• Home
  • Adobe Analytics vs. Segment

Adobe Analytics vs Segment comparison

Cancel
You must select at least 2 products to compare!
Adobe Logo

Adobe Analytics

948 views|689 comparisons
Twilio Logo

Segment

Read 2 Segment reviews
823 views|737 comparisons
100% willing to recommend
Comparison Buyer's Guide
Download the complete report
Buyer's Guide
Web Analytics
March 2024
Executive Summary

We performed a comparison between Adobe Analytics and Segment based on real PeerSpot user reviews.

Find out what your peers are saying about Snowflake Computing, Google, Amplitude and others in Web Analytics.
To learn more, read our detailed Web Analytics Report (Updated: March 2024).
Download the complete report
768,857 professionals have used our research since 2012.
Featured Review
Use Adobe Analytics?
VikasAgarwal
Simplify data management and analysis and offers built-in integrations for many data sources and destinations, reducing effort required for custom integrations
Quotes From Members
We asked business professionals to review the solutions they use.
Here are some excerpts of what they said:
Pricing and Cost Advice
Information Not Available
  • "The pricing was on the higher side but it wasn't excessively high."

    • More Segment Pricing and Cost Advice →

    report
    See Which Vendors Are Best For You
    Use our free recommendation engine to learn which Web Analytics solutions are best for your needs.
    See Recommendations
    768,857 professionals have used our research since 2012.
    Questions from the Community
    Ask a question

    Earn 20 points

    What do you like most about Segment?
    Top Answer:I like the straightforward way of connecting with various data sources and destinations. That's the most valuable feature. It has built-in integrations for a lot of them, so the overall effort… more »
    What is your experience regarding pricing and costs for Segment?
    Top Answer:The pricing was on the higher side but it wasn't excessively high. It's definitely not tailored for the smallest businesses, but it's well-suited for setups that anticipate significant growth.
    What needs improvement with Segment?
    Top Answer:The main challenge is that the SDKs are pretty similar across programming languages, and they're not super flexible. They might not support certain use cases. It has a set of functions that work well… more »
    Ranking
    6th
    out of 32 in Web Analytics
    Views
    948
    Comparisons
    689
    Reviews
    0
    Average Words per Review
    0
    Rating
    N/A
    5th
    out of 32 in Web Analytics
    Views
    823
    Comparisons
    737
    Reviews
    1
    Average Words per Review
    1,635
    Rating
    8.0
    Comparisons
    WebTrends logo
    WebTrends vs. Adobe Analytics
    Compared 19% of the time.
    Amplitude logo
    Amplitude vs. Adobe Analytics
    Compared 11% of the time.
    Glassbox logo
    Glassbox vs. Adobe Analytics
    Compared 10% of the time.
    More Adobe Analytics Competitors   →
    Google Analytics logo
    Google Analytics vs. Segment
    Compared 31% of the time.
    Pendo logo
    Pendo vs. Segment
    Compared 14% of the time.
    Tealium logo
    Tealium vs. Segment
    Compared 13% of the time.
    Amplitude logo
    Amplitude vs. Segment
    Compared 12% of the time.
    Heap logo
    Heap vs. Segment
    Compared 12% of the time.
    More Segment Competitors   →
    Also Known As
    Segment.io
    Learn More
    Adobe
    Twilio
    Overview

    Adobe Analytics is part of the Adobe Experience Cloud suite of products, which help online marketers apply real-time analytics and detailed segmentation to all their marketing channels.

    Segment is a customer data platform that helps organizations collect, unify, and analyze customer data from various sources. Its primary use case is to provide a single view of the customer across different touchpoints, enabling businesses to deliver personalized experiences.

    The most valuable functionality of Segment is its ability to integrate with numerous data sources, such as websites, mobile apps, and third-party tools. It simplifies the process of data collection and unification, allowing organizations to easily access and analyze customer data in real time.

    Segment helps organizations by providing a comprehensive understanding of their customer's behavior, preferences, and interactions. This valuable insight enables businesses to make data-driven decisions, optimize marketing campaigns, and improve customer engagement. By leveraging Segment's capabilities, organizations can enhance customer experiences, increase customer satisfaction, and drive business growth.

    Sample Customers
    Philips, WestJet
    Nokia, rdio, Bonobos, LiveNation, Atlassian
    Top Industries
    VISITORS READING REVIEWS
    Educational Organization23%
    Financial Services Firm15%
    Computer Software Company9%
    Healthcare Company7%
    VISITORS READING REVIEWS
    Computer Software Company16%
    Financial Services Firm11%
    Real Estate/Law Firm8%
    Retailer6%
    Company Size
    VISITORS READING REVIEWS
    Small Business16%
    Midsize Enterprise29%
    Large Enterprise55%
    VISITORS READING REVIEWS
    Small Business27%
    Midsize Enterprise14%
    Large Enterprise58%
    Buyer's Guide
    Web Analytics
    March 2024
    Download Free Report
    Find out what your peers are saying about Snowflake Computing, Google, Amplitude and others in Web Analytics. Updated: March 2024.
    DOWNLOAD NOW
    768,857 professionals have used our research since 2012.

    Adobe Analytics is ranked 6th in Web Analytics while Segment is ranked 5th in Web Analytics with 2 reviews. Adobe Analytics is rated 0.0, while Segment is rated 8.6. On the other hand, the top reviewer of Segment writes "Simplify data management and analysis and offers built-in integrations for many data sources and destinations, reducing effort required for custom integrations". Adobe Analytics is most compared with Snowflake Analytics, WebTrends, Amplitude, Glassbox and Piwik PRO Analytics Suite, whereas Segment is most compared with Google Analytics, Pendo, Tealium, Amplitude and Heap.

    See our list of best Web Analytics vendors.

    We monitor all Web Analytics reviews to prevent fraudulent reviews and keep review quality high. We do not post reviews by company employees or direct competitors. We validate each review for authenticity via cross-reference with LinkedIn, and personal follow-up with the reviewer when necessary.