Compare Aprimo vs. Siebel Marketing Resource Management

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539
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Views
202
Comparisons
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Also Known As
Teradata Aprimo
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Overview

Aprimo gives enterprises the advantage by streamlining and governing all the behind-the-scenes activities - from ideation to distribution - involved in delivering exceptional brand experiences.

Oracle's Siebel Marketing Resource Management is a complete solution for planning, budgeting, executing, and measuring the impact of global marketing efforts. It provides a common language, powerful analytics, and business processes based on best practices. Siebel MRM automates key processes, from planning to financial analysis, helping marketing users across the enterprise manage activities more effectively and optimize the use of marketing resources.
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Sample Customers
AT&T, Bank of America, SOS Children's Village
Hover Automotive India Pvt. Ltd., Southwest Airlines Co., Lawn Tennis Association, Grupo Arcor, BoxFusion, ec4u expert consulting AG, Telekom Deutschland GmbH, SMSA Express Transportation Company Ltd., Smiles S.A.
Top Industries
VISITORS READING REVIEWS
Computer Software Company26%
Comms Service Provider15%
Financial Services Firm9%
Media Company6%
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Aprimo is ranked 2nd in Marketing Resource Management while Siebel Marketing Resource Management is ranked 5th in Marketing Resource Management. Aprimo is rated 0.0, while Siebel Marketing Resource Management is rated 0.0. On the other hand, Aprimo is most compared with BrandMaker, Workfront DAM, Teradata Customer Interaction Manager, Salesforce Marketing Cloud and OpenText Content Suite Platform, whereas Siebel Marketing Resource Management is most compared with SAS Marketing Automation, Salesforce Marketing Cloud, Adobe Campaign and HubSpot Marketing Hub.

See our list of best Marketing Resource Management vendors.

We monitor all Marketing Resource Management reviews to prevent fraudulent reviews and keep review quality high. We do not post reviews by company employees or direct competitors. We validate each review for authenticity via cross-reference with LinkedIn, and personal follow-up with the reviewer when necessary.