We compared HootSuite and Salesforce Marketing Cloud across several parameters based on our users' reviews. After reading the collected data, you can find our conclusion below:
Features: HootSuite is praised for its scheduling capabilities, analytics, and collaboration features. Salesforce Marketing Cloud is highly regarded for its extensive range of capabilities, including CRM, automation, and seamless data source integration. Users also praised its Journey Builder feature, reporting, and dashboards.
Room for Improvement: HootSuite users say it has a cluttered interface, and some complained of slow performance. Others noted integration difficulties and a buggy mobile app. Salesforce Marketing Cloud could improve its readiness for CDP solutions and template organization. Reviewers also want more personalization options and a more user-friendly mobile app.
Service and Support: HootSuite users lauded the solution’s support for its helpful responses and comprehensive knowledge base. However, some reported occasional delays. Salesforce Marketing Cloud's customer service has faced challenges in terms of accessibility and response time.
Ease of Deployment: Users say HootSuite is simple to implement, and the deployment instructions are clear. Hootsuite support offered valuable assistance throughout the process. Salesforce Marketing Cloud's initial setup can be complex and may require additional fees or assistance.
Pricing: Users provided limited information about HootSuite's pricing. The cost of Salesforce Marketing Cloud can differ based on the product's complexity and specific needs, but the solution is typically considered to be in the medium-to-high price range.
ROI: Reviews provided no feedback on HootSuite’s ROI. Salesforce Marketing Cloud users have found it to be an effective solution in terms of return on investment.
Comparison Results: HootSuite is praised for its user-friendly interface, easy setup, and helpful customer support. Users appreciate its scheduling capabilities, analytics tools, and team collaboration features. At the same time, some users have reported occasional scheduling glitches, a complex analytics interface, and a steep learning curve for collaboration. Salesforce Marketing Cloud is highly regarded for its extensive features, CRM capabilities, and user-friendly interface. However, many users are dissatisfied with the solution’s high cost and requested more personalization options.
"The main improvement HootSuite offers is allowing my organization to run social media campaigns."
"HootSuite has an AI engine to suggest trending topics related to our business. The engine works really well and comes up with excellent suggestions for more posts."
"It has a social media presence outside of the hours people are able to devote to an organization."
"If you want to be able to communicate with your client using email, WhatsApp, and push notifications, know if the client opened the communication or not, and create and automate their journey, Marketing Cloud is very good."
"The solution is very, very scalable."
"We haven't had any issues with integration."
"It is straightforward to set up."
"I like that I can constantly add leads to Salesforce Marketing Cloud and look at accounts there. I also like that the solution lets me set up meetings."
"Salesforce allows for the integration of different data sources."
"It is easy to send emails and SMS's."
"The most valuable feature of Salesforce Marketing Cloud is the seamless conversion of lead to opportunity, in relation to orders is good. That seamless connection is beneficial and simple."
"Last I checked, you can't schedule Twitter threads where each tweet is a reply to a previous tweet."
"The company should reduce the pricing to make it easier for companies to deploy to larger social teams."
"There is a lot of room for improvement in Salesforce Marketing Cloud's dashboards and the visualization of information in each journey."
"The data extension tools are not very user-friendly."
"In a future release it would be great to have the ability to connect the data from social media and email marketing and have it in one dashboard."
"It's a very good solution, but the way the prices are structured is not always good, and I feel like that is a problem."
"Technical support is good but could be faster, maybe more knowledgeable, and more customer friendly."
"They can perhaps simplify the dashboards. In my opinion as an end-user, reports could also be simplified, but it also depends on how your company is set up. It depends on how the processes are set up within your company natively. It is linked to the way you do business. So, it varies."
"Managing large volumes of data takes too long."
"It should contain artificial intelligence, in my opinion."
HootSuite is ranked 3rd in Social CRM with 5 reviews while Salesforce Marketing Cloud is ranked 1st in Social CRM with 50 reviews. HootSuite is rated 8.8, while Salesforce Marketing Cloud is rated 8.4. The top reviewer of HootSuite writes "Good customization and social media management with helpful AI capabilities". On the other hand, the top reviewer of Salesforce Marketing Cloud writes "Easy to deploy, stable, and scalable". HootSuite is most compared with Sprinklr, Brandwatch and Sprout Social, whereas Salesforce Marketing Cloud is most compared with Marketo, Oracle Eloqua, HubSpot Marketing Hub, Amazon Pinpoint and SAP Marketing Cloud.
See our list of best Social CRM vendors and best Social Media Management Solutions vendors.
We monitor all Social CRM reviews to prevent fraudulent reviews and keep review quality high. We do not post reviews by company employees or direct competitors. We validate each review for authenticity via cross-reference with LinkedIn, and personal follow-up with the reviewer when necessary.