IBM Watson Campaign Automation vs. Kahuna

As of February 2019, IBM Watson Campaign Automation is ranked 7th in Marketing Automation with 1 review vs Kahuna which is ranked 24th in Marketing Automation. The top reviewer of IBM Watson Campaign Automation writes "Valuable features include creating and using defined templates. I would like to see reporting capabilities and graphing reports". IBM Watson Campaign Automation is most compared with Salesforce Marketing Cloud, HubSpot and Oracle Eloqua. Kahuna is most compared with Braze, Leanplum and Salesforce Marketing Cloud.
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Quotes From Members

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316,786 professionals have used our research since 2012.
Ranking
7th
Views
1,728
Comparisons
862
Reviews
1
Followers
136
Avg. Rating
7.0
24th
Views
393
Comparisons
306
Reviews
0
Followers
63
Avg. Rating
N/A
Top Comparisons
Compared 61% of the time.
Compared 21% of the time.
Compared 18% of the time.
Also Known As
IBM Marketing Cloud, IBM SilverPop
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IBM
Kahuna
Overview
IBM Watson Campaign Automation, formerly IBM Marketing Cloud, is a sophisticated and highly scalable SaaS-based cross channel digital marketing platform providing digital marketers the ability to implement and manage email, mobile, social and lead management campaign processes. It powers the delivery of exceptional experiences for customers across the entire buyer journey by leveraging customer data, providing analytical insights and automating cross-channel interactions. Digital marketers have the ability to understand and leverage real-time customer behaviors from a variety of sources to inform and promote personalized interactions. Through the solution marketers can create a single customer identity, understand channel preferences and deliver a consistent customer experience across channels. Pricing models vary based on the size and complexity of the deployment, and scales based on the number of customer records and/or volume of messages. A range of packaged editions are available to facilitate the matching of product capabilities to organizational requirements.

The modern consumer has numerous devices and rapidly changing preferences and behaviors—and modern marketers like you need to keep up. Kahuna helps you to better understand and build strong, lasting relationships with every consumer, through personalized messaging at scale across a variety of channels—email, app & browser push notifications, web & mobile in-app messaging, and SMS. The result? Your campaigns feel less like campaigns and more like conversations.

Offer
Learn more about IBM Watson Campaign Automation
Learn more about Kahuna
Sample Customers
The King Arthur Flour, Stonyfield, InsideOut Development, Moosejaw, Big Scary Cranium, Paper Style The Dollar Shave Club, Yelp, Overstock.com, One King's Lane, TickPick, Listia,
Find out what your peers are saying about HubSpot, Salesforce, Adobe and others in Marketing Automation. Updated: January 2019.
316,786 professionals have used our research since 2012.
We monitor all Marketing Automation reviews to prevent fraudulent reviews and keep review quality high. We do not post reviews by company employees or direct competitors. We validate each review for authenticity via cross-reference with LinkedIn, and personal follow-up with the reviewer when necessary.

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