Compare Aprimo vs. Siebel Marketing Resource Management

Aprimo is ranked 2nd in Marketing Resource Management while Siebel Marketing Resource Management is ranked 9th in Marketing Resource Management. Aprimo is rated 0, while Siebel Marketing Resource Management is rated 0. On the other hand, Aprimo is most compared with Marketo, Alterian, Workfront DAM, Documentum Digital Asset Manager and BrandMaker, whereas Siebel Marketing Resource Management is most compared with SAS Marketing Automation and Salesforce Marketing Cloud.
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Popular Comparisons
Compared 15% of the time.
Compared 13% of the time.
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Also Known As
Teradata Aprimo
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Aprimo
Oracle
Overview

Aprimo gives enterprises the advantage by streamlining and governing all the behind-the-scenes activities - from ideation to distribution - involved in delivering exceptional brand experiences.

Oracle's Siebel Marketing Resource Management is a complete solution for planning, budgeting, executing, and measuring the impact of global marketing efforts. It provides a common language, powerful analytics, and business processes based on best practices. Siebel MRM automates key processes, from planning to financial analysis, helping marketing users across the enterprise manage activities more effectively and optimize the use of marketing resources.
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Sample Customers
AT&T, Bank of America, SOS Children's VillageHover Automotive India Pvt. Ltd., Southwest Airlines Co., Lawn Tennis Association, Grupo Arcor, BoxFusion, ec4u expert consulting AG, Telekom Deutschland GmbH, SMSA Express Transportation Company Ltd., Smiles S.A.

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