IBM Watson Campaign Automation vs Salesforce Marketing Cloud

IBM Watson Campaign Automation is ranked 8th in Marketing Automation with 1 review vs Salesforce Marketing Cloud which is ranked 3rd in Marketing Automation with 3 reviews. The top reviewer of IBM Watson Campaign Automation writes "Valuable features include creating and using defined templates. I would like to see reporting capabilities and graphing reports". The top reviewer of Salesforce Marketing Cloud writes "Allows organisations to engage customers with one integrated platform to unify sales, service, and marketing". IBM Watson Campaign Automation is most compared with Oracle Marketing Cloud, Act-On Software and Salesforce Marketing Cloud. Salesforce Marketing Cloud is most compared with Act-On Software, Marketo and Adobe Campaign.
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Most Helpful Review
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Quotes From Members Comparing IBM Watson Campaign Automation vs Salesforce Marketing Cloud

We asked business professionals to review the solutions they use. Here are some excerpts of what they said:
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Find out what your peers are saying about HubSpot, Marketo, Salesforce and others in Marketing Automation.
252,993 professionals have used our research since 2012.
Ranking
RANKING
Views
1,202
Comparisons
910
Reviews
1
Followers
233
Avg. Rating
7.0
Views
3,486
Comparisons
3,030
Reviews
3
Followers
345
Avg. Rating
8.0
Top Comparisons
Top ComparisonsSee more IBM Watson Campaign Automation competitors »See more Salesforce Marketing Cloud competitors »
Also Known As
Also Known AsIBM Marketing Cloud, IBM SilverPopExactTarget
Website/Video
Website/VideoIBM
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Salesforce
  • Vendor 7926 screenshot 1515865127
OverviewQuestionmark icon
OverviewIBM Watson Campaign Automation, formerly IBM Marketing Cloud, is a sophisticated and highly scalable SaaS-based cross channel digital marketing platform providing digital marketers the ability to implement and manage email, mobile, social and lead management campaign processes. It powers the delivery of exceptional experiences for customers across the entire buyer journey by leveraging customer data, providing analytical insights and automating cross-channel interactions. Digital marketers have the ability to understand and leverage real-time customer behaviors from a variety of sources to inform and promote personalized interactions. Through the solution marketers can create a single customer identity, understand channel preferences and deliver a consistent customer experience across channels. Pricing models vary based on the size and complexity of the deployment, and scales based on the number of customer records and/or volume of messages. A range of packaged editions are available to facilitate the matching of product capabilities to organizational requirements.
Information Not Available
Sample Customers
Sample CustomersThe King Arthur Flour, Stonyfield, InsideOut Development, Moosejaw, Big Scary Cranium, Paper StyleAmerican Express, Financial Conduct Authority, KPN, Merck KGaA, Peterborough City Council, The Chapar, ADP, Financial Times, Stanley Black & Decker, SureFlap, Western Union, Philips
Marketing automation report from it central station 2018 02 10 thumbnail
Find out what your peers are saying about HubSpot, Marketo, Salesforce and others in Marketing Automation.
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252,993 professionals have used our research since 2012.
We monitor all Marketing Automation reviews to prevent fraudulent reviews and keep review quality high. We do not post reviews by company employees or direct competitors. We validate each review for authenticity via cross-reference with LinkedIn, and personal follow-up with the reviewer when necessary.

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