Google Data Studio vs MicroStrategy comparison

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1,733 views|1,887 comparisons
88% willing to recommend
MicroStrategy Logo
7,327 views|4,856 comparisons
93% willing to recommend
Comparison Buyer's Guide
Executive Summary

We performed a comparison between Google Data Studio and MicroStrategy based on real PeerSpot user reviews.

Find out in this report how the two Reporting solutions compare in terms of features, pricing, service and support, easy of deployment, and ROI.
To learn more, read our detailed Google Data Studio vs. MicroStrategy Report (Updated: February 2023).
768,857 professionals have used our research since 2012.
Featured Review
Quotes From Members
We asked business professionals to review the solutions they use.
Here are some excerpts of what they said:
Pros
"The solution is free so that is a good feature.""This has improved our organization by allowing people to see their data and develop visualizations themselves.""I find it favorable regarding speed of development, ease of building, and flexibility.""The company dashboard is useful because we could share it via a link as a reminder for everyone to check it weekly. We observed the progress of our portfolio from last week to the current week, allowing us to compare revenues.""I am impressed with the tool's scheduling mechanism, refresh mechanism, and different types of charts.""The ability to integrate with a great variety of data sources.""Valuable features include advanced integrated analysis and easy implementation.""Data Studio integrates seamlessly with other Google products, and we can use it with other APIs if we like."

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"It's user-friendly, also the MTDI cube is a very good approach, as it helps you to use the pre-format instead of using the standard objects from the schema of MicroStrategy.""There's extensive logging capabilities, if something is wrong then we are able to find out why.""The ability to integrate with PPT is another plus. The platform's ability to write back data directly to the database is also good.""The scalability is great. It was one of the selling points for us on MicroStrategy.""​I have had a lot of projects where we had a lot of users, like thousands of users, and the data was in one report which could bring in six million records. MicroStrategy is doing a good job on scalability.""It has the potential to become a great evangelist for AI and other embedded analytics.""This solution is the most scalable BI platform in the world.""MicroStrategy's best feature is that it is a user-friendly tool."

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Cons
"Other tools might be worth considering if you need more advanced features or support for a larger user base.""There is a significant degree of sophistication required to compete with Tableau or Cognos.""Insisting on forums, blogs and community outreach in communications, and posting videos on an established calendar would be useful.""It's not yet a replacement for a complete BI tool.""When you physically install a product on one machine instead of the cloud, you have a better visibility, best icon quality, etc.. It's more of an issue with how we are adapting to the transition. We are still in the early moments of using this tool, and we need to go deeper to discover some improvements.""The tool should come up with data modeling layer features that are present in other products like Power BI.""There are issues with integration and I encountered limits and warnings, especially with my pivot table size.""Stability and scalability an be improved for a full ten."

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"The areas that have room for improvement in MicroStrategy are mainly related to building additional tools. Specifically, the embedding process has been a bit of a struggle.""It needs better visualizations.""I would like to see a single standalone application to control everything from the administration perspective, and also to develop new applications.""From a stability standpoint, from MicroStrategy, I would say it's fairly consistent. I would give it a "B" because there are times where we have issues that are just inexplicable. They go away and then we have no resolution. To me, that's not acceptable. There are just times where our users can't access things and we're not sure why, and that's a problem to me.""If there are some advanced visualization features - maybe I'm not aware of them - but if there were a Vitara which could work on top of MicroStrategy, it would make sense for MicroStrategy to have that within their own library. So they should add more visualizations to the library.""We're starting to open it up to more and more people to give them the ability and start looking at these things themselves, but it's not the most intuitive system, Enterprise Manager that is, so it's tough. We're trying to bridge the gap between usability and who we let in the system, because you're not going to come in and just pick it up.""Currently, the client view looks completely different depending on what you are building.""I would like to see a feature where migrations are easier. When you migrate from certain environments, it could probably be a little cleaner. Sometimes it seems to be somewhat clunky when you migrate from one environment, say a development to a test or production environment."

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Pricing and Cost Advice
  • "The tool is free."
  • "The solution is free but the Google Looker is expensive."
  • "The cost is quite affordable based on feature analysis."
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  • "They made a change in the licensing module some time ago and we can now use all the enterprise tools for free."
  • "The pricing for MicroStrategy is always on the higher side. They should seriously start thinking about their pricing and licensing strategy."
  • "While initial cost of MicroStrategy is still on the higher side, the long-term benefits brings down overall cost of ownership significantly as compared to other tools like Tableau/Cognos."
  • "The price was good. We have had great support along the way."
  • "We actually researched some of the other solutions. For options, price, and customer acceptance, this product has worked well for us.​"
  • "​They gave us a good deal.​"
  • "There have been actual direct bottomline impacts in terms of extra revenue created from the reporting solutions."
  • "They need to work on their license structure. They are not competitive against somebody like SAP BusinessObjects. We had a quote that was almost a third the price, coming from SAP BusinessObjects, and it's not a better platform. It's not cheaper. They do concurrent user licensing, while MicroStrategy does named user licensing, and that was literally the only difference. But it made a $500,000 difference. They've got to do something to make themselves more competitive. Maybe it's assessing your business users and what you really expect them to use, and maybe giving a reduced price on that. But they are already giving us a 60% discount and they were still a million or so above, over a three-year time period. That doesn't account for synergies as we get from on-site resources that are already available, but I thought that that was a big, big deficit for them."
  • More MicroStrategy Pricing and Cost Advice →

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    Comparison Review
    Anonymous User
    After a recent presentation, several attendees asked me about the applications of Visual Insights and Tableau. Many companies are investing in both tools and are trying to figure out the right tool for specific applications Tableau has found its sweet-spot as an agile discovery tool that analysts use to create and share insights. It is also the tool of choice for rapid prototyping of dashboards. Tableau is very flexible with its data import. Tableau's data blending capability is very intuitive. This capability is useful when you have data spread across several different sources that has not gone through ETL processes. This is a problem analysts deal with routinely. They are unable to wait for the data warehouse team to develop ETL processes to provide the physical models they need to build an analysis. The Tableau interface is Excel-like and has a low barrier to entry for analysts that are used to working in Excel. Building a dashboard by mashing up visualizations in a Tableau worksheet is extremely simple. Users are able to build good presentation-quality dashboards in a very short amount time. Tableau's annotations capabilities and its time and geographical intelligence are key differentiators. Tableau has overcome limitations in data sharing with the introduction of a Data Server in Tableau 7.0. The Data server allows Data sources and extracts to be shared securely and opens up interesting new possibilities. If your application can take advantage of the above… Read more →
    Questions from the Community
    Top Answer:I find it favorable regarding speed of development, ease of building, and flexibility.
    Top Answer:The potential challenge, especially when considering a larger user base, is that the expenses can significantly add up. There are issues with integration and I encountered limits and warnings… more »
    Top Answer:By integrating Data Studio into our services, we not only provide added value to our existing customers but also ensure stability in traffic and minimize the cost of sales. This strategic move allows… more »
    Top Answer:The stability of the product is good.
    Top Answer:MicroStrategy's licensing cost is higher than that of other tools in the market. My company uses the enterprise edition of the product. For beginners, there are trial accounts that are provided by the… more »
    Top Answer:For everything we do in our company, we consider MicroStrategy to be a workaround solution. For better customization in documents or dashboards, MicroStrategy can improve the features or settings… more »
    Ranking
    14th
    out of 50 in Reporting
    Views
    1,733
    Comparisons
    1,887
    Reviews
    4
    Average Words per Review
    370
    Rating
    7.5
    Views
    7,327
    Comparisons
    4,856
    Reviews
    12
    Average Words per Review
    568
    Rating
    7.5
    Comparisons
    Also Known As
    Data Studio
    Learn More
    Overview

    Google Data Studio (beta) turns your data into informative dashboards and reports that are easy to read, easy to share, and fully customizable. Dashboarding allows you to tell great data stories to support better business decisions.

    Company: Founded in 1989, MicroStrategy (Nasdaq: MSTR) is a leading worldwide provider of enterprise software platforms. With direct operations in 26 countries worldwide and approximately 2,000 employees, our mission is to provide enterprise analytics, mobility, and security platforms that are flexible, powerful, scalable and user-friendly. To learn more, visit MicroStrategy online, and follow us on Facebook and Twitter.

    Product portfoilio:

    MicroStrategy 10 Secure Enterprise™ empowers leading organizations to analyze vast amounts of data and distribute actionable business insight throughout an enterprise through two distinct offerings: MicroStrategy Analytics™ and MicroStrategy Desktop™. MicroStrategy Analytics delivers reports and dashboards, and enables users to conduct ad hoc analysis and share insights anywhere, anytime, via mobile devices or the Web. It also combines the agility and productivity of self-service visual data discovery with the security, scalability, and governance features of enterprise-grade business intelligence. MicroStrategy Desktop is a standalone, on-premise visual data discovery tool designed to enable business users to analyze and understand their data. MicroStrategy Mobile™ enables organizations to rapidly build custom business applications that deliver analytics combined with transactions, multimedia, and custom workflows to mobile devices. MicroStrategy Secure Cloud™ combines all of the enterprise analytics, mobile, and security features in MicroStrategy 10 Secure Enterprise with powerful and scalable data integration, validation, and warehousing services — all delivered in an environment where organizations can deploy transformational analytics applications in minutes.

    Usher, MicroStrategy’s breakthrough security solution, is a powerful mobile security platform designed to dematerialize traditional forms of identity verification (such as passwords, tokens, and physical badges) and replace them with a single mobile identity badge that is cryptographically linked to its owner’s smartphone and dynamically linked to an enterprise’s existing identity repositories. Usher works on standard Android and iOS smartphones, and also boasts an Apple Watch™ integration.

    Sample Customers
    Genesys, Shueisha
    Allstate Insurance, Barneys New York, Boston Children's Hospital, Buenos Aires Department of the Treasury, Campbell Soup Company, DHL, eBay, eHarmony, Facebook, Four Seasons Hotels Inc., Godiva, Hard Rock International, LinkedIn, Netflix, Pfizer, SECO (Swiss Government Unemployment Agency), Starbucks, Texas A&M University, Thomson Reuters Markets, US House of Representatives, and the US Postal Service.
    Top Industries
    VISITORS READING REVIEWS
    Computer Software Company16%
    Manufacturing Company11%
    Financial Services Firm10%
    Educational Organization7%
    REVIEWERS
    Financial Services Firm15%
    Healthcare Company13%
    Retailer11%
    Computer Software Company7%
    VISITORS READING REVIEWS
    Financial Services Firm17%
    Computer Software Company11%
    Retailer9%
    Insurance Company6%
    Company Size
    REVIEWERS
    Small Business38%
    Midsize Enterprise25%
    Large Enterprise38%
    VISITORS READING REVIEWS
    Small Business24%
    Midsize Enterprise15%
    Large Enterprise61%
    REVIEWERS
    Small Business22%
    Midsize Enterprise17%
    Large Enterprise62%
    VISITORS READING REVIEWS
    Small Business17%
    Midsize Enterprise12%
    Large Enterprise71%
    Buyer's Guide
    Google Data Studio vs. MicroStrategy
    February 2023
    Find out what your peers are saying about Google Data Studio vs. MicroStrategy and other solutions. Updated: February 2023.
    768,857 professionals have used our research since 2012.

    Google Data Studio is ranked 14th in Reporting with 8 reviews while MicroStrategy is ranked 9th in BI (Business Intelligence) Tools with 155 reviews. Google Data Studio is rated 7.6, while MicroStrategy is rated 8.2. The top reviewer of Google Data Studio writes "The cloud environment makes it easier to use large volumes of data and collaborate with coworkers". On the other hand, the top reviewer of MicroStrategy writes "A robust solution for powerful data analytics". Google Data Studio is most compared with Amazon QuickSight, Tableau, Looker, Microsoft Power BI and Zoho Analytics, whereas MicroStrategy is most compared with Microsoft Power BI, Tableau, IBM Cognos, SAP BusinessObjects Business Intelligence Platform and Qlik Sense. See our Google Data Studio vs. MicroStrategy report.

    We monitor all Reporting reviews to prevent fraudulent reviews and keep review quality high. We do not post reviews by company employees or direct competitors. We validate each review for authenticity via cross-reference with LinkedIn, and personal follow-up with the reviewer when necessary.