IBM Watson Campaign Automation Reviews

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Real User
Marketing Administrator and Member Web Support at a financial services firm with 201-500 employees
Jul 18 2017

What is most valuable?

Valuable features include creating and using defined templates with logos, and the ease of importing lists.

What needs improvement?

I would like to see reporting capabilities and graphing reports.

What's my experience with pricing, setup cost, and licensing?

Because we have a defined (and relatively small) audience, our price has been very reasonable.

If you previously used a different solution, which one did you use and why did you switch?

We are currently planning to switch at the end of this year to a different ESP. One reason was that, with IBM's takeover of SilverPop, we did discover that customer care and our relationship/sales… more»

What other advice do I have?

Take your time implementing, get plenty of training, and have clarity in your questions during training.

Which other solutions did I evaluate?

I do not know if other products were evaluated.


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What is IBM Watson Campaign Automation?

IBM Watson Campaign Automation, formerly IBM Marketing Cloud, is a sophisticated and highly scalable SaaS-based cross channel digital marketing platform providing digital marketers the ability to implement and manage email, mobile, social and lead management campaign processes. It powers the delivery of exceptional experiences for customers across the entire buyer journey by leveraging customer data, providing analytical insights and automating cross-channel interactions. Digital marketers have the ability to understand and leverage real-time customer behaviors from a variety of sources to inform and promote personalized interactions. Through the solution marketers can create a single customer identity, understand channel preferences and deliver a consistent customer experience across channels. Pricing models vary based on the size and complexity of the deployment, and scales based on the number of customer records and/or volume of messages. A range of packaged editions are available to facilitate the matching of product capabilities to organizational requirements.
Also known as
IBM Marketing Cloud, IBM SilverPop
IBM Watson Campaign Automation customers
The King Arthur Flour, Stonyfield, InsideOut Development, Moosejaw, Big Scary Cranium, Paper Style
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