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SAS Marketing Automation vs Siebel Marketing Resource Management comparison

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Buyer's Guide
Marketing Automation
April 2024
Executive Summary

We performed a comparison between SAS Marketing Automation and Siebel Marketing Resource Management based on real PeerSpot user reviews.

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To learn more, read our detailed Marketing Automation Report (Updated: April 2024).
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768,857 professionals have used our research since 2012.
Featured Review
Trini Olivan
It's good at visualizing large amounts of data
Use Siebel Marketing Resource Management?
Quotes From Members
We asked business professionals to review the solutions they use.
Here are some excerpts of what they said:
Pricing and Cost Advice
  • "I'm not aware of the full cost. The financials are not with me. In terms of additional costs, there are always OpEx and CapEx. That's one way to look at it. You also need separate hardware to deploy the product."

    • More SAS Marketing Automation Pricing and Cost Advice →

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    Questions from the Community
    What do you like most about SAS Marketing Automation?
    Top Answer:You can enable it for business users or marketing users to use it in a self-service way. So, the technical team is needed to build the features or processes, and then those processes can be used in a… more »
    Read all 2 answers   →
    What needs improvement with SAS Marketing Automation?
    Top Answer:The product is highly customizable, but the marketing and business teams want a lot of things to be built out of the box. A lot of features that could be out of the box aren't there. The main concern… more »
    Read all 2 answers   →
    What is your primary use case for SAS Marketing Automation?
    Top Answer:I'm using it for micro-segmentation-based campaigns and inbound and outbound campaigns. I'm using its latest on-prem version.
    Read all 2 answers   →
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    Earn 20 points

    Ranking
    7th
    out of 61 in Marketing Automation
    Views
    373
    Comparisons
    314
    Reviews
    2
    Average Words per Review
    614
    Rating
    7.5
    4th
    out of 15 in Marketing Resource Management
    Views
    94
    Comparisons
    80
    Reviews
    0
    Average Words per Review
    0
    Rating
    N/A
    Comparisons
    Also Known As
    SAS Campaign Management
    Learn More
    SAS
    Oracle
    Overview

    SAS Marketing Automation lets you get more campaigns out the door in an automated, trackable and highly repeatable fashion. You can quickly define target segments, prioritize selection rules, select communication channels, schedule and execute campaigns, analyze campaign results and easily make adjustments to improve future campaign performance.

    Oracle's Siebel Marketing Resource Management is a complete solution for planning, budgeting, executing, and measuring the impact of global marketing efforts. It provides a common language, powerful analytics, and business processes based on best practices. Siebel MRM automates key processes, from planning to financial analysis, helping marketing users across the enterprise manage activities more effectively and optimize the use of marketing resources.
    Sample Customers
    Staples
    Hover Automotive India Pvt. Ltd., Southwest Airlines Co., Lawn Tennis Association, Grupo Arcor, BoxFusion, ec4u expert consulting AG, Telekom Deutschland GmbH, SMSA Express Transportation Company Ltd., Smiles S.A.
    Top Industries
    VISITORS READING REVIEWS
    Financial Services Firm29%
    Computer Software Company17%
    Comms Service Provider10%
    Insurance Company7%
    No Data Available
    Company Size
    VISITORS READING REVIEWS
    Small Business28%
    Midsize Enterprise11%
    Large Enterprise62%
    No Data Available
    Buyer's Guide
    Marketing Automation
    April 2024
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    SAS Marketing Automation is ranked 7th in Marketing Automation with 2 reviews while Siebel Marketing Resource Management is ranked 4th in Marketing Resource Management. SAS Marketing Automation is rated 7.6, while Siebel Marketing Resource Management is rated 0.0. The top reviewer of SAS Marketing Automation writes "It's good at visualizing large amounts of data ". On the other hand, SAS Marketing Automation is most compared with Salesforce Marketing Cloud and SAP CRM, whereas Siebel Marketing Resource Management is most compared with Salesforce Marketing Cloud and Adobe Campaign.

    We monitor all Marketing Automation reviews to prevent fraudulent reviews and keep review quality high. We do not post reviews by company employees or direct competitors. We validate each review for authenticity via cross-reference with LinkedIn, and personal follow-up with the reviewer when necessary.