Compare HubSpot Marketing Hub vs. IBM Watson Campaign Automation

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Find out what your peers are saying about HubSpot Marketing Hub vs. IBM Watson Campaign Automation and other solutions. Updated: November 2020.
447,546 professionals have used our research since 2012.
Quotes From Members

We asked business professionals to review the solutions they use. Here are some excerpts of what they said:

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447,546 professionals have used our research since 2012.
Ranking
4th
Views
1,629
Comparisons
1,127
Reviews
2
Average Words per Review
100
Avg. Rating
6.0
7th
Views
796
Comparisons
636
Reviews
0
Average Words per Review
0
Avg. Rating
N/A
Popular Comparisons
Compared 4% of the time.
Compared 3% of the time.
Also Known As
IBM Marketing Cloud, IBM SilverPop
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HubSpot
IBM
Overview
HubSpot is an inbound marketing platform, integrating blogging, social media monitoring and publishing, contacts, SEO, email marketing, marketing automation, and analytics in one easy to use and powerful platform. HubSpot's customers worldwide leverage the company's software and services to transform their marketing from outbound (cold calls, email spam, trade shows, TV ads, etc) to inbound lead generation, enabling them to leverage remarkable content and an integrated experience to deliver leadS. Aimed at optimizing inbound marketing by helping promote useful and original content, HubSpot also offers free marketing advice on its blog. HubSpot's inbound marketing software gives organizations the tools necessary to run successful inbound marketing campaigns. Through HubSpot, companies can monitor social media, create optimized landing pages, control SEO campaigns, monitor email marketing, and curate their blog. Integrated on a single platform, companies can automate their inbound marketing efforts to close customers. Integrates with existing HubSpot accounts or individual business needs. IBM Watson Campaign Automation, formerly IBM Marketing Cloud, is a sophisticated and highly scalable SaaS-based cross channel digital marketing platform providing digital marketers the ability to implement and manage email, mobile, social and lead management campaign processes. It powers the delivery of exceptional experiences for customers across the entire buyer journey by leveraging customer data, providing analytical insights and automating cross-channel interactions. Digital marketers have the ability to understand and leverage real-time customer behaviors from a variety of sources to inform and promote personalized interactions. Through the solution marketers can create a single customer identity, understand channel preferences and deliver a consistent customer experience across channels. Pricing models vary based on the size and complexity of the deployment, and scales based on the number of customer records and/or volume of messages. A range of packaged editions are available to facilitate the matching of product capabilities to organizational requirements.
Offer
Learn more about HubSpot Marketing Hub
Learn more about IBM Watson Campaign Automation
Sample Customers
Emyth, CRS, ClearPivot, Stitch Live, SoldOut, Waterfall, SnapEngage, DuoThe King Arthur Flour, Stonyfield, InsideOut Development, Moosejaw, Big Scary Cranium, Paper Style
Top Industries
VISITORS READING REVIEWS
Computer Software Company44%
Comms Service Provider14%
Media Company6%
Retailer6%
No Data Available
Company Size
REVIEWERS
Small Business79%
Midsize Enterprise14%
Large Enterprise7%
No Data Available
Find out what your peers are saying about HubSpot Marketing Hub vs. IBM Watson Campaign Automation and other solutions. Updated: November 2020.
447,546 professionals have used our research since 2012.
HubSpot Marketing Hub is ranked 4th in Marketing Automation with 2 reviews while IBM Watson Campaign Automation is ranked 7th in Marketing Automation. HubSpot Marketing Hub is rated 6.0, while IBM Watson Campaign Automation is rated 0.0. The top reviewer of HubSpot Marketing Hub writes "Good form capabilities and integrates well, but the API capabilities are minimal". On the other hand, HubSpot Marketing Hub is most compared with Salesforce Marketing Cloud, SAP Marketing Cloud, Oracle Eloqua, Marketo and BlueConic, whereas IBM Watson Campaign Automation is most compared with Salesforce Marketing Cloud, Marketo and Oracle Eloqua.

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