reference with LinkedIn, and personal follow-up with the reviewer when necessary.