Compare Google Analytics vs. Mixpanel

Google Analytics is ranked 1st in Web Analytics with 3 reviews while Mixpanel is ranked 6th in Web Analytics. Google Analytics is rated 9.0, while Mixpanel is rated 0. The top reviewer of Google Analytics writes "Provides information to help identify, understand, and make use of our visitor traffic". On the other hand, Google Analytics is most compared with Matomo, StatCounter and Amplitude, whereas Mixpanel is most compared with Amplitude, Matomo and Pendo.
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Google Analytics Logo
3,038 views|2,777 comparisons
Mixpanel Logo
1,081 views|982 comparisons
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Quotes From Members

We asked business professionals to review the solutions they use. Here are some excerpts of what they said:

Pricing and Cost Advice
The installation cost is really low and does not require a team with a super performance to run.

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366,090 professionals have used our research since 2012.
Ranking
1st
out of 24 in Web Analytics
Views
3,038
Comparisons
2,777
Reviews
3
Average Words per Review
293
Avg. Rating
9.0
6th
out of 24 in Web Analytics
Views
1,081
Comparisons
982
Reviews
0
Average Words per Review
0
Avg. Rating
N/A
Top Comparisons
Compared 25% of the time.
Compared 21% of the time.
Compared 13% of the time.
Compared 22% of the time.
Compared 21% of the time.
Compared 16% of the time.
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MixPanel
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Overview
Enterprise-class web analytics. Google Analytics not only lets you measure sales and conversions, but also gives you fresh insights into how visitors use your site, how they arrived on your site, and how you can keep them coming back. Delivered on Google's world-class platform.

Acquire, engage, and retain with actionable user analytics.

Understand every user's journey

Analyze each interaction across the full customer journey using internal and external data. Improve engagement and lifetime value by nudging users based on actions they've taken.

Drive loyalty with digital products

Learn which features increase conversion, engagement, and retention. Then test ways to improve and adapt based on what worked and didn’t.

Make data-driven decisions at all levels

Enable the whole team—from executive to individual contributor—to impact KPIs and measure them in real time. Now everyone can use data to be more strategic.

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Learn more about Mixpanel
Sample Customers
Air Show Buzz, AlfaStrakhovanie, Amari, Global Tech LED, Klarna, La Tienda, Nissan Motor Company, Rasmussen College, Shoes of Prey, TwiddyMiniclip, WordPress, Rosetta Stone, Demand Media, Lyft, New Relic, QuizUp, TomTom, Spotify, Autodesk, salesforce.com, Jawbone, Shutterfly
We monitor all Web Analytics reviews to prevent fraudulent reviews and keep review quality high. We do not post reviews by company employees or direct competitors. We validate each review for authenticity via cross-reference with LinkedIn, and personal follow-up with the reviewer when necessary.
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