It is a very mature product. It has a lot of features. It can also be very easily customized in order to reach goals or features that are not available, but mainly the fact that it's a very mature platform with all major features that are normally required by the clients is most valuable.

The value of HCL is that it provides a complete solution and there's no need to develop an application using multiple technologies or different platforms. If you need an order management module, Digital Commerce has everything from order capture to order fulfillment. As a registration module, it has all the details for registration, account management of users, and even B2B modules available for generating and deploying business-to-business contracts. It has all the features required for an e-commerce platform and is one of the leading e-commerce solution providers in the market today.

The promotion engine is definitively one of the highlights. It facilitates precision marketing and dynamic segmentation (based on the shopper’s insights and behavior). Business user can set up promotion and segmentation rules simply by dragging and dropping the component icons.

All the B2C and B2B components are comprised in a single starter store template, which is great for customers with B2B2C aspirations. The template was recently enhanced with new functions that facilitate development as well as integrations with third party systems.

The most valuable feature is that it allows you to adapt it according to the customer's needs.