Compared 26% of the time.
Compared 21% of the time.
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Compared 10% of the time.
Compared 59% of the time.
Compared 16% of the time.
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Compared 12% of the time.
Also Known As
|Also Known As||IBM Marketing Cloud, IBM SilverPop|
|Overview||IBM Watson Campaign Automation, formerly IBM Marketing Cloud, is a sophisticated and highly scalable SaaS-based cross channel digital marketing platform providing digital marketers the ability to implement and manage email, mobile, social and lead management campaign processes. It powers the delivery of exceptional experiences for customers across the entire buyer journey by leveraging customer data, providing analytical insights and automating cross-channel interactions. Digital marketers have the ability to understand and leverage real-time customer behaviors from a variety of sources to inform and promote personalized interactions. Through the solution marketers can create a single customer identity, understand channel preferences and deliver a consistent customer experience across channels. Pricing models vary based on the size and complexity of the deployment, and scales based on the number of customer records and/or volume of messages. A range of packaged editions are available to facilitate the matching of product capabilities to organizational requirements.|
Track and audit SEO, social and clicks to grow your email list.
Pull more visitors to your site and follow the digital breadcrumbs to learn where they interact most and how best to nurture new leads.
Learn more about IBM Watson Campaign Automation
Learn more about Salesfusion
|Sample Customers||The King Arthur Flour, Stonyfield, InsideOut Development, Moosejaw, Big Scary Cranium, Paper Style||Cleveland Cavaliers, LexJet, Highland Solutions, BaseKit, Strongwell, Qgate, Managed Maintenance, Next Connex, Interim Physicians, Realityworks, Generis, Pareto, Coverall, Leger Holidays, TRC Consultants, SilverBack Migration|