Domo vs IBM Cognos vs Tableau comparison

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Read 35 Domo reviews
6,495 views|4,890 comparisons
86% willing to recommend
IBM Logo
7,258 views|4,224 comparisons
91% willing to recommend
Tableau Logo
17,550 views|14,973 comparisons
89% willing to recommend
Comparison Buyer's Guide
Executive Summary

We performed a comparison between Domo, IBM Cognos, and Tableau based on real PeerSpot user reviews.

Find out what your peers are saying about Microsoft, Tableau, Oracle and others in Reporting.
To learn more, read our detailed Reporting Report (Updated: April 2024).
768,740 professionals have used our research since 2012.
Featured Review
Quotes From Members
We asked business professionals to review the solutions they use.
Here are some excerpts of what they said:
Pros
"This solution allows us to change our performance metrics and tracks our goals in real-time.""With ETL transformations in SQL lists, you often write a lot of queries. You have to build a bunch of code for the data. With Domo, one of the pieces we have is Magic ETL. In Magic ETL, you don't need to write code. You don't need to be a specialist in SQL or any database query language.""In Workbench 5, they have come up with a very useful feature called Upsert. When you're pushing data into the data set, if the data is already available it will update the data, and if that the data is not there it will insert it. That is a beneficial feature that they introduced in the latest version.""The fact that you can add any data source is valuable. The entire data handling suite they have, all the apps, etc., is pretty amazing. One of the key things, not being a techie or a data-warehouse guy, is that you can connect data sources, and do all kinds of pretty amazing things.""In general, Domo is very powerful and very easy to use, relatively speaking.""The best thing is that the data storage is pretty much free. I can store as much data as I want, from different sources.""The dashboard is the most valuable feature and allows for customization to create and share reports.""The data certification feature, where the admin user can put a certified stamp on a data source so that other users can know that that is the correct and accurate data flow or data source to use, is a good feature."

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"The product is a very good reporting tool and is very flexible. It allows for the users to get a scheduled report.""The solution's initial setup process is easy.""In terms of stability, I think that Cognos is more stable than Tableau and Power Bi because of its framework manager concept that allows us to import metadata and store it in the framework manager.""The correlation analysis is excellent. It's one of the best that I have used to date.""Cognos is the best application with dashboards,batch reporting, jobs, events and ad-hoc reporting for business users.""We use IBM Cognos for enterprise analytics and reporting.""When it comes to decision-making, the product is very useful and used in many departments since a lot of people prefer the reports to be generated by IBM Cognos.""The solution's most valuable feature is its ease of use, which makes it easily compatible with other tools."

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"I believe one of the most valuable features of the solution is trend analysis.""The Web Editing capabilities allow us to grant end users enough capabilities for them to do self-serve discovery without the added cost of needing to get everyone desktop licenses.""Gradual scalability from simple to complex situations""I have found many of the self-service features valuable.""It’s good for quick visualization and being able to quickly consume unstructured data to play around with.""When compared with Power BI, Tableau is much easier.""The dashboards are amazing, with different report types and stunning visuals. Most importantly, Tableau's AI with machine learning automatically predicts features and reports based on historical data. These are the three most valuable features for me.""Its performance is pretty good, and the development time is very low."

More Tableau Pros →

Cons
"They could use more charts. They have had a very limited number of charts we can use. I believe, now, there are somewhere around 30 of them, but they could definitely use some more options.""It is expensive.""Domo or any other BI tool has room for improvement, in particular, in the calculations. User-guided material isn't available for calculations. The tool, though user-friendly, could also be more customizable, especially when you're building a dashboard. Data integration could also be improved in Domo because even if the tool connects to multiple data sources, some hiccups still arise and need to be addressed.""I would like to publish a dashboard for the employees so that they can also see the performance of our organization. But that is not a feature in Domo, although it's something that Zoho provided.""The ETL way of storing is not up to mark. You have to rely on the naming convention that you're using in Domo because there are no folder systems where you can collate all your workflows and put them into separate folders. A folder system should be there so you can easily identify how you are working. Once you want to make some changes to your ETL, then you can see the whole lineage, identifying what is there and not there.""I would like to see better data intake.""It is expensive.""In terms of the analytics, there is quite a limited set of options when using Domo. Whereas with Tableau we can perform heavy statistical computations, Domo doesn't have that capability. Domo is quite limited on that side."

More Domo Cons →

"The data uploads that we do, such as Excel files, have a lot of restrictions. If we can make it a bit more user-friendly, allowing us to have more flexibility it would be a great help.""There are some problems with how Cognos handles huge data sets and when connecting with multiple sources and searching the data.""There are a lot of limitations with the out-of-the-box tool.""The solution's support could be better.""Need improvement towards Visualization.""Cognos charts are not as fast as those of the other tools, even with DQM (dynamic query mode).""Compared to Tableau and PowerBI, the IBM interface is easier to use. However, the drag-and-drop functionality isn't as straightforward. Formatting is also more challenging in the cloud than in other applications, like Power BI. Also, if you encounter an issue, it takes more time to resolve it on the formatting side.""Data modeling needs to be improved. We use the ETL process, and when we get errors, we then need to identify which structural change is required. The error messaging should be better. They should be descriptive rather than semantic."

More IBM Cognos Cons →

"Lacks customization in some areas.""There are more than a powerful tool in the market, such as Microsoft BI.""Tableau support could be improved.""The integration with other program languages, like Python, needs to be better.""The data preparation could integrate better with Tableau.""I have noticed that Tableau is not very compatible with ClickHouse. There's no direct connection to ClickHouse; you have to set up an ODBC connection.""When I've done presentations in the past, I've had issues with uploading the cartography.""I think Tableau could be improved with cheaper or more flexible licensing, though this is a generic improvement and applies for any product. It would be better if they had more flexible payment and licensing plans so that they could suit small- and mid-sized organizations."

More Tableau Cons →

Pricing and Cost Advice
  • "I believe that the investment in Domo was worthwhile because it allowed for the organization to jump in quickly, with little training. There are different plans available based on the requirements."
  • "They've built an "app economy." Some of them are really expensive, so they're not for startups and smaller companies. They're more like enterprise tools. We couldn't afford some of them, because they were so crazy expensive. But if I was working for a bank, insurance company, or some bigger corporation then, for sure, you could justify those prices... It was silly expensive back then and it probably still is, or even more expensive."
  • "We are making money from Domo, and all our clients are happy with the information that they receive from it."
  • "It is on the pricier end."
  • "Domo is slightly costly but it's much cheaper than some."
  • "I'm not sure about pricing, but I believe Domo is quite costly. Prior to joining this organization, I had a Domo license with my former employer and I think that license was around $500 to $600 annually. That was for a single license. I think it varies, depending on the organization that is acquiring Domo."
  • "For about 100 users our cost is $95,800."
  • "Because it's software as a service, it's more expensive on the face of it. But there are a lot of variables. I don't have to pay for servers or for infrastructure. I don't have to pay labor for my IT organization to set up or maintain the environment. I don't have to pay for them to upgrade the software, and test it, etc., because when it rolls out, it is transparent and seamless for us. But, because of that, it costs more, I imagine, than Sisense, or Yellowfin, or Power BI. A lot of those make it sound like they're inexpensive, but when you add in all the hidden costs and all of the overhead, it's probably comparable."
  • More Domo Pricing and Cost Advice →

  • "There is need to assess the purchase license accordingly so as to avoid audit penalties."
  • "The pricing and licensing policies are comparatively cheaper than other products in the market ."
  • "IBM Cognos offers competitive pricing similar to other BI vendors in the market."
  • "Pricing should be improved."
  • "The pricing of this product is meant for medium to large-scale enterprises."
  • "It is my understanding that the cost is very low. It's not very expensive."
  • "Cognos is super expensive compared to Tableau ($70/month) and Power BI ($20/month) — I think Cognos is roughly $200 a month."
  • "It is quite pricy. I think Microsoft BI is cheaper. Tableau might also be cheaper, but it also depends on the usage. If you have very many users, Cognos can be a problem. It could be cheaper than Tableau but not for so many users. If you have a few thousand users, Tableau, which is generally quite expensive, can be cheaper than Cognos."
  • More IBM Cognos Pricing and Cost Advice →

  • "For big business, Tableau could be expensive as having a lot of Tableau server users (entering with a browser to reports) could be a bit expensive."
  • "Best advice on pricing is to anticipate the desire for more licenses once the results of this product are acknowledged in other parts of your company."
  • "Paying for users you never setup or buying expensive desktop licenses for users who can solve their users with web editing on the server are the two biggest expenses."
  • "Buy 50 at a time. Project your use base every three months, and project your requirements forward."
  • "Tableau can be costly (but this can be indefinable, such as user experience vs. cheaper etc.)"
  • "I wish there was more of a subscription model with the pricing when it comes to Tableau, so you can get all the latest version upgrades/features if you pay monthly/annually."
  • "The cost is high."
  • "Deployment of dashboards to viewers and unit supervisors can be prohibitively expensive."
  • More Tableau Pricing and Cost Advice →

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    Comparison Review
    Anonymous User
    Questions from the Community
    Top Answer:All our client SLAs and daily and weekly dashboards are tracked on Domo.
    Top Answer:Domo can be crazy expensive.  They have a lot of capabilities but depending on the pricing model you have, either they… more »
    Top Answer:If Domo had a Copilot feature, you could interact with the graphs and talk to the graphs and tables.
    Top Answer:It depends on the Data architecture and the complexity of your requirement Some great tools in the market are Qlik… more »
    Top Answer:We use the account statement report. When you use an account in HSBC, you receive various types of accounts, such as the… more »
    Top Answer:Compared to Tableau and PowerBI, the IBM interface is easier to use. However, the drag-and-drop functionality isn't as… more »
    Top Answer:Both tools have their positives and negatives. First, I should mention that I am relatively new to Tableau. I have been… more »
    Top Answer:Tableau is easy to set up and maintain. In about a day it is possible for the entire platform to be deployed for use… more »
    Top Answer:The platform's most important feature is predictive analysis.
    Ranking
    6th
    out of 50 in Reporting
    Views
    6,495
    Comparisons
    4,890
    Reviews
    9
    Average Words per Review
    694
    Rating
    7.9
    4th
    out of 50 in Reporting
    Views
    7,258
    Comparisons
    4,224
    Reviews
    10
    Average Words per Review
    396
    Rating
    8.2
    2nd
    out of 50 in Reporting
    Views
    17,550
    Comparisons
    14,973
    Reviews
    14
    Average Words per Review
    534
    Rating
    8.5
    Comparisons
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    Compared 32% of the time.
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    Compared 1% of the time.
    Microsoft Power BI logo
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    Compared 10% of the time.
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    Compared 5% of the time.
    Databricks logo
    Compared 4% of the time.
    Oracle OBIEE logo
    Compared 2% of the time.
    Also Known As
    corda
    Cognos, Cognos Analytics, IBM Cognos Analytics
    Tableau Desktop, Tableau Server, Tableau Online
    Learn More
    Overview

    Domo is a cloud-based, mobile-first BI platform that helps companies drive more value from their data by helping organizations better integrate, interpret and use data to drive timely decision making and action across the business. The Domo platform enhances existing data warehouse and BI tools and allows users to build custom apps, automate data pipelines, and make data science accessible for anyone through automated insights that can be shared with internal or external stakeholders.

    Find more information on The Business Cloud Here.

    IBM Cognos Business Intelligence provides a wide range of tools to help you analyze your organization's data. IBM Cognos BI allows businesses to monitor events and metrics, create and view business reports, and analyze data to help them make effective business decisions.

    IBM Cognos applies techniques to describe, summarize, and compare data, and draw conclusions. This allows users to see trends and discover anomalies or variances that may not be evident by simply reading data. Data sources that contain information from different areas of a business can be stored in separate packages. Users can see only information that they have been granted access to, based on their group or role.

    IBM Cognos BI consolidates the following business intelligence functions into a single web-based solution:

    • IBM Cognos Insight: Create personal and managed workspaces for data analysis. Using these interactive workspaces, you can share insight results with managers. Cognos Insight supports write-back, and you can also use these workspaces to capture and integrate management goals, commitments, and forecasts.

    • IBM Cognos Workspace: With IBM Cognos Workspace, you can create rich, interactive workspaces using IBM Cognos content as well as data from external sources. You can view and open your favorite workspaces and reports, edit content in your workspaces, and share your workspaces via email.

    • IBM Cognos Analytics: IBM Cognos Analytics utilizes built-in AI and intuitive searches which helps users to quickly create the visualizations and a wide range of reports. Cognos Analytics provides cognitive and managed self-service, enabling you to gain insights from controlled and trusted data.

    • IBM Cognos Report Studio and IBM Cognos Query Studio: Easily create structured and query reports. IBM Cognos allows users to create application and report templates. In addition, report authors can reuse report objects to apply filters, fields, and styles to reports. Users can set the language of the user interface and report content according to the user's native language.

    • IBM Cognos Event Studio: Receive notifications of events that occur within your organization in real time. Event Studio enables the creation of agents that detect the occurrence of business events, failures, or anomalies, based on the change of specific events or data conditions. Notification can be sent via email, publication in the portal, or by triggering reports.

    • IBM Cognos Connection: This is the Web portal for IBM Cognos BI and is the central area for accessing all the IBM Cognos functions. In the web portal, users can schedule and distribute reports, create tasks, administer the server and the access permissions, and more.

    Reviews from Real Users

    IBM Cognos stands out among its competitors for a number of reasons. Two major ones are its powerful analysis tool and its reporting capabilities.

    Prasad B., a senior software engineer at a financial services firm, notes, “The product is a very good reporting tool and is very flexible. It allows for the users to get a scheduled report. We can receive automated reports as well. They are easy to schedule on a weekly or monthly basis. It is very fast. I mean in means of report output, it's very fast compared to the actual clients involved.”

    Tableau is a tool for data visualization and business intelligence that allows businesses to report insights through easy-to-use, customizable visualizations and dashboards. Tableau makes it exceedingly simple for its customers to organize, manage, visualize, and comprehend data. It enables users to dig deep into the data so that they can see patterns and gain meaningful insights. 

    Make data-driven decisions with confidence thanks to Tableau’s assistance in providing faster answers to queries, solving harder problems more easily, and offering new insights more frequently. Tableau integrates directly to hundreds of data sources, both in the cloud and on premises, making it simpler to begin research. People of various skill levels can quickly find actionable information using Tableau’s natural language queries, interactive dashboards, and drag-and-drop capabilities. By quickly creating strong calculations, adding trend lines to examine statistical summaries, or clustering data to identify relationships, users can ask more in-depth inquiries.

    Tableau has many valuable key features:

    • Tableau dashboards provide a complete view of your data through visualizations, visual objects, text, and more.
    • Tableau provides convenient, real-time options to collaborate with other users and instantly share data in the form of visualizations, sheets, and dashboards. 
    • Tableau ensures connectivity to both live data sources and data extraction from external data sources as in-memory data. This gives users the flexibility to use data from more than one source without any restrictions. 
    • Tableau gives many data source option, ranging from spreadsheets, big data, on-premise files, relational databases, non-relational databases, data warehouses, and big data, to on-cloud data. 
    • Tableau has a lot of pre-installed information on maps, such as cities, postal codes, and administrative boundaries. 
    • Tableau has a foolproof security system based on authentication and permission systems for data connections and user access. Tableau also gives you the freedom to integrate with other security protocols.

    Tableau stands out among its competitors for a number of reasons. Some of these include its fast data access, easy creation of visualizations, and its stability. PeerSpot users take note of the advantages of these features in their reviews:

    Romil S., Deputy General Manager of IT at Nayara Energy, notes, "Its visualizations are good, and its features make the development process a little less time-consuming. It has an in-memory extract feature that allows us to extract data and keep it on the server, and then our users can use it quickly.

    Ariful M., Consulting Practice Partner of Data, Analytics & AI at FH, writes, “Tableau is very flexible and easy to learn. It has drag-and-drop function analytics, and its design is very good.

    Sample Customers
    Capco, SABMiller, Stance, eBay, Sage North America, Goodwill Industries of Central Indiana, Telus, The Cliffs, OGIO International Inc., and many more!
    More than 23,000 leading organizations across multiple industries use Cognos. Some examples of Cognos customers include BMW Financial Services, Quinte Health Care, Troy Corporation, Michigan State University, and GKN Land System.
    Accenture, Adobe, Amazon.com, Bank of America, Charles Schwab Corp, Citigroup, Coca-Cola Company, Cornell University, Dell, Deloitte, Duke University, eBay, Exxon Mobil, Fannie Mae, Ferrari, French Red Cross, Goldman Sachs, Google, Government of Canada, HP, Intel, Johns Hopkins Hospital, Macy's, Merck, The New York Times, PayPal, Pfizer, US Army, US Air Force, Skype, and Walmart.
    Top Industries
    REVIEWERS
    Financial Services Firm12%
    Computer Software Company12%
    Retailer12%
    Energy/Utilities Company8%
    VISITORS READING REVIEWS
    Computer Software Company12%
    Manufacturing Company10%
    Financial Services Firm7%
    Retailer7%
    REVIEWERS
    Financial Services Firm14%
    Computer Software Company11%
    Healthcare Company8%
    Insurance Company8%
    VISITORS READING REVIEWS
    Educational Organization58%
    Financial Services Firm7%
    Computer Software Company5%
    Government5%
    REVIEWERS
    Financial Services Firm12%
    Computer Software Company12%
    University7%
    Healthcare Company7%
    VISITORS READING REVIEWS
    Educational Organization35%
    Financial Services Firm11%
    Computer Software Company8%
    Manufacturing Company6%
    Company Size
    REVIEWERS
    Small Business36%
    Midsize Enterprise25%
    Large Enterprise39%
    VISITORS READING REVIEWS
    Small Business28%
    Midsize Enterprise15%
    Large Enterprise57%
    REVIEWERS
    Small Business23%
    Midsize Enterprise15%
    Large Enterprise61%
    VISITORS READING REVIEWS
    Small Business8%
    Midsize Enterprise61%
    Large Enterprise31%
    REVIEWERS
    Small Business32%
    Midsize Enterprise18%
    Large Enterprise50%
    VISITORS READING REVIEWS
    Small Business14%
    Midsize Enterprise39%
    Large Enterprise47%
    Buyer's Guide
    Reporting
    April 2024
    Find out what your peers are saying about Microsoft, Tableau, Oracle and others in Reporting. Updated: April 2024.
    768,740 professionals have used our research since 2012.