What is CRM?

Customer Relationship Management (CRM) software is one of the most important aspects of a business' internal workings. When polled on the subject of what makes a CRM successful, IT Central Station members delivered the following response: The CRM should contain strong reporting tools and simple ease of use at a competitive market price. Users also mentioned that a good CRM should be configurable to update the CRM's user interface and object model without the need for coding expertise.
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