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Google Analytics vs Mixpanel comparison

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Google Logo
Google Analytics
Read 15 Google Analytics reviews
1,125 views|985 comparisons
89% willing to recommend
Mixpanel Logo
Mixpanel
707 views|580 comparisons
Buyer's Guide
Web Analytics
May 2024
Executive Summary

We performed a comparison between Google Analytics and Mixpanel based on real PeerSpot user reviews.

Find out what your peers are saying about Snowflake Computing, Google, Amplitude and others in Web Analytics.
To learn more, read our detailed Web Analytics Report (Updated: May 2024).
Download the complete report
770,292 professionals have used our research since 2012.
Featured Review
Oscar Alberto Paez Bencomo
Provides information to help identify, understand, and make use of our visitor traffic
With Google Analytics, we obtain different metrics from all the clients that enter our web environment. The collection of these metrics helps to... Read more →
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Quotes From Members
We asked business professionals to review the solutions they use.
Here are some excerpts of what they said:
Pricing and Cost Advice
  • "The installation cost is really low and does not require a team with a super performance to run."

    • More Google Analytics Pricing and Cost Advice →

    Information Not Available
    Ranking
    2nd
    out of 32 in Web Analytics
    Views
    1,125
    Comparisons
    985
    Reviews
    0
    Average Words per Review
    0
    Rating
    N/A
    7th
    out of 32 in Web Analytics
    Views
    707
    Comparisons
    580
    Reviews
    0
    Average Words per Review
    0
    Rating
    N/A
    Buyer's Guide
    Web Analytics
    May 2024
    Download Free Report
    Find out what your peers are saying about Snowflake Computing, Google, Amplitude and others in Web Analytics. Updated: May 2024.
    DOWNLOAD NOW
    770,292 professionals have used our research since 2012.
    Comparisons
    Tealium logo
    Tealium vs. Google Analytics
    Compared 47% of the time.
    Segment logo
    Segment vs. Google Analytics
    Compared 10% of the time.
    Amplitude logo
    Amplitude vs. Google Analytics
    Compared 7% of the time.
    Matomo logo
    Matomo vs. Google Analytics
    Compared 7% of the time.
    WalkMe logo
    WalkMe vs. Google Analytics
    Compared 6% of the time.
    More Google Analytics Competitors   →
    Snowflake Analytics logo
    Snowflake Analytics vs. Mixpanel
    Compared 33% of the time.
    Matomo logo
    Matomo vs. Mixpanel
    Compared 17% of the time.
    Glassbox logo
    Glassbox vs. Mixpanel
    Compared 17% of the time.
    Pendo logo
    Pendo vs. Mixpanel
    Compared 16% of the time.
    Heap logo
    Heap vs. Mixpanel
    Compared 9% of the time.
    More Mixpanel Competitors   →
    Learn More
    Google
    Mixpanel
    Video Not Available
    Overview
    Enterprise-class web analytics. Google Analytics not only lets you measure sales and conversions, but also gives you fresh insights into how visitors use your site, how they arrived on your site, and how you can keep them coming back. Delivered on Google's world-class platform.

    Mixpanel helps companies build better products through data. With our powerful, self-serve product analytics solution, teams can easily analyze how and why people engage, convert, and retain to improve their user experience.

    Mixpanel helps companies measure what matters, make decisions fast, and build better products through data. With our powerful, self-serve product analytics solution, teams can easily analyze how and why people engage, convert, and retain—in real-time, across devices—to improve their user experience. For more information, visit: www.mixpanel.com.

    Sample Customers
    Air Show Buzz, AlfaStrakhovanie, Amari, Global Tech LED, Klarna, La Tienda, Nissan Motor Company, Rasmussen College, Shoes of Prey, Twiddy
    DocuSign, Uber, Rakuten Viber, Twitter, Skyscanner, Lemonade, Expedia, ZipRecruiter. Meet our customers: https://mixpanel.com/customers
    Top Industries
    REVIEWERS
    Marketing Services Firm27%
    Media Company18%
    Training & Coaching Company18%
    Cloud Solution Provider9%
    VISITORS READING REVIEWS
    Financial Services Firm14%
    Educational Organization13%
    Computer Software Company12%
    Insurance Company6%
    VISITORS READING REVIEWS
    Educational Organization28%
    Computer Software Company12%
    Financial Services Firm7%
    Real Estate/Law Firm7%
    Company Size
    REVIEWERS
    Small Business88%
    Midsize Enterprise6%
    Large Enterprise6%
    VISITORS READING REVIEWS
    Small Business23%
    Midsize Enterprise19%
    Large Enterprise58%
    VISITORS READING REVIEWS
    Small Business11%
    Midsize Enterprise41%
    Large Enterprise49%
    Buyer's Guide
    Web Analytics
    May 2024
    Download Free Report
    Find out what your peers are saying about Snowflake Computing, Google, Amplitude and others in Web Analytics. Updated: May 2024.
    DOWNLOAD NOW
    770,292 professionals have used our research since 2012.

    Google Analytics is ranked 2nd in Web Analytics while Mixpanel is ranked 7th in Web Analytics. Google Analytics is rated 8.4, while Mixpanel is rated 0.0. The top reviewer of Google Analytics writes "Provides information to help identify, understand, and make use of our visitor traffic". On the other hand, Google Analytics is most compared with Tealium, Segment, Amplitude, Matomo and WalkMe, whereas Mixpanel is most compared with Snowflake Analytics, Matomo, Glassbox, Pendo and Heap.

    See our list of best Web Analytics vendors.

    We monitor all Web Analytics reviews to prevent fraudulent reviews and keep review quality high. We do not post reviews by company employees or direct competitors. We validate each review for authenticity via cross-reference with LinkedIn, and personal follow-up with the reviewer when necessary.