Shopify provides you with limited options when it comes to customization. In general, there is a limit to customization in the solution. If you consider an enterprise-level application with a lot of customization, Shopify can be problematic to use. Shopify needs to provide more options when it comes to its customization capabilities.

There are some areas where improvements could be made. Currently, the platform only supports three product variants, and having the option for more variants would be beneficial. Additionally, we have to rely on external plugins for reviews and ratings, which could be more convenient if they were built-in.

In terms of improvement, I would like to see Shopify become more cost-effective, especially when it comes to its applications, which can be expensive compared to free plugins available for WordPress. Additionally, it could benefit from improving its user-friendliness for non-coders, perhaps by offering easier template-building options.

The formatting within the user interface has its limitations. Navigating those without coding knowledge (which is the type of user the tool is designed for) can be frustrating for some.

I would like to see a new feature that supports the sale of wholesale goods. I have many clients that want to sell their products to the wholesale market, and Shopify currently does not have that kind of feature. In order to support this, we have to do custom coding.

The response time by technical support is sometimes delayed and is an area that can be improved. Sometimes we get a full response in a day or two, whereas, at other times, it takes five days.

The order processing and saving of the changes for the product should have automatic functioning. At the moment, I have to go to the front-end and back-end and operate all the functions manually.

They don't provide database access. Instead, we need to rely on the apps and most of the apps are paid apps and on a subscription basis for roughly $10 dollars per month. Customization takes a lot of time so database access would make things a lot easier; that way, we wouldn't have to rely on apps.

Many of our clients complain because Shopify is costly and not an open-source. If you want to switch from Shopify to another platform, it's of no use; you can't use any of the assets from Shopify. You'll have to build a new website from scratch.

It would be great if they provided a way in which to expand or transition from Shopify to another solution, like Facebook E-Commerce, but this is not the case. I don't think that would be ideal for them, but it would be great for the customer.

I would like to see a feature that allows us to access all of the platforms in Shopify, like Facebook and Instagram messages, so we can easily reply to connect to our customers. This would be a big help to us.

The pricing plan is in need of improvement.

Apps can quickly add up as you add extra features to your store.