Compare IBM Watson Campaign Automation vs. Kahuna

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IBM Watson Campaign Automation Logo
821 views|651 comparisons
Kahuna Logo
256 views|190 comparisons
Ranking
7th
Views
821
Comparisons
651
Reviews
0
Average Words per Review
0
Avg. Rating
N/A
14th
Views
256
Comparisons
190
Reviews
0
Average Words per Review
0
Avg. Rating
N/A
Popular Comparisons
Compared 100% of the time.
Also Known As
IBM Marketing Cloud, IBM SilverPop
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IBM
Kahuna
Overview
IBM Watson Campaign Automation, formerly IBM Marketing Cloud, is a sophisticated and highly scalable SaaS-based cross channel digital marketing platform providing digital marketers the ability to implement and manage email, mobile, social and lead management campaign processes. It powers the delivery of exceptional experiences for customers across the entire buyer journey by leveraging customer data, providing analytical insights and automating cross-channel interactions. Digital marketers have the ability to understand and leverage real-time customer behaviors from a variety of sources to inform and promote personalized interactions. Through the solution marketers can create a single customer identity, understand channel preferences and deliver a consistent customer experience across channels. Pricing models vary based on the size and complexity of the deployment, and scales based on the number of customer records and/or volume of messages. A range of packaged editions are available to facilitate the matching of product capabilities to organizational requirements.

The modern consumer has numerous devices and rapidly changing preferences and behaviors—and modern marketers like you need to keep up. Kahuna helps you to better understand and build strong, lasting relationships with every consumer, through personalized messaging at scale across a variety of channels—email, app & browser push notifications, web & mobile in-app messaging, and SMS. The result? Your campaigns feel less like campaigns and more like conversations.

Offer
Learn more about IBM Watson Campaign Automation
Learn more about Kahuna
Sample Customers
The King Arthur Flour, Stonyfield, InsideOut Development, Moosejaw, Big Scary Cranium, Paper Style The Dollar Shave Club, Yelp, Overstock.com, One King's Lane, TickPick, Listia,
IBM Watson Campaign Automation is ranked 7th in Marketing Automation while Kahuna is ranked 14th in Marketing Automation. IBM Watson Campaign Automation is rated 0.0, while Kahuna is rated 0.0. On the other hand, IBM Watson Campaign Automation is most compared with Salesforce Marketing Cloud, HubSpot Marketing Hub, Marketo and Oracle Eloqua, whereas Kahuna is most compared with Oracle CRM.

See our list of best Marketing Automation vendors.

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