The key features of the product are available just in the enterprise versions. In the normal paid versions, competitive benchmarking is limited to two competitors. Team and Productivity ratings also are limited to enterprise versions. With normal accounts, you can just boost, however, for social campaigns, you need an enterprise account. The cost also depends upon the number of users and the social platforms. The company should reduce the pricing to make it easier for companies to deploy to larger social teams. It will also motivate small and medium enterprises to be their customers. 

Last I checked, you can't schedule Twitter threads where each tweet is a reply to a previous tweet.

Bulk scheduling.