The features I like most about Oracle Data Quality include extraction, transformation, and validation, which makes it a multipurpose product such as Oracle GoldenGate and Oracle Data Integrator. 

I also like that Oracle Data Quality is very fast, so you can use it for a large volume of data within a short period.

You have to do the validation very quickly, so the solution helps in that area of data quality.

Another feature of Oracle Data Quality that I like is the MDM (Master Data Management) where you'll have a single source of protection, and this makes the solution perfect and helpful to my company.

With Oracle Data Quality, the most valuable feature is entity matching. For example, I have a John Smith in our system and another John Smith makes a gift online, and there's no unique identifier, like an ID number, to link those two together. So, we need to come up with a solution to match them up.

I want to have matching algorithms set up to make sure that the data from different systems will come in and also become unified or have a consolidated record for John Smith. You want to have a 360 degree view of this record.

I have found the most valuable features to be data cleansing and deduplication.

Customers are really keen to use this product for profiling, auditing, synching, and matching.

This system can handle any kind of data, whether it is customer data, product data, personal data, or financial data.

It integrates well with third-party applications.

Once it is set up, it is easy to use and maintain.

The most valuable features of this product for me:

1. Address verification
2. Integrated data profiling, auditing, and cleansing.

Ease of management within Oracle Data Integrator (ODI) and effectivity of EDQ Director

Synchronization of Contact / Account data is most valuable to the client.

Data Cleansing, Profiling, Matching, Customizable platform to meet anyone's needs.