The primary advantage lies in the ability of AI to create value across the entire spectrum of a company's operations. The ultimate goal of employing AI is to generate value, support business growth, and identify opportunities for product enhancements and increased sales. It creates fresh sales opportunities and contributes to revenue growth. The benefits extend to discovering uncharted customer interests and needs, often hidden from plain view, which can lead to the introduction of new products and expand market reach.

I was really more on the engineering side of things. The data scientists built certain models around it. So that, I guess, was a very big improvement.

The main benefit is the ease of use. We see a lot of engineers in our site and customers that really like the way the tools are able to work with the people. This is valuable for us. Also, how it integrates with the rest of the stacks, because we use many of the other products, and for that we find it useful.

IBM Watson Studio consistently automates across channels. When you're trying to build an end-to-end digital platform, it integrates consistently across your digital channel whether you're going through emails or shopping charts. That all is integrated into your call center. You use it mostly when you want to break into your communication channels your customer interactions. That's when it's actually really good. You don't have to bring many pools together to get your solution. You can have your emails, your leave management, hotspot, or your social media. You can have analytics built into that little eco-system that IBM Watson Studio creates.