Compare IBM Watson Campaign Automation vs. Salesforce Marketing Cloud

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Most Helpful Review
Find out what your peers are saying about Salesforce, Adobe, Oracle and others in Marketing Automation. Updated: May 2021.
509,641 professionals have used our research since 2012.
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Pricing and Cost Advice
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"Its licensing is on an annual basis. Customers are okay with its licensing cost, and they don't find it expensive.""We did a yearly license. We negotiated and got a great deal. I don't think we would have gotten far with the regular price, but they negotiated, so it was worth that."

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Top Answer: The solution is very, very scalable.
Top Answer: The pricing is reasonable. However, it depends on the particular customer. It depends on what their needs are and how much of the product they will use, et cetera. The pricing can also vary depending… more »
Top Answer: The product can improve security. If we can get better security on the cloud, it would be ideal. With the cloud, you don't need any infrastructure or any kind of end-user person. We'd like to increase… more »
Ranking
9th
Views
512
Comparisons
411
Reviews
0
Average Words per Review
0
Rating
N/A
1st
Views
6,245
Comparisons
5,298
Reviews
3
Average Words per Review
417
Rating
8.7
Popular Comparisons
Also Known As
IBM Marketing Cloud, IBM SilverPop
ExactTarget
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Overview
IBM Watson Campaign Automation, formerly IBM Marketing Cloud, is a sophisticated and highly scalable SaaS-based cross channel digital marketing platform providing digital marketers the ability to implement and manage email, mobile, social and lead management campaign processes. It powers the delivery of exceptional experiences for customers across the entire buyer journey by leveraging customer data, providing analytical insights and automating cross-channel interactions. Digital marketers have the ability to understand and leverage real-time customer behaviors from a variety of sources to inform and promote personalized interactions. Through the solution marketers can create a single customer identity, understand channel preferences and deliver a consistent customer experience across channels. Pricing models vary based on the size and complexity of the deployment, and scales based on the number of customer records and/or volume of messages. A range of packaged editions are available to facilitate the matching of product capabilities to organizational requirements.
Salesforce Marketing Cloud includes the set of marketing tools, built on a unified platform: Journey Builder, create 1-to-1 consumer journeys across all channels and departments. Email Studio, builds personalized email campaigns with the world's #1 email marketing platform. Salesforce DMP, capture and activate data from any source on a unified platform. Salesforce Data Studio, supports marketing with data from the premium data ecosystem. Social Studio listen, publish, and engage with your consumers across social media channels. Advertising Studio Target 1-to-1 advertising using your CRM data to acquire and re-engage consumers. Mobile Studio Personalize mobile interactions including SMS, push notifications, and group messaging. Interaction Studio Visualize, track, and manage realtime consumer experiences - driving valuable engagement at the right moment, just the way your audience prefers. And Pardot Unite marketing and sales on a single platform for B2B marketing automation.
Offer
Learn more about IBM Watson Campaign Automation
Learn more about Salesforce Marketing Cloud
Sample Customers
The King Arthur Flour, Stonyfield, InsideOut Development, Moosejaw, Big Scary Cranium, Paper Style
American Express, Financial Conduct Authority, KPN, Merck KGaA, Peterborough City Council, The Chapar, ADP, Financial Times, Stanley Black & Decker, SureFlap, Western Union, Philips
Top Industries
VISITORS READING REVIEWS
Computer Software Company36%
Comms Service Provider12%
Construction Company7%
Real Estate/Law Firm5%
VISITORS READING REVIEWS
Computer Software Company44%
Comms Service Provider16%
Media Company7%
Financial Services Firm5%
Company Size
No Data Available
REVIEWERS
Small Business25%
Midsize Enterprise50%
Large Enterprise25%
Find out what your peers are saying about Salesforce, Adobe, Oracle and others in Marketing Automation. Updated: May 2021.
509,641 professionals have used our research since 2012.

IBM Watson Campaign Automation is ranked 9th in Marketing Automation while Salesforce Marketing Cloud is ranked 1st in Marketing Automation with 4 reviews. IBM Watson Campaign Automation is rated 0.0, while Salesforce Marketing Cloud is rated 8.6. On the other hand, the top reviewer of Salesforce Marketing Cloud writes "Good technical support, extremely good scalability and very stable". IBM Watson Campaign Automation is most compared with HubSpot Marketing Hub, Marketo and Oracle Eloqua, whereas Salesforce Marketing Cloud is most compared with Oracle Eloqua, Amazon Pinpoint, Adobe Campaign, SAP Marketing Cloud and Siebel Marketing Resource Management.

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We monitor all Marketing Automation reviews to prevent fraudulent reviews and keep review quality high. We do not post reviews by company employees or direct competitors. We validate each review for authenticity via cross-reference with LinkedIn, and personal follow-up with the reviewer when necessary.