IBM Watson Campaign Automation vs Kahuna

IBM Watson Campaign Automation is ranked 8th in Marketing Automation with 1 review vs Kahuna which is ranked 28th in Marketing Automation with 0 reviews. The top reviewer of IBM Watson Campaign Automation writes "Valuable features include creating and using defined templates. I would like to see reporting capabilities and graphing reports". IBM Watson Campaign Automation is most compared with Oracle Marketing Cloud, Act-On Software and Salesforce Marketing Cloud. Kahuna is most compared with Appboy, Salesforce Marketing Cloud and Oracle Marketing Cloud.
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Quotes From Members Comparing IBM Watson Campaign Automation vs Kahuna

We asked business professionals to review the solutions they use. Here are some excerpts of what they said:
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Find out what your peers are saying about HubSpot, Marketo, Salesforce and others in Marketing Automation.
252,993 professionals have used our research since 2012.
Ranking
RANKING
Views
1,202
Comparisons
910
Reviews
1
Followers
233
Avg. Rating
7.0
Views
219
Comparisons
160
Reviews
0
Followers
55
Avg. Rating
N/A
Top Comparisons
Top ComparisonsSee more IBM Watson Campaign Automation competitors »
Appboy logo
Compared 4% of the time.
Jt hjyjg 400x400
Compared 3% of the time.
See more Kahuna competitors »
Also Known As
Also Known AsIBM Marketing Cloud, IBM SilverPop
Website/Video
Website/VideoIBM
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Kahuna
  • Vendor 30332 screenshot 1515261479
OverviewQuestionmark icon
OverviewIBM Watson Campaign Automation, formerly IBM Marketing Cloud, is a sophisticated and highly scalable SaaS-based cross channel digital marketing platform providing digital marketers the ability to implement and manage email, mobile, social and lead management campaign processes. It powers the delivery of exceptional experiences for customers across the entire buyer journey by leveraging customer data, providing analytical insights and automating cross-channel interactions. Digital marketers have the ability to understand and leverage real-time customer behaviors from a variety of sources to inform and promote personalized interactions. Through the solution marketers can create a single customer identity, understand channel preferences and deliver a consistent customer experience across channels. Pricing models vary based on the size and complexity of the deployment, and scales based on the number of customer records and/or volume of messages. A range of packaged editions are available to facilitate the matching of product capabilities to organizational requirements.

The modern consumer has numerous devices and rapidly changing preferences and behaviors—and modern marketers like you need to keep up. Kahuna helps you to better understand and build strong, lasting relationships with every consumer, through personalized messaging at scale across a variety of channels—email, app & browser push notifications, web & mobile in-app messaging, and SMS. The result? Your campaigns feel less like campaigns and more like conversations.

Sample Customers
Sample CustomersThe King Arthur Flour, Stonyfield, InsideOut Development, Moosejaw, Big Scary Cranium, Paper Style The Dollar Shave Club, Yelp, Overstock.com, One King's Lane, TickPick, Listia,
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Find out what your peers are saying about HubSpot, Marketo, Salesforce and others in Marketing Automation.
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252,993 professionals have used our research since 2012.
We monitor all Marketing Automation reviews to prevent fraudulent reviews and keep review quality high. We do not post reviews by company employees or direct competitors. We validate each review for authenticity via cross-reference with LinkedIn, and personal follow-up with the reviewer when necessary.

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