PeerSpot user
Consultant at a tech consulting company with 1,001-5,000 employees
Consultant
I'm quite confident that you will be hooked in no time
Disclosure: I am a real user, and this review is based on my own experience and opinions.
PeerSpot user
it_user708477 - PeerSpot reviewer
Blog Manager at a tech company with 10,001+ employees
Vendor
Can send out newsletters without spending too much time building out the emails. The WYSIWYG editor doesn't work in the email client that IBM uses.

What is most valuable?

Seeing the click rates, i.e., what people are clicking on to gauge what the subscribers to our emails are interested in is the most valuable feature.

How has it helped my organization?

I can quickly send out newsletters without spending too much time building out the emails.

What needs improvement?

The WYSIWYG editor doesn't work in the email client that IBM uses, so I've had to completely code out the email. While this isn't a huge problem, it will take a bit of time to get the template up and running, i.e., when I want to change the template, it's a hassle as I have to recode.

For how long have I used the solution?

I have used this solution for two years.

What do I think about the stability of the solution?

There were no stability issues.

What do I think about the scalability of the solution?

There were no scalability issues.

How are customer service and technical support?

Technical support for the paid version is good, I'm not sure they have technical support for the unpaid version (which is what we're using now).

Which solution did I use previously and why did I switch?

I have always been on MailChimp for the newsletters.

How was the initial setup?

The setup was straightforward, just annoying as I have to hard code the emails each time that I send them out.

What's my experience with pricing, setup cost, and licensing?

MailChimp is a good value product, but it seems very basic. It looks like they're starting to branch out more to social ads and are not putting as much time into their email service.

What other advice do I have?

You need someone that knows how to develop emails. The drag and drop email builder isn't coded to show up properly in Outlook, Notes and the older email clients.

Disclosure: I am a real user, and this review is based on my own experience and opinions.
PeerSpot user
Buyer's Guide
MailChimp
April 2024
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PeerSpot user
Technology Adviser at a manufacturing company with 51-200 employees
Vendor
Enables Us To Manage And Monitor Multiple Series And Campaigns.

What is most valuable?

Automation. Segmenting our database allows us control over content delivery and marketing multiple product mediums at the same time.

How has it helped my organization?

Probably automation again. We have multiple campaigns such as product marketing emails, seminar series emails, and blog content with referral emails that cross over various vertical markets. MailChimp enables us to manage how the content crosses over and monitors each series or campaign while providing in-depth analytics for each vertical market. Its simple API into our CRM also allows us better client management.

What needs improvement?

Integrations with other software.

For how long have I used the solution?

Six years.

What do I think about the stability of the solution?

No issues.

What do I think about the scalability of the solution?

No issues. We have had lists from 2,000 subscribers to 50,000.

How are customer service and technical support?

Not timely, but somewhat effective when on paid plans.

Which solution did I use previously and why did I switch?

We use INInbox and SendinBlue. MailChimp is preferred.

How was the initial setup?

Very simple, just sign up and send.

What's my experience with pricing, setup cost, and licensing?

MailChimp is well priced for its level of ability. There are obviously alternatives out there but for ease of use, MailChimp is worth its price, especially since its free plan provides access to some paid features.

Which other solutions did I evaluate?

INInbox, SendinBlue.

What other advice do I have?

Thoroughly test the integration if using it with various pieces of software, and be sure to refine your lists with your custom fields from the very start, as it can get complicated further down the track when you need to use automation. If you have clients on statuses or start dates or renewal dates etc., ensure you include these fields as you will likely take advantage of this as you progress.

Disclosure: I am a real user, and this review is based on my own experience and opinions.
PeerSpot user
it_user225756 - PeerSpot reviewer
Web Development Consultant at a tech consulting company with 51-200 employees
Consultant
It has a good, fast interface, however, it is not the most intuitive.

What is most valuable?

  • Strong and well documented API
  • Good, fast interface
  • Excellent network architecture
  • Simple, but very important, reporting

How has it helped my organization?

MailChimp almost doubled our email marketing delivery and open rates.

What needs improvement?

Its admin interface, particularly for setting up a new campaign, is not the most intuitive. A bit of a learning curve is expected for new users, and even more difficult for ones who do not have a technical background.

For how long have I used the solution?

I've used it for five years.

What was my experience with deployment of the solution?

No issues encountered.

What do I think about the stability of the solution?

No issues encountered.

What do I think about the scalability of the solution?

No issues encountered.

How are customer service and technical support?

Customer Service:

Probably one of the best in the industry, even if the client is just a small business and only using their free-tier.

Technical Support:

Very good. Although when it comes to technical inquiries, they are not as swift but they still try their best.

Which solution did I use previously and why did I switch?

Previously we self-hosted the email marketing solution. The time and money it took to maintain it was not worth the effort compared to this solution.

How was the initial setup?

It was pretty straightforward. We just needed to migrate the lists, make some adjustments to follow MailChimp's unique structure, and create the template. Once that was done, we were ready to send out our first campaign.

What about the implementation team?

We did it in-house.

What's my experience with pricing, setup cost, and licensing?

There is practically no setup cost, and we only use their pay-as-you-go pricing.

Which other solutions did I evaluate?

We also looked at Campaign Monitor.

What other advice do I have?

Take your time to learn from their extension knowledge base, spend time to play around with its interface and do not hesitate to contact the support for any questions.

Disclosure: I am a real user, and this review is based on my own experience and opinions.
PeerSpot user
it_user263430 - PeerSpot reviewer
Co-founder, Web developer at a media company with 51-200 employees
Vendor
Although there's always room for improvement, we can easily build and send modern, nice looking, relevant newsletters to followers.

What is most valuable?

Honestly, everything. It's one of the services I really appreciate.

How has it helped my organization?

We managed to easily build and send modern, nice looking, relevant newsletters to hundreds of followers, analyze our projects and thinking of new and better ways to do it, because of the diversity that comes with it.

What needs improvement?

There is always room for improvement, but I realize that it's hard to name something in particular. I am amazed at how Mailchimp is designed today.

For how long have I used the solution?

I tested it four years ago, and have been using it for a year and a half.

What was my experience with deployment of the solution?

No issues encountered.

What do I think about the stability of the solution?

No issues encountered.

What do I think about the scalability of the solution?

No issues encountered.

How are customer service and technical support?

Customer Service:

10/10.

Technical Support:

10/10.

Which solution did I use previously and why did I switch?

No, I just used Mailchimp. I am very happy with it, so I am not thinking to switch to any other solution.

How was the initial setup?

Ir's straightforward, Mailchimp is beautifully systemized.

What's my experience with pricing, setup cost, and licensing?

Great prices for the amount of things that are being offered.

Which other solutions did I evaluate?

No. And it was not the case, after discovering what Mailchimp can do and how it does it.

What other advice do I have?

Just try it for a few days. You'll love it.

Disclosure: I am a real user, and this review is based on my own experience and opinions.
PeerSpot user
it_user217740 - PeerSpot reviewer
Digital Designer at a consultancy with 51-200 employees
Consultant
The template building drag n' drop interface is easy to use, but has restrictions.

I think the product is a good tool for small businesses and/or organizations running simple campaigns with small - moderate sized subscriber lists. The customer service and technical support is decent about addressing issues, but they are hard to get to when you really need them the first time. Contact information is buried among layers of self-help advice, which is annoying when you already know that you have an issue that is beyond your ability to pinpoint. 

The template building drag n' drop interface is easy to use, but has restrictions. I wouldn't recommend it for people who have very specific designs for their email campaigns. Overall, it's a good affordable option for those with flexible designs and a desire for a simple visual editor.

Disclosure: I am a real user, and this review is based on my own experience and opinions.
PeerSpot user
it_user205161 - PeerSpot reviewer
Client Services at a marketing services firm with 51-200 employees
Vendor
A/B testing could be streamlined although the drag and drop email creation is helpful.

Valuable Features

  • List management (compliance)
  • Drag and drop email creation
  • Chat support

Improvements to My Organization

There was no email marketing at our company before MailChimp, so this product allowed us to begin email marketing which is less costly and less resource intensive.

Room for Improvement

A/B testing on design could be streamlined.

Use of Solution

Since 2009, so six years.

Deployment Issues

No issues encountered.

Stability Issues

No issues encountered.

Scalability Issues

No issues encountered.

Customer Service and Technical Support

Customer Service:

10/10.

Technical Support:

10/10 - I LOVE the chat support.

Initial Setup

It's straightforward.

Implementation Team

I did it myself.

Pricing, Setup Cost and Licensing

We have the $79 per month plan – very affordable!!

Other Solutions Considered

Constant Contact is the only one I remember discussing.

Other Advice

Take advantage of their knowledge base and educate yourself on the fundamentals of email marketing.

Disclosure: I am a real user, and this review is based on my own experience and opinions.
PeerSpot user
it_user217797 - PeerSpot reviewer
Owner with 51-200 employees
Vendor
It was quite straightforward to setup but the training manuals need work.

What is most valuable?

  • Bulk emailing
  • Reporting

How has it helped my organization?

We do more outbound marketing as this method makes it so much easier to do.

What needs improvement?

The training materials need work. Also, the on-line info is only useful if you already know what you are doing which generally isn't the case with a new product.

For how long have I used the solution?

I've used it for eight months.

What was my experience with deployment of the solution?

No issues encountered.

What do I think about the stability of the solution?

No issues encountered.

What do I think about the scalability of the solution?

No issues encountered.

How are customer service and technical support?

Customer Service:

Very good.

Technical Support:

Very good.

Which solution did I use previously and why did I switch?

There was nothing in use previously.

How was the initial setup?

It was quite straightforward as it has easy to follow instructions.

What about the implementation team?

It was implemented in-house.

What's my experience with pricing, setup cost, and licensing?

No cost to set it up.

Which other solutions did I evaluate?

No other options were looked at.

What other advice do I have?

  • Use it
  • I have produced twp training manuals for beginners which I've used with my clients
Disclosure: I am a real user, and this review is based on my own experience and opinions.
PeerSpot user
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Download our free MailChimp Report and get advice and tips from experienced pros sharing their opinions.
Updated: April 2024
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Download our free MailChimp Report and get advice and tips from experienced pros sharing their opinions.