Google Analytics vs Matomo vs Optimizely comparison

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Google Logo
1,165 views|1,030 comparisons
89% willing to recommend
Matomo Logo
1,033 views|1,012 comparisons
Optimizely Logo
326 views|328 comparisons
100% willing to recommend
Executive Summary

We performed a comparison between Google Analytics, Matomo, and Optimizely based on real PeerSpot user reviews.

Find out what your peers are saying about Snowflake Computing, Google, Amplitude and others in Web Analytics.
To learn more, read our detailed Web Analytics Report (Updated: March 2024).
768,740 professionals have used our research since 2012.
Featured Review
Quotes From Members
We asked business professionals to review the solutions they use.
Here are some excerpts of what they said:
Pricing and Cost Advice
  • "The installation cost is really low and does not require a team with a super performance to run."
  • More Google Analytics Pricing and Cost Advice →

    Information Not Available
    Information Not Available
    Ranking
    2nd
    out of 32 in Web Analytics
    Views
    1,165
    Comparisons
    1,030
    Reviews
    0
    Average Words per Review
    0
    Rating
    N/A
    4th
    out of 32 in Web Analytics
    Views
    1,033
    Comparisons
    1,012
    Reviews
    0
    Average Words per Review
    0
    Rating
    N/A
    13th
    out of 32 in Web Analytics
    Views
    326
    Comparisons
    328
    Reviews
    0
    Average Words per Review
    0
    Rating
    N/A
    Buyer's Guide
    Web Analytics
    March 2024
    Find out what your peers are saying about Snowflake Computing, Google, Amplitude and others in Web Analytics. Updated: March 2024.
    768,740 professionals have used our research since 2012.
    Comparisons
    Amplitude logo
    Compared 37% of the time.
    Heap logo
    Compared 14% of the time.
    Mixpanel logo
    Compared 9% of the time.
    Piwik PRO Analytics Suite logo
    Compared 7% of the time.
    Adobe Analytics logo
    Compared 5% of the time.
    Amplitude logo
    Compared 23% of the time.
    Apptimize logo
    Compared 14% of the time.
    Heap logo
    Compared 12% of the time.
    Pendo logo
    Compared 12% of the time.
    Also Known As
    Piwik
    Learn More
    Matomo
    Video Not Available
    Optimizely
    Video Not Available
    Overview
    Enterprise-class web analytics. Google Analytics not only lets you measure sales and conversions, but also gives you fresh insights into how visitors use your site, how they arrived on your site, and how you can keep them coming back. Delivered on Google's world-class platform.
    Matomo is the only analytics platform that gives you full control over your data and more.

    Optimizely is a powerful Digital Experience Platform (DXP) designed to empower businesses in crafting, delivering, and enhancing their digital interactions across various channels. This cloud-based platform offers a wide range of features tailored to the dynamic needs of modern enterprises. With Optimizely, companies can seamlessly manage their content, enabling them to create, edit, and publish content from a unified platform. Moreover, it offers personalized experiences by tailoring content to individual users' interests and demographics. A/B testing capabilities enable businesses to experiment with different content variations and determine which ones yield the best results, while comprehensive analytics provide insights into user interactions for continuous improvement. Optimizely also aids in conducting experiments to test new ideas, ultimately enhancing digital experiences. Businesses can make data-driven decisions with ease, thanks to its robust reporting capabilities.

    Sample Customers
    Air Show Buzz, AlfaStrakhovanie, Amari, Global Tech LED, Klarna, La Tienda, Nissan Motor Company, Rasmussen College, Shoes of Prey, Twiddy
    T-Mobile, Wikimedia, Forbes, Sharp, Oxfam
    Sony, SalesForce, FICO, Trulia, ABC, Fox Interactive Media, The Guardian, CBS, Walt Disney Company, Clorox, Livestrong
    Top Industries
    REVIEWERS
    Marketing Services Firm27%
    Media Company18%
    Training & Coaching Company18%
    Cloud Provider9%
    VISITORS READING REVIEWS
    Financial Services Firm14%
    Educational Organization13%
    Computer Software Company12%
    Insurance Company6%
    VISITORS READING REVIEWS
    Computer Software Company17%
    Government10%
    Media Company7%
    Insurance Company7%
    VISITORS READING REVIEWS
    Computer Software Company15%
    Retailer11%
    Government10%
    Performing Arts8%
    Company Size
    REVIEWERS
    Small Business88%
    Midsize Enterprise6%
    Large Enterprise6%
    VISITORS READING REVIEWS
    Small Business22%
    Midsize Enterprise20%
    Large Enterprise58%
    VISITORS READING REVIEWS
    Small Business27%
    Midsize Enterprise14%
    Large Enterprise59%
    REVIEWERS
    Small Business38%
    Large Enterprise63%
    VISITORS READING REVIEWS
    Small Business25%
    Midsize Enterprise7%
    Large Enterprise68%
    Buyer's Guide
    Web Analytics
    March 2024
    Find out what your peers are saying about Snowflake Computing, Google, Amplitude and others in Web Analytics. Updated: March 2024.
    768,740 professionals have used our research since 2012.