IBM Watson Campaign Automation vs Symplify comparison

IBM Watson Campaign Automation, formerly IBM Marketing Cloud, is a sophisticated and highly scalable SaaS-based cross channel digital marketing platform providing digital marketers the ability to implement and manage email, mobile, social and lead management campaign processes. It powers the delivery of exceptional experiences for customers across the entire buyer journey by leveraging customer data, providing analytical insights and automating cross-channel interactions. Digital marketers have the ability to understand and leverage real-time customer behaviors from a variety of sources to inform and promote personalized interactions. Through the solution marketers can create a single customer identity, understand channel preferences and deliver a consistent customer experience across channels. Pricing models vary based on the size and complexity of the deployment, and scales based on the number of customer records and/or volume of messages. A range of packaged editions are available to facilitate the matching of product capabilities to organizational requirements.

With customers all over the globe, Symplify is the leader in cross-channel marketing automation for marketers and crm teams. We have over twenty years of experience in the world of digital marketing. We’ve been around since before marketing automation became a buzzword and the reason we know that, is that we were the first company to automate flows for our customers. Only back then, we called it “event driven marketing”.

Since then, we’ve seen trends come and go. And we’ve made sure to always be one step ahead of our competition. Our success comes from working closely with our customers, developing features that are tuned to their needs thus ensuring that Symplify keeps delivering an agile and powerful experience for all marketers and crm teams out there.

Our why is derived from an understanding that everyday work should be simple, inspiring and empowering. Our vision is to simplify creative communication. That’s what we strive to do every day.