Informatica comes with a predefined data model which is the way in which you enrich your products. It acts not only as master data but also as a product enrichment tool. The product provides flexibility; you can go for an undefined number of attributes that define a product. You can plug it in with any e-commerce website. That's its value to us and why we need it. 

Overall product management, flexibility, intuitiveness and governance.

New ProductBusiness user-friendly web user interface, dashboards and graphs, flexible task-based workflow, ability to use library of out-of-box data quality rules or define custom DQ business rules, channel specific exports, fully customizable BPM workflow engine for task management and notifications, enterprise scalable performance, flexible data model and hierarchy management.

The staging and hierarchical features are the most valuable.

Excel-like, so adoption is easy with users. The exporting and importing of information makes data management easier.

The most important features are the mastering of the data and the UI intuitiveness.

I find this solution to be the most efficient, immersive, and robust.

Also, they have a feature map that is flexible and robust.

Having access to PIM production, we get all the details of the supplier from here and we also get to update the information on the master catalog for urgent tasks.