"The ability to create meaningful reports and dashboards to tell stories."
"SAP Marketing Automation is user-friendly. The interface is nice and clear. You can see the different diagrams and define various filters and targets. You can also export the customer information you collect to make the campaign. It's easy to understand how this information is entered. There are also a lot of platforms that show the results of campaigns. You can customize your data and define different reports, but SAS also provides a standard report."
"You can enable it for business users or marketing users to use it in a self-service way. So, the technical team is needed to build the features or processes, and then those processes can be used in a self-service way by your non-technical users."
"The technical side requires development skills during implementation. This could be simplified."
"You need to buy connectors to integrate Marketing Automation with various suppliers. For example, if I want to see the data through Power BI, I need a connector to see the data directly. Otherwise, you need to do everything manually. You have to download information from SAS and then save a text file, and then I can import it into Power BI. I would like Marketing Automation to have this native functionality without the need to pay more for connectors."
"The product is highly customizable, but the marketing and business teams want a lot of things to be built out of the box. A lot of features that could be out of the box aren't there. The main concern is to keep the system in such a way that it provides you with some out-of-the-box features and some customizable features as well."
Earn 20 points
IBM Watson Customer Experience Analytics is ranked 1st in Customer Data Analysis while SAS Marketing Automation is ranked 7th in Marketing Automation with 2 reviews. IBM Watson Customer Experience Analytics is rated 10.0, while SAS Marketing Automation is rated 7.6. The top reviewer of IBM Watson Customer Experience Analytics writes "Great granular DOM level with excellent analytics and reporting". On the other hand, the top reviewer of SAS Marketing Automation writes "It's good at visualizing large amounts of data ". IBM Watson Customer Experience Analytics is most compared with IBM Watson Commerce Insights and Anthology Engage, whereas SAS Marketing Automation is most compared with Salesforce Marketing Cloud, SAP CRM and Siebel Marketing Resource Management.
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