JEFFREY NICHOLSON (Boston, MA) is the Vice President of CRM Product Marketing for Pegasystems, where he leads the company’s CRM market vision and strategy. A recognized customer engagement thought leader, Jeff works closely with industry analysts and has been a frequent presenter at CRM industry events across the globe on subjects including consumer engagement strategy, predictive analytics, digital marketing and customer journey best practice. His viewpoints and opinions have been featured in publications and outlets including AdAge, Chief Marketer, CMO.com, CustomerThink, Forbes, MediaPost and The Economist.