MicroStrategy vs Qlik Sense comparison

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MicroStrategy Logo
2,818 views|1,892 comparisons
93% willing to recommend
Qlik Logo
3,963 views|2,501 comparisons
96% willing to recommend
Comparison Buyer's Guide
Executive Summary
Updated on Feb 19, 2024

We compared MicroStrategy and Qlik Sense across several parameters based on our user's reviews. After reading the collected data, you can find our conclusion below:

Initial Setup: It appears that MicroStrategy and Qlik Sense have varying timeframes for deployment. Some users of MicroStrategy spent three months on deployment and an additional week on setup, while others required a week for both deployment and setup. Similarly, with Qlik Sense, some users mentioned the same timeframes. 

Valuable Features: MicroStrategy is praised for its intuitive interface, powerful data visualization capabilities, and seamless integration. Qlik Sense is commended for its user-friendly interface, intuitive drag-and-drop functionality, and extensive range of data connectors.

Room For Improvement: MicroStrategy could benefit from improvements in scalability, performance, user interface, collaboration features, and data visualization and reporting options. Users say Qlik Sense could offer more collaboration features and be more scalable. 

Pricing: The pricing of MicroStrategy and Qlik Sense are generally regarded as reasonable. Both products offer favorable pricing options and flexible licensing arrangements. Users have expressed satisfaction with the affordability and ease of understanding and managing licensing in Qlik Sense.

ROI: The ROI of MicroStrategy is highlighted through its valuable insights, improved data analysis, and enhanced decision-making capabilities. On the other hand, Qlik Sense offers increased efficiency and productivity, along with a user-friendly interface and real-time insights integration.

Customer Service: Customers have expressed satisfaction with the customer service and support provided by MicroStrategy and Qlik Sense. Both companies have been commended for their efficient assistance, prompt response, and helpful guidance. Users have found the customer service teams to be reliable, knowledgeable, and attentive to their needs. 

MicroStrategy is preferred over Qlik Sense based on user reviews. Users appreciate MicroStrategy's seamless integration with other systems, robust data visualization capabilities, and intuitive interface. MicroStrategy receives high praise for its customer service and support, favorable pricing options, and positive return on investment. Qlik Sense lacks scalability and performance when dealing with larger datasets and could benefit from improvements in the user interface, collaboration features, and data visualization and reporting options.

To learn more, read our detailed MicroStrategy vs. Qlik Sense Report (Updated: March 2024).
768,857 professionals have used our research since 2012.
Featured Review
Quotes From Members
We asked business professionals to review the solutions they use.
Here are some excerpts of what they said:
Pros
"It is one tool which you can find everything. ​""We are embedding multimedia content in our apps... You can embed streaming video from websites, or you can host the video files on your internal media servers. The video is clear, absolutely.""The dashboard features and functionalities that come through the MicroStrategy Suite are the most valuable. It can be used by end users with minimum knowledge of the product. They can run a report or create a dashboard on their phones, which is kind of cool.""It is always nice to have one solution in a single platform. You can do pretty much everything, instead of having to get a little bit here or a little bit there.""The ability to create aesthetically pleasing information by providing dashboards.""Technical support has sent us to rapid response before, when we really needed them.""The usability for users to be able to drag and drop, then create their own reports.""Building apps is easy. You just drag in your data, and then you drag in all the elements that you want on your app. It's drag and drop design, and then you can customize your visuals. They make it all easy with plug and play widgets."

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"The UI is very easy to use, with drag and drop self-service analytics.""It allows you to create a new column using split on a current column, which we find very useful.""On the fly questions can be answered with the "Qlik" of a button and drive forward discussions about policy, mission, and goals.""We have been using Qlik Sense to generate reports that have taken hours to prepare before that we are now able to update in a couple of minutes and are available to users on a centralized platform where they are able to get the required reports.""The GeoAnalytics paints such a clear picture. It provides a visual of our patient volume, giving us opportunities to see how we are trending in the surrounding cities, and making us more aware of locations that we need to focus more on.""Self-service use of the desktop version with the ability to port applications into the server environment.""The overall ability to build quick wins with simple data to drive insights.""It has high performance when interacting with dashboards and reports."

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Cons
"We did have issues with stability, and that was because we were co-located with another business unit, and we outgrew them on the unit. So we had to get to a separate physical instance.""​The product is designed for enterprise. A lightweight version would be easier for a smaller workgroup.​""If you compare it with Power BI with the DAX language, it would be great to put that into MicroStrategy.""​There are a lot of offerings, and we are not fully using everything to its advantage.""Something I would be interested in is more visualizations, because right now we use SDK to create some. If there were more out-of-the-box options, we would be happy with that.""They need to supply the support system that's just not there right now. They don't have Enterprise Manager classes. You need in-depth classes to understand what those metrics are doing, to understand the table associations from one to the other. You can't just go and pick it up and understand that DT_DAY connects to all of these tables, without going into Architect, looking at the source tables. I, as a analyst, a slightly technical user, I don't have the expertise to do that. Business users definitely don't have the expertise to do that.""With Cube partition (v10.1 and above) scalability has not been an issue, but the Cube publish time, and temporary space consumption while the Cube is being published, has almost doubled during implementation of Cube partition.""Preparation, data loading and data management application is challenging with MicroStrategy. It lacks cube-based analytics as it is outdated, meaning there is no memory or fast processing analytics or MMA deployment."

More MicroStrategy Cons →

"Performing data transformations required a lot of programming, which is something that should be made easier.""We need more types of visualizations.""More focus needs to be on data streaming/real-time data reporting.""Data modelling automation needs improvement.""Qlik Sense is working very well on going to low code and development. They are trying to make their environment more user-friendly. However, the training is not free. When you want to learn more about the tool, sometimes you need to pay for the training. This does not make sense to me because training should be free because the more you learn about the tool the more you use it and the more you are loyal to the company and want to continue usage.""Even though a huge set of learning material is available, anyone starting his/her journey on learning the software doesn't even know where to start it. The so-called Continous Classroom service is not cheap, but there are many free tutorials, they are not sorted or enlisted adequately though.""Reload failure alerts on the application within the Qlik Management Console without any use of extensions. QlikView is able to handle these alerts directly through the QlikView Management Console. We would appreciate a similar solution that is easy to set up and use. Simple formatting options in the pivot and straight tables such as adjusting line thickness and font selection and size.""Right now, it is complex and you have to understand the data model prior to analyzing it, so basically I would like to see an integration with Excel in the future."

More Qlik Sense Cons →

Pricing and Cost Advice
  • "They made a change in the licensing module some time ago and we can now use all the enterprise tools for free."
  • "The pricing for MicroStrategy is always on the higher side. They should seriously start thinking about their pricing and licensing strategy."
  • "While initial cost of MicroStrategy is still on the higher side, the long-term benefits brings down overall cost of ownership significantly as compared to other tools like Tableau/Cognos."
  • "The price was good. We have had great support along the way."
  • "We actually researched some of the other solutions. For options, price, and customer acceptance, this product has worked well for us.​"
  • "​They gave us a good deal.​"
  • "There have been actual direct bottomline impacts in terms of extra revenue created from the reporting solutions."
  • "They need to work on their license structure. They are not competitive against somebody like SAP BusinessObjects. We had a quote that was almost a third the price, coming from SAP BusinessObjects, and it's not a better platform. It's not cheaper. They do concurrent user licensing, while MicroStrategy does named user licensing, and that was literally the only difference. But it made a $500,000 difference. They've got to do something to make themselves more competitive. Maybe it's assessing your business users and what you really expect them to use, and maybe giving a reduced price on that. But they are already giving us a 60% discount and they were still a million or so above, over a three-year time period. That doesn't account for synergies as we get from on-site resources that are already available, but I thought that that was a big, big deficit for them."
  • More MicroStrategy Pricing and Cost Advice →

  • "The solution is worth it."
  • "Understand the break over price point for switching to the Enterprise license."
  • "Licensing could be cheaper."
  • "Licensing: Review the named model and move towards a usage model (e.g., cores, memory, computers, API calls, etc.)."
  • "The cost is not bad considering the flexibility and support you receive from Qlik. I believe it is worth the cost."
  • "Start small with tokens. You can always buy more."
  • "Currently, our ROI is clear and concise decision-making. This timely addition will easily add $15 million to our bottom line in 2017."
  • "You will spend more time on educating your staff than licensing the product."
  • More Qlik Sense Pricing and Cost Advice →

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    Comparison Review
    Anonymous User
    After a recent presentation, several attendees asked me about the applications of Visual Insights and Tableau. Many companies are investing in both tools and are trying to figure out the right tool for specific applications Tableau has found its sweet-spot as an agile discovery tool that analysts use to create and share insights. It is also the tool of choice for rapid prototyping of dashboards. Tableau is very flexible with its data import. Tableau's data blending capability is very intuitive. This capability is useful when you have data spread across several different sources that has not gone through ETL processes. This is a problem analysts deal with routinely. They are unable to wait for the data warehouse team to develop ETL processes to provide the physical models they need to build an analysis. The Tableau interface is Excel-like and has a low barrier to entry for analysts that are used to working in Excel. Building a dashboard by mashing up visualizations in a Tableau worksheet is extremely simple. Users are able to build good presentation-quality dashboards in a very short amount time. Tableau's annotations capabilities and its time and geographical intelligence are key differentiators. Tableau has overcome limitations in data sharing with the introduction of a Data Server in Tableau 7.0. The Data server allows Data sources and extracts to be shared securely and opens up interesting new possibilities. If your application can take advantage of the above… Read more →
    Questions from the Community
    Top Answer:The stability of the product is good.
    Top Answer:MicroStrategy's licensing cost is higher than that of other tools in the market. My company uses the enterprise edition of the product. For beginners, there are trial accounts that are provided by the… more »
    Top Answer:For everything we do in our company, we consider MicroStrategy to be a workaround solution. For better customization in documents or dashboards, MicroStrategy can improve the features or settings… more »
    Top Answer:It depends on the Data architecture and the complexity of your requirement Some great tools in the market are Qlik Sense, Power BI, OBIEE, Tableau, etc. I have recently started using Cognos… more »
    Top Answer:There are many...It would rather depend what System BI architecture or Enterprise legacy you have at your end...I would recommend as follows:  1) If you have legacies of SAP, Oracle  - look for SAP… more »
    Top Answer:The most valuable features of Qlik Sense are its speed and seamless development of web technologies.
    Ranking
    4th
    out of 31 in Embedded BI
    Views
    2,818
    Comparisons
    1,892
    Reviews
    12
    Average Words per Review
    568
    Rating
    7.5
    2nd
    out of 31 in Embedded BI
    Views
    3,963
    Comparisons
    2,501
    Reviews
    22
    Average Words per Review
    563
    Rating
    8.6
    Comparisons
    Also Known As
    QlikSense
    Learn More
    Overview

    Company: Founded in 1989, MicroStrategy (Nasdaq: MSTR) is a leading worldwide provider of enterprise software platforms. With direct operations in 26 countries worldwide and approximately 2,000 employees, our mission is to provide enterprise analytics, mobility, and security platforms that are flexible, powerful, scalable and user-friendly. To learn more, visit MicroStrategy online, and follow us on Facebook and Twitter.

    Product portfoilio:

    MicroStrategy 10 Secure Enterprise™ empowers leading organizations to analyze vast amounts of data and distribute actionable business insight throughout an enterprise through two distinct offerings: MicroStrategy Analytics™ and MicroStrategy Desktop™. MicroStrategy Analytics delivers reports and dashboards, and enables users to conduct ad hoc analysis and share insights anywhere, anytime, via mobile devices or the Web. It also combines the agility and productivity of self-service visual data discovery with the security, scalability, and governance features of enterprise-grade business intelligence. MicroStrategy Desktop is a standalone, on-premise visual data discovery tool designed to enable business users to analyze and understand their data. MicroStrategy Mobile™ enables organizations to rapidly build custom business applications that deliver analytics combined with transactions, multimedia, and custom workflows to mobile devices. MicroStrategy Secure Cloud™ combines all of the enterprise analytics, mobile, and security features in MicroStrategy 10 Secure Enterprise with powerful and scalable data integration, validation, and warehousing services — all delivered in an environment where organizations can deploy transformational analytics applications in minutes.

    Usher, MicroStrategy’s breakthrough security solution, is a powerful mobile security platform designed to dematerialize traditional forms of identity verification (such as passwords, tokens, and physical badges) and replace them with a single mobile identity badge that is cryptographically linked to its owner’s smartphone and dynamically linked to an enterprise’s existing identity repositories. Usher works on standard Android and iOS smartphones, and also boasts an Apple Watch™ integration.

    Qlik Sense is a visual analytics and business intelligence (BI) platform that gives users full control over their system’s data. From this platform they can control every aspect of their system data. It maximizes an organization’s ability to make decisions driven by their data.

    Benefits of Qlik Sense

    Some of the benefits of using Qlik Sense include:

    • Easily manipulate data: Qlik Sense allows users to easily combine and otherwise manipulate their system’s data. It allows them to create interactive visual representations of your datasets. The many different ways that the data can be represented offer many potential options for how to analyze the data. These choices enable users to easily gain critical insights.
    • Easily automate alerts and routine actions: Qlik Sense enables users to keep a close eye on their data. Automatic alerts that will notify them if their data changes in any way. Users don’t need expert knowledge of coding to create automated data-driven events. Users of all experience levels can take advantage of this benefit. Qlik Sense enables routine actions to be automated when necessary data insights will spur the system to take action. This combination of analytics and other tools empower users to take charge of their data.
    • Customize reporting: Users can set Qlik Sense to generate custom reports. These reports can also be customized to be shared by way of one of several methods, allowing users to control who sees their data and what they see.

    Reviews from Real Users

    Qlik Sense stands out among its competitors for a number of reasons. Two major ones are its associative analytics technology and its remote access capability. Qlik Sense employs an associative analytics engine that gives users the ability to take their data analytics to the next level. Users can create visual connections between different datasets spread across their network, creating deep insights that enable users to gain a full understanding of their data. This engine is easily scaled up to allow a large number of users to benefit from the deep insights that it provides. Users can access Qlik Sense from anywhere in the world. Qlik Sense has an online portal that can be used consistently from anywhere at all. Having the ability to remotely analyze data gives users flexibility when it comes to choosing how to deploy their manpower.

    Jarno L., the managing director of B2IT, writes, “The associative technology features are the solution's most valuable aspects. Qlik was the first company to implement an in-memory associative analytics engine. This basically means that all data is loaded into memory, but it also means that instead of joining data together, the data is associated together. From the front end, from the user interface point of view, data can be joined or included or excluded on the fly. It can be drilled down and drilled through and users can slice and dice it and that type of thing can be done from anywhere in the data to any other place in the data. It doesn't have to be predefined. It doesn't have to have hierarchies or anything like that.”

    Tami S., the senior business intelligence analyst at the La Jolla Group, writes, “With the changing business landscape, it is nice to access Qlik Sense through an external website. As an organization when we use QlikView Desktop, we need to connect to our internal network. We can access QlikView through the QlikView access point but the website has a little different look and feel than the desktop application. We appreciate that Qlik Sense is browser-based and the user experience is the same whether at home, in the office or on a boat. As long as the user has internet access, performance is the same.”

    Sample Customers
    Allstate Insurance, Barneys New York, Boston Children's Hospital, Buenos Aires Department of the Treasury, Campbell Soup Company, DHL, eBay, eHarmony, Facebook, Four Seasons Hotels Inc., Godiva, Hard Rock International, LinkedIn, Netflix, Pfizer, SECO (Swiss Government Unemployment Agency), Starbucks, Texas A&M University, Thomson Reuters Markets, US House of Representatives, and the US Postal Service.
    Abbvie, Airbus, Barclays, BT Openreach, BMW, Daimler AG, HSBC, IKEA, Nationwide Building Society, Royal Mail Group, Sanofi, Siemens, Wendy'', Vodafone, Volvo
    Top Industries
    REVIEWERS
    Financial Services Firm15%
    Healthcare Company13%
    Retailer11%
    Computer Software Company7%
    VISITORS READING REVIEWS
    Financial Services Firm17%
    Computer Software Company11%
    Retailer9%
    Insurance Company6%
    REVIEWERS
    Financial Services Firm19%
    Manufacturing Company10%
    Retailer10%
    Healthcare Company9%
    VISITORS READING REVIEWS
    Educational Organization49%
    Financial Services Firm10%
    Computer Software Company6%
    Manufacturing Company5%
    Company Size
    REVIEWERS
    Small Business22%
    Midsize Enterprise17%
    Large Enterprise62%
    VISITORS READING REVIEWS
    Small Business17%
    Midsize Enterprise12%
    Large Enterprise71%
    REVIEWERS
    Small Business20%
    Midsize Enterprise27%
    Large Enterprise53%
    VISITORS READING REVIEWS
    Small Business10%
    Midsize Enterprise54%
    Large Enterprise37%
    Buyer's Guide
    MicroStrategy vs. Qlik Sense
    March 2024
    Find out what your peers are saying about MicroStrategy vs. Qlik Sense and other solutions. Updated: March 2024.
    768,857 professionals have used our research since 2012.

    MicroStrategy is ranked 4th in Embedded BI with 155 reviews while Qlik Sense is ranked 2nd in Embedded BI with 112 reviews. MicroStrategy is rated 8.2, while Qlik Sense is rated 8.6. The top reviewer of MicroStrategy writes "A robust solution for powerful data analytics". On the other hand, the top reviewer of Qlik Sense writes "Customizable with good ROI and a quick learning curve". MicroStrategy is most compared with Microsoft Power BI, Tableau, IBM Cognos, SAP BusinessObjects Business Intelligence Platform and Oracle OBIEE, whereas Qlik Sense is most compared with Tableau, Amazon QuickSight, Microsoft Power BI, Apache Superset and Oracle OBIEE. See our MicroStrategy vs. Qlik Sense report.

    See our list of best Embedded BI vendors.

    We monitor all Embedded BI reviews to prevent fraudulent reviews and keep review quality high. We do not post reviews by company employees or direct competitors. We validate each review for authenticity via cross-reference with LinkedIn, and personal follow-up with the reviewer when necessary.