HootSuite has an AI engine to suggest trending topics related to our business. The engine works really well and comes up with excellent suggestions for more posts. It takes the manual research away from suggesting the topics. It also will create the complete post for you, which you can customize and tweak as per your preferences. 

It makes it easy to manage everything in one interface. Social platforms keep changing, however, with HootSuite, you can be assured of one interface to manage it all. We find these features very valuable.  

• Scheduling posts
• Making similar posts across services (Facebook and Twitter) from one place.

• Scheduling
• Multiple profile access
• Dashboard overview