Adobe Workfront Primary Use Case

Robert Criscione - PeerSpot reviewer
Senior Director, Global Design / Marketing Operations at Logitech

Workfront is a workflow and resource allocation tool. That means it can be applied to any situation where a company must manage workflow and resource allocation, track project health, and organise projects and programs into portfolios. So in the case of the incidents that I brought up at Logitech, we used it to guide consumer electronics' full development life cycle from managing consumer insights, industrial design, material finish, packaging, engineering, design, and graphics to bring products to market. Workfront picks that up with the creation of marketing assets, whether product photography, the whole life cycle of web production, campaign, design creation and asset creation.

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Komal Jain - PeerSpot reviewer
Product Manager at a consultancy with 10,001+ employees

I use the solution as a workflow tool. My organization was once developing a client’s website and content. We used the tool to receive creative assets, get approvals, and review the final products. The solution also acts as a repository for digital assets.

I have set up accounts and process flow for our clients based on their requirements so clients can use a set template to do their work. They can analyze their data once the projects run and decide on improving efficiency. Once the project goes live, we also provide support and maintenance on the tool.

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Nelson Soans - PeerSpot reviewer
Workfront Implementation Manager at Accenture

What we use Adobe Workfront for is to enable workloads across our marketing operations plan. It's used for different types of clients and multiple domains like Pharma and e-commerce, but mainly for improving marketing efficiency.

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Buyer's Guide
Adobe Workfront
April 2024
Learn what your peers think about Adobe Workfront. Get advice and tips from experienced pros sharing their opinions. Updated: April 2024.
768,740 professionals have used our research since 2012.
Marco Almeida - PeerSpot reviewer
E-commerce Merchandising Director at Sysco

We use the solution to manage promotional calls by interacting with multiple stakeholders. It acts as a project management tool by helping us collect and organize the numerous forms in a calendar view.

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SK
Senior Consultant at Deloitte

Workfront is a project management and resource management application. In other words, Workfront is a campaign planning tool. Workfront will help companies plan their marketing campaigns using some of the great features that Workfront offers.

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RakibulIslam - PeerSpot reviewer
Sr. Software Engineer at Wipro Limited

I worked with two different organizations using AdobeWorkfront. In the first organization, they were using it for managing their project. So for project management, they were using the product. The client I am working for right now is using the product for all their marketing workflows.

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David Angyalosi - PeerSpot reviewer
Workfront SME at _VOIS Marketing

We use Workfront for project management, which also includes internal company communications. It acts as an intermediary with the CRM system, which tracks all the emails and other communications, enabling us to foster connections among the users. 

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CL
Owner

Use cases I have supported included request queues, bug and issue support, campaign and program management, proofing, approval processes, workflow templates, agile team solutions, resource management, timesheets, DAM integration, and executive reporting dashboards. I love how the tool allows global teams to coordinate and complete work efficiently across time zones and supports process maturity and optimization. 

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BH
Data Analyst at a tech services company with 1,001-5,000 employees

The product is very effective in helping the collaboration of our team members. Implementation of projects and tasks has been streamlined since we deployed Workfront

The monitoring of task progress and giving on-time insights to our teams has been helpful.  Remote teams working on the same projects with teams in our organization can collaborate and finish projects on time. 

The user interface of this tool is flexible and easy to work with it. Documents and data of our workforce team are safely kept. Teamwork has been achieved and our company has grown.

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Buyer's Guide
Adobe Workfront
April 2024
Learn what your peers think about Adobe Workfront. Get advice and tips from experienced pros sharing their opinions. Updated: April 2024.
768,740 professionals have used our research since 2012.