We asked business professionals to review the solutions they use. Here are some excerpts of what they said:
"Magento provides a strong backing, meaning it can handle the order processing, customer management, configuration, third party payment integration, and shipping matters. There is a standard, very well set up architecture already present in Magento that helps them set up their online shops with much precision. Clients can see their reports, their daily sales, their best selling products, and their best buying customers so that they can target them through mails or just follow up with them. These are the main default features which make Magento so attractive."
"As compared to platforms such as ATG or Commerce Cloud, its interface is easy to use. Magento also provides seamless administration for business users. You can also integrate an OMS to an extent. You don't need to have a dedicated OMS. You can leverage the out-of-the-box features of Magento, which is very valuable for startups. Other platforms, such as Commerce Cloud, don't have an OMS, and you have to have your own OMS solution."
"The solution's valuable features are the presentation layout and ease of use. When we have new people joining the team, it is simple for them to get involved very quickly."
"The most valuable feature in this solution I have found to be that I have the ability to find all the analytics that I need. It has very good integrations with social media platforms and other tools."
"The ecosystem includes thousands of vendors who are providing third-party add-ons."
"Shopify provides an easy to use service at the backend that includes product upload, customer service, team settings, and team customization."
"Shopify can be used without any coding knowledge."
"Magento 2 is only three to four years old, so it is an evolving technology. In certain areas on the front there were some glitches. For example, you can't do certain kinds of filters on data and you have certain speed issues on category pages due to the way it was written within Magento. Those were a few minor tweaks where we, as a community, found that to be a necessary scope of improvement. But I think they are working on it and hopefully they can solve these issues earlier than later."
"The data analysis could be improved. The data that you receive whenever you go into the backend of the platform for the analysis is very simple and basic, it could be a little more sophisticated in order to be closer to the client. The data analysis and intelligence of the platform could be better."
"The performance is a bottleneck in Magento and there is a lot of room for improvement in this regard."
"The analytics are good but there is room for improvement. There are some limitations due to new regulations causing customer data time delays."
"I am still playing around and trying to catch up with the latest version to understand all the features, but I do feel that its CMS can be much more streamlined. They provide a what-you-see-is-what-you-get editor, which many customers prefer, but based on the implementations that I have done for more than seven years, I have seen that many times, it is run by the marketing team, and they don't find it very comfortable to use. They feel uncomfortable managing and changing the content. As a business user, you need to have at least basic knowledge of HTML, which you cannot expect from all marketing teams. Some companies or organizations have that competency, but many organizations, especially in the Middle East, have a very small team, so it becomes quite difficult for them. This is a common challenge that I have seen across the platforms. Magento is better and easier than Oracle Commerce Cloud, but Shopify is much easier than Magento. A layman or my 10-year-old kid can go ahead and set up a store in Shopify in probably 45 minutes, which is not the case with Magento. Elasticsearch has really been a pain. It takes a toll on the performance. Starting with version 2.4, Magento requires Elasticsearch, which has been causing a lot of serious performance issues. We had a client in the US who was running a promo, and they lost a subsequent number of orders over one and a half hours. They were on the enterprise platform, not open-source. The team had to open a ticket with Magento. Its performance needs to be upgraded, or some kind of guidelines have to be provided for the setup. It looks like even Magento has no clue. When you go through the answers given in the online community, it seems that in spite of having the hardware configurations that they suggest, it is not performing at the optimal level. It should also have a better way to measure performance. Performance measuring has to be much easier. Many times, we see CPU utilization going up and down. We see spikes without any reason. Therefore, we need a better performance management system."
"I have many clients that want to sell their products to the wholesale market, and Shopify currently does not have that kind of feature."
"Many of our clients complain because it's costly and not an open-source."
"This solution is cheaper than some of its competitors. However, the price depends on which country you are in. In some countries, such as Greece or some Southeastern European countries, the price for the client can be expensive."
"Many implementations were open-source. We also had a couple of enterprise-level implementations, but I didn't have visibility on the licensing cost."
"The cost of implementation is cheap compared to other solutions."
"They have various plans including ones that are priced at $29 per month, $79 per month, and can go up to $300 per month."
"Depending on the client's requirements, they can choose either the basic plan or the premium plan."
Magento is an e-commerce platform that is used by businesses to create and manage their online web-based stores. The system uses the Entity Attribute Value database model as its core structure, and the various options available make Magento a flexible shopping cart system that includes all the components a business owner needs to get his or her business up and running.
Businesses looking to branch out and move into a larger selling bracket could use the Magento services well. Scalability and flexibility are key factors that contribute to the on-going use of Magento carts across the business spectrum. Other tools included in the packages are marketing tools, full customer support, technical stats such as PHP 5 and Zend framework and PA-DSS compliant systems for superior encryption, intuitive search functions, and easy to manage user interface. It also allows for multiple currencies to be accounted for and multiple stores to be managed and run simultaneously.
Magento is ranked 3rd in eCommerce Platforms with 5 reviews while Shopify is ranked 7th in eCommerce Platforms with 2 reviews. Magento is rated 7.2, while Shopify is rated 8.0. The top reviewer of Magento writes "Handles order processing, customer management, configuration, third party payment integration, and shipping matters". On the other hand, the top reviewer of Shopify writes "Enables you to set up an online store regardless of your skill set but doesn't provide database access". Magento is most compared with SAP Hybris Commerce, Salesforce Commerce Cloud, Oracle ATG, HCL Digital Commerce and Intershop, whereas Shopify is most compared with SAP Hybris Commerce, Salesforce Commerce Cloud, Oracle ATG, Oracle Commerce Cloud and NetSuite SuiteCommerce. See our Magento vs. Shopify report.
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