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Compare HubSpot Marketing Hub vs. IBM Watson Campaign Automation

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Featured Review
Find out what your peers are saying about Salesforce, Adobe, HubSpot and others in Marketing Automation. Updated: November 2021.
554,382 professionals have used our research since 2012.
Quotes From Members

We asked business professionals to review the solutions they use. Here are some excerpts of what they said:

Pricing and Cost Advice
"I believe an individual license costs $50 per month.""We are on an annual license for this solution. There have many different versions to meet the needs of their customers, such as professional enterprise and basic versions. They charge for the particular feature or components which are available in the license you have."

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Questions from the Community
Top Answer: The most valuable feature is probably automating the system. I can send mass emails to pretty much all my contacts or certain ones that meet the demographic requirements. I've used this one and one… more »
Top Answer: The upcoming tasks feature could be better. With HubSpot, whenever I put the contact information into Microsoft Office or Microsoft Outlook, it automatically inputs it into HubSpot. For example, it… more »
Top Answer: I use it to monitor leads and engage in sales automation processes. We use it to identify certain leads or potential clients, and we use it to maintain contact with them, post-sale.
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Ranking
3rd
Views
1,252
Comparisons
972
Reviews
5
Average Words per Review
419
Rating
8.2
11th
Views
417
Comparisons
361
Reviews
0
Average Words per Review
0
Rating
N/A
Comparisons
Also Known As
IBM Marketing Cloud, IBM SilverPop
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Overview
HubSpot is an inbound marketing platform, integrating blogging, social media monitoring and publishing, contacts, SEO, email marketing, marketing automation, and analytics in one easy to use and powerful platform. HubSpot's customers worldwide leverage the company's software and services to transform their marketing from outbound (cold calls, email spam, trade shows, TV ads, etc) to inbound lead generation, enabling them to leverage remarkable content and an integrated experience to deliver leadS. Aimed at optimizing inbound marketing by helping promote useful and original content, HubSpot also offers free marketing advice on its blog. HubSpot's inbound marketing software gives organizations the tools necessary to run successful inbound marketing campaigns. Through HubSpot, companies can monitor social media, create optimized landing pages, control SEO campaigns, monitor email marketing, and curate their blog. Integrated on a single platform, companies can automate their inbound marketing efforts to close customers. Integrates with existing HubSpot accounts or individual business needs.
IBM Watson Campaign Automation, formerly IBM Marketing Cloud, is a sophisticated and highly scalable SaaS-based cross channel digital marketing platform providing digital marketers the ability to implement and manage email, mobile, social and lead management campaign processes. It powers the delivery of exceptional experiences for customers across the entire buyer journey by leveraging customer data, providing analytical insights and automating cross-channel interactions. Digital marketers have the ability to understand and leverage real-time customer behaviors from a variety of sources to inform and promote personalized interactions. Through the solution marketers can create a single customer identity, understand channel preferences and deliver a consistent customer experience across channels. Pricing models vary based on the size and complexity of the deployment, and scales based on the number of customer records and/or volume of messages. A range of packaged editions are available to facilitate the matching of product capabilities to organizational requirements.
Offer
Learn more about HubSpot Marketing Hub
Learn more about IBM Watson Campaign Automation
Sample Customers
Emyth, CRS, ClearPivot, Stitch Live, SoldOut, Waterfall, SnapEngage, Duo
The King Arthur Flour, Stonyfield, InsideOut Development, Moosejaw, Big Scary Cranium, Paper Style
Top Industries
VISITORS READING REVIEWS
Computer Software Company33%
Comms Service Provider19%
Government6%
Manufacturing Company4%
VISITORS READING REVIEWS
Computer Software Company31%
Comms Service Provider19%
Government9%
Financial Services Firm5%
Company Size
REVIEWERS
Small Business75%
Midsize Enterprise15%
Large Enterprise10%
No Data Available
Find out what your peers are saying about Salesforce, Adobe, HubSpot and others in Marketing Automation. Updated: November 2021.
554,382 professionals have used our research since 2012.

HubSpot Marketing Hub is ranked 3rd in Marketing Automation with 5 reviews while IBM Watson Campaign Automation is ranked 11th in Marketing Automation. HubSpot Marketing Hub is rated 8.2, while IBM Watson Campaign Automation is rated 0.0. The top reviewer of HubSpot Marketing Hub writes "Reliable and user-friendly with great dashboards". On the other hand, HubSpot Marketing Hub is most compared with Salesforce Marketing Cloud, Oracle Eloqua, SAP Marketing Cloud, Marketo and Act-On Software, whereas IBM Watson Campaign Automation is most compared with Salesforce Marketing Cloud and Oracle Eloqua.

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