Compare IBM Cognos vs. MicroStrategy

IBM Cognos is ranked 8th in Business Intelligence (BI) Tools with 11 reviews while MicroStrategy is ranked 3rd in Business Intelligence (BI) Tools with 42 reviews. IBM Cognos is rated 8.0, while MicroStrategy is rated 8.4. The top reviewer of IBM Cognos writes "Flexibility: It offers a variety of technical solutions to better satisfy each customer’s needs and scenarios". On the other hand, the top reviewer of MicroStrategy writes "Enterprise reporting and self-service; our users quickly get information and insights". IBM Cognos is most compared with Tableau, Microsoft BI and Oracle OBIEE, whereas MicroStrategy is most compared with Microsoft BI, Tableau and QlikView. See our IBM Cognos vs. MicroStrategy report.
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IBM Cognos Logo
16,784 views|12,695 comparisons
MicroStrategy Logo
15,069 views|9,815 comparisons
Most Helpful Review
Find out what your peers are saying about IBM Cognos vs. MicroStrategy and other solutions. Updated: November 2019.
379,241 professionals have used our research since 2012.
Quotes From Members

We asked business professionals to review the solutions they use. Here are some excerpts of what they said:

Pros
The most valuable features are Report Development (Functionality) and Information Distribution (Flexibility).For planning, forecasting, in-boxing, modeling in general and for predicting numbers and doing work analysis, they are excellent.A positive feature is Report Studio, where we create beautiful, complex reports.The most valuable feature is developing reports from different data sources, making it a reliable data source.It's enabled us to report directly from our main application systems. We're removing islands of data and we're removing inefficiencies, where people or small divisions had their own store of information.Using custom controls, it is possible to extend the application with even more functionality and make the application intuitive and attractive.Self-service is possible through the use of dashboards, which are also very intuitive. Stories can be used to pin snapshots, tell the story for meetings, etc.Integration with Office can enable the 'download' mode of storytelling.​

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This solution has allowed us to become a top-class competitor among other consulting companies.It is a reliable solution for our needs.The implementation was fairly straightforward.The most valuable features are ad hoc reporting and the ability to create dashboards.The whole repository side of things is beneficial because you develop it once, and you can use it anywhere, in the Enterprise grade.It scales well. It used to have only a max of four I-servers, but I think recently, somewhere in version 10, they doubled that, so you can have eight I-servers now.Cube performance and easy integration with third-party tools/products, are valuable features.​Mobile brings reports/dashboards closer to the business user.

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Cons
This product could use improvement in terms of usability for those with less technical know how.The charts and graphics are weak.We need more predictive analytical functions, not only diagnostic or decryptic analytics.One thing that we really want is the ability to have data portrayed on an image. Cognos is not able to do it at the moment, and that's becoming a requirement from the business side: having an image and then plotting your dataset on top of the image as a map.I think the GIS pieces maybe not as good as we would like.Extending features on dashboards so it becomes a real dashboard building application, not only a data exploration tool.Extending dynamic cubes aggregate awareness with calculated measures.One key area for improvement is the need to improve the self-service nature and functionality of the product in terms of visual analytics.

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I would like to see a single standalone application to control everything from the administration perspective, and also to develop new applications.This solution is missing enhanced features in the dashboards.The product could be improved by adding additional visualization.Another feature to consider in the future would be adding some additional offline capabilities without using desktops.If you compare it with Power BI with the DAX language, it would be great to put that into MicroStrategy.I don't think that they will, but I'd like to see parallel processing, scalable parallel processing.Data writeback, and on-the-fly predictive analysis results from R and Python could be improved.With Cube partition (v10.1 and above) scalability has not been an issue, but the Cube publish time, and temporary space consumption while the Cube is being published, has almost doubled during implementation of Cube partition.

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Pricing and Cost Advice
IBM Cognos offers competitive pricing similar to other BI vendors in the market.

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The licensing is a bit high per user.Pricing, in general, is high. With Power BI, you get mobile with the license, whereas with MicroStrategy, you have to purchase mobile for extra.It would be nice if there was a sticker price that says, "This software costs this amount of money." But I think that's just indicative of all software vendors. A lot of people are in it to make money, commissions, so it's just the nature of the business. But I would like to see more transparency, more equality, on pricing. Some people get better deals than others, I think.​The solution is scalable. A little expensive perhaps, but it is scalable.​There have been actual direct bottomline impacts in terms of extra revenue created from the reporting solutions.They need to work on their license structure. They are not competitive against somebody like SAP BusinessObjects. We had a quote that was almost a third the price, coming from SAP BusinessObjects, and it's not a better platform. It's not cheaper. They do concurrent user licensing, while MicroStrategy does named user licensing, and that was literally the only difference. But it made a $500,000 difference. They've got to do something to make themselves more competitive. Maybe it's assessing your business users and what you really expect them to use, and maybe giving a reduced price on that. But they are already giving us a 60% discount and they were still a million or so above, over a three-year time period. That doesn't account for synergies as we get from on-site resources that are already available, but I thought that that was a big, big deficit for them.​They gave us a good deal.​We actually researched some of the other solutions. For options, price, and customer acceptance, this product has worked well for us.​

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379,241 professionals have used our research since 2012.
Ranking
Views
16,784
Comparisons
12,695
Reviews
11
Average Words per Review
343
Avg. Rating
8.0
Views
15,069
Comparisons
9,815
Reviews
41
Average Words per Review
673
Avg. Rating
8.4
Top Comparisons
Compared 24% of the time.
Compared 19% of the time.
Compared 8% of the time.
Compared 24% of the time.
Compared 18% of the time.
Compared 9% of the time.
Also Known As
Cognos, Cognos Analytics
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IBM
MicroStrategy
Overview

Cognos Software is IBM's Business Intelligence and Performance Management solution, offering BI, strategy management, financial performance, and data analytics applications. Cognos caters to all levels in an organization with products designed for individuals, workgroups, departments, mid-size companies, and big enterprises.

Company: Founded in 1989, MicroStrategy (Nasdaq: MSTR) is a leading worldwide provider of enterprise software platforms. With direct operations in 26 countries worldwide and approximately 2,000 employees, our mission is to provide enterprise analytics, mobility, and security platforms that are flexible, powerful, scalable and user-friendly. To learn more, visit MicroStrategy online, and follow us on Facebook and Twitter.

Product portfoilio:

MicroStrategy 10 Secure Enterprise™ empowers leading organizations to analyze vast amounts of data and distribute actionable business insight throughout an enterprise through two distinct offerings: MicroStrategy Analytics™ and MicroStrategy Desktop™. MicroStrategy Analytics delivers reports and dashboards, and enables users to conduct ad hoc analysis and share insights anywhere, anytime, via mobile devices or the Web. It also combines the agility and productivity of self-service visual data discovery with the security, scalability, and governance features of enterprise-grade business intelligence. MicroStrategy Desktop is a standalone, on-premise visual data discovery tool designed to enable business users to analyze and understand their data. MicroStrategy Mobile™ enables organizations to rapidly build custom business applications that deliver analytics combined with transactions, multimedia, and custom workflows to mobile devices. MicroStrategy Secure Cloud™ combines all of the enterprise analytics, mobile, and security features in MicroStrategy 10 Secure Enterprise with powerful and scalable data integration, validation, and warehousing services — all delivered in an environment where organizations can deploy transformational analytics applications in minutes.

Usher, MicroStrategy’s breakthrough security solution, is a powerful mobile security platform designed to dematerialize traditional forms of identity verification (such as passwords, tokens, and physical badges) and replace them with a single mobile identity badge that is cryptographically linked to its owner’s smartphone and dynamically linked to an enterprise’s existing identity repositories. Usher works on standard Android and iOS smartphones, and also boasts an Apple Watch™ integration.

Offer
Learn more about IBM Cognos
Learn more about MicroStrategy
Sample Customers
More than 23,000 leading organizations across multiple industries use Cognos. Some examples of Cognos customers include BMW Financial Services, Quinte Health Care, Troy Corporation, Michigan State University, and GKN Land System. Allstate Insurance, Barneys New York, Boston Children's Hospital, Buenos Aires Department of the Treasury, Campbell Soup Company, DHL, eBay, eHarmony, Facebook, Four Seasons Hotels Inc., Godiva, Hard Rock International, LinkedIn, Netflix, Pfizer, SECO (Swiss Government Unemployment Agency), Starbucks, Texas A&M University, Thomson Reuters Markets, US House of Representatives, and the US Postal Service.
Top Industries
REVIEWERS
University11%
Software R&D Company9%
Financial Services Firm9%
Healthcare Company9%
VISITORS READING REVIEWS
Software R&D Company26%
Financial Services Firm11%
Government10%
Manufacturing Company8%
REVIEWERS
Financial Services Firm17%
Healthcare Company15%
Retailer12%
Manufacturing Company8%
VISITORS READING REVIEWS
Software R&D Company29%
Financial Services Firm11%
Comms Service Provider10%
Retailer8%
Company Size
REVIEWERS
Small Business27%
Midsize Enterprise19%
Large Enterprise54%
VISITORS READING REVIEWS
Small Business17%
Midsize Enterprise6%
Large Enterprise77%
REVIEWERS
Small Business20%
Midsize Enterprise18%
Large Enterprise62%
Find out what your peers are saying about IBM Cognos vs. MicroStrategy and other solutions. Updated: November 2019.
379,241 professionals have used our research since 2012.
We monitor all Business Intelligence (BI) Tools reviews to prevent fraudulent reviews and keep review quality high. We do not post reviews by company employees or direct competitors. We validate each review for authenticity via cross-reference with LinkedIn, and personal follow-up with the reviewer when necessary.
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