Dell XtremIO vs Pure Storage FlashBlade comparison

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Comparison Buyer's Guide
Executive Summary

We performed a comparison between Dell XtremIO and Pure Storage FlashBlade based on real PeerSpot user reviews.

Find out in this report how the two All-Flash Storage solutions compare in terms of features, pricing, service and support, easy of deployment, and ROI.
To learn more, read our detailed Dell XtremIO vs. Pure Storage FlashBlade Report (Updated: March 2024).
768,740 professionals have used our research since 2012.
Featured Review
Quotes From Members
We asked business professionals to review the solutions they use.
Here are some excerpts of what they said:
Pros
"It helps to simplify storage because it has an easy front-end to access everything.""It worked flawlessly.""The initial setup was straightforward in the way that it was a database vacuum storage.""The most valuable feature is how it simplifies the management of the SAN.""It helps to simplify storage. For most of our customers, when they move to Pure Storage, storage becomes an afterthought.""I like its speed. It has all the features that I need.""It does efficient work of storing data while still delivering the performance that you would normally expect from a higher priced solution.""The most valuable feature is its speed."

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"Deduplication and cloning capability""Thin storage allocation""Very good IOPS performance""Linear performance – The XtremIO wasn’t the fastest in all tests against other all flash arrays, but even with a massive workload, the response time and user experience were absolutely predictable with no sharp drop-offs.""Xtrem10's features are more simple to implement. The integration and interface are also good.""The feature I like most about Dell Xtremio is its hardware quality compared to other vendors. It's clear they're continuously improving their research and development.""It is great for applications like Microsoft Exchange, ERP, SQL and VDI; basically saved the VDI buy-in from users, as now performance was seamless in comparison to a physical PC.""Speed and reliability:"

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"The solution provides many controllers.""We can capacity plan at a greater level than we used to.""We have integrated it with VMware. The integration process is pretty good. Especially with VMware, it helps with the capacity of it.""The tool's most valuable features are data warehousing, speedy recovery, and analytics. Its latest release is cost-effective.""The snapshots, replication, and the ability to have immutable blades are the most valuable features. You're putting data snapshots out in those blades, and they cannot be touched. Its performance is great.""It's very easy-to-use.""The initial setup is pretty quick.""What I like best about Pure Storage FlashBlade is its object storage functionality, plus it has fast underlying hardware. Pure Storage FlashBlade is also very stable. I find its stability one of its valuable features."

More Pure Storage FlashBlade Pros →

Cons
"Having something native in the Pure Storage ecosystem would make it integrated and in one single company, and we wouldn't have to work with multiple organizations.""The GUI is simplistic and basic. I feel like it's explanatory, but not enough, it needs a little more to it.""As long as they always improve on IOPS speed, that's all we're really looking for. The faster the storage can be the more we can do speed of application and speed of use.""In some cases, we get into very in-depth conversations around movement of specific data and, what's more, chunk sizes. The documentation lacked any description or information on that.""Automation could be simplified.""The initial setup of the product is complex.""FlashArray's capacity for forecasting should be improved because it needs to be a bit more current. I think it's bundled with the deduplication and other compression factors. We need more user interfaces for forecasting in this software and more interfaces need to be integrated with this array management tool.""We would like to see better troubleshooting aspects. It helps us if we can find out where the problem is. Right now, it's difficult. Sometimes it's difficult to pinpoint the issue. If they had more visibility and more troubleshooting feature built into the tool that would really help."

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"Management and reporting need improvement.""In the next release, the solution could have better integration and if we can host assets on the cloud, such as NetApp has the NetApp volumes, which we can host on the cloud directly called NetApp CVO (cloud volume ONTAP). Dell EMC should come up with something purely on the cloud rather than manage services.""The product could be improved by reducing the pricing and having better organization in their technical support team.""In some cases where we don’t need the flexibility of the virtualization layer, we could free up resources on the VPLEX by using the storage replication.""The solution needs to be simplified. When you integrate your storage with other systems, could use a little bit of automation.""They can improve the product by providing an HTML5-based interface instead of the Java GUI based application.""The physical architecture could use some higher levels of redundancy.""I believe having more replication options comparatively to VMAX (other than RecoverPoint) would be great."

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"It would be beneficial if the layer could support the S3 protocol and be container ready in the next release.""The speed could be improved.""The feature that we're waiting on is better integration with the cell services.""I would also like to see better support for CIFS workloads.""It usually comes down to just what you hit and the value you're getting when you spend the money and license the products. I would always go, "If you want to make things better, lower your price and make your licensing simpler." There's always an opportunity around that.""It's on the expensive side, as expected for a niche product.""I would like to have Snapshots and Snapmail in the next release. People who came from a NetApp background, especially expect these features.""I have not seen ROI."

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Pricing and Cost Advice
  • "We feel that the pricing is fair and the licensing process was easy for both."
  • "There is always room for negotiation."
  • "The price was slightly higher than others, but competitive, if you consider all the other features that you get from it."
  • "It is a more expensive solution, but it is worth it. You are getting what you paid for."
  • "For pricing, you have to take into account their performance on deduplication and compression in a $/GB comparison."
  • "We have seen a reduction in total cost of ownership (TCO)."
  • "It is a cheaper solution."
  • "Pure Storage is all-flash, so this sometimes tends to make it a bit more expensive in the beginning."
  • More Pure Storage FlashArray Pricing and Cost Advice →

  • "Pricing and licensing are in line with other products from other manufacturers. You get what you pay for."
  • "This is the best flash array on the market for high-end workloads, so expect to pay for that. But the support subscription cost is fixed for seven years, which made it easier for us to plan on the maintenance costs."
  • "It's not cheap, but it absolutely gets the job done. I don't have any real comment regarding licensing specifically."
  • "It is great when a product can deliver high-end performance capabilities while offering a very competitive price point."
  • "XtremIO is pretty straightforward about pricing. However, you need to look at your data so you can estimate, with the advice of DEL EMC, what data reduction ratio you will reach. In our case, a 3:1 reduction ration gave us a positive case compared to other storage arrays."
  • "Don’t buy this array. You’re paying for loads of magic beans, since it’s mediocre at best for a platform in a rapidly growing field. Look instead at Pure Storage or something with variable block deduplication. You’ll end up spending less and getting a better product with actual support."
  • "It is costly but worth it."
  • "With some workloads that benefit from compression and deduplication, costs are actually better than some tier 2 subsystems (while latency remains <1ms)."
  • More Dell XtremIO Pricing and Cost Advice →

  • "We used a reseller for the purchase."
  • "Our customers have seen a reduction in TCO."
  • "I have seen ROI. It has allowed me to increase the density of my VMs without having to purchase anything additional."
  • "Our licensing is renewed annually."
  • "Support is a separate line item. Support is a different cost, but whatever your support is now, that's what you're going to pay forever. If your support's $100 today, six years from now it's $100. It doesn't fluctuate unless you upgrade it, or change it, etc."
  • "The price is a little high."
  • "In my opinion, we have paid the right price for the product. I don't think that it is too much or too little."
  • "The price of this solution could be made more affordable."
  • More Pure Storage FlashBlade Pricing and Cost Advice →

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    Comparison Review
    Anonymous User
    Leading up to EMC World 2015, IT Central Station asked how I would compare EMC XtremIO and HP 3PAR. Until recently, the flash storage conversation in my organization and many others has centered on XtremIO and Pure Storage, the leaders of the all-flash array (AFA) space. To that end, I've written a few posts already. In 2015, though, the HP giant began to rouse and challenge the mainstream status quo with its 3PAR offering. Quantifying 3PAR's platform is different from XtremIO and Pure, though, as it can seem amorphous given the many ways it can be quoted. Are you asking for all flash? 3PAR will give you that and lay claim to the best-of-breed title. Oh, but you want some mass storage akin to archival or virtual tape, too? 3PAR changes jerseys and shouts, "I'm it!" Is it, though? Let's put 3PAR against XtremIO and see how they measure up! Define the Conversation  The hard part about these comparisons and competitive analyses is that we aren't talking about products of the same species or specialization. I struggle to put it properly, but consider it this way. In pre-AFA days (the age of traditional spinners like NetApp FAS3040, EMC CLARiiON or VNX, and even last-gen 3PAR), the contest was like pitting a Toyota Camry against a Nissan Altima. They did most of the same things with minor strengths, weaknesses, and preferences. Talking about XtremIO versus 3PAR 74xx is more of a discussion about construction-grade, heavy-duty cranes versus massive earth movers. They are in the… Read more →
    Questions from the Community
    Top Answer:Both are great platforms, but if you are considering all flash solutions, I would recommend you to consider Pure… more »
    Top Answer:We consume less physical storage because of the solution’s deduplication and compression.
    Top Answer:We have customers who use a three-year or five-year license. We also have customers who use Evergreen.
    Top Answer:The feature I like most about Dell Xtremio is its hardware quality compared to other vendors. It's clear they're… more »
    Top Answer:The license for XtremIO is in the box, so you don't have to buy anything.
    Top Answer:Dell XtremIO needs to provide better performance to keep up with new products.
    Top Answer:The tool's most valuable features are data warehousing, speedy recovery, and analytics. Its latest release is… more »
    Top Answer:Pure Storage FlashBlade should improve on more cloud integration.
    Comparisons
    Also Known As
    Dell EMC XtremIO Flash, Dell EMC XtremIO X2, XtremIO, XtremIO X2
    Learn More
    Overview

    Pure Storage FlashArray is the world’s first enterprise-class storage array that runs exclusively on the nonvolatile memory express (NVMe) protocol for memory access and storage. It represents a totally state-of-the-art type of storage technology. It offers users shared accelerated storage that delivers cutting-edge features in the realms of performance, simplicity, and consolidation. Pure Storage is fresh and modern today and will be for the next decade. Without forklift upgrades or planned downtime, Pure Storage takes the work out of storage ownership and delivers unprecedented customer satisfaction.

    Pure Storage FlashArray is built with simplicity and reliability in mind. The solution can be implemented and optimized in hours, as opposed to other similar solutions that can take days. It has no moving parts, which removes areas where it could potentially be vulnerable to suffering errors. It is highly stable and gives users the ability to manage system shutdowns in a way that  prevents data loss.

    Benefits of Pure Storage FlashArray

    Some of the benefits of using Pure Storage FlashArray include:

    • A much higher level of speed than similar pieces of technology. Pure Storage FlashArray maximizes the speed at which data can be transferred while at the same time minimizing system latencies that might slow the transfer down. Additionally, it offers users quick memory read and data access speeds.

    • A higher bang for your buck in terms of the storage capabilities you get for the money you pay. They are smaller in size than more standard storage technologies, but they offer flash memory, which enables users to store larger amounts of data than the current standard.

    Reviews from Real Users

    Pure Storage FlashArray is a highly effective piece of storage technology which stands out among its competitors for a number of reasons. Two major ones are its overall robustness and the value that it offers by way of its reliability and ease of use. It provides users with many valuable features that allow them to maximize what they can do with this solution. Pure Storage FlashArray’s reliability and ease of use make it a highly valuable solution. 

    PeerSpot user Prabakaran K., a technical consultant at Injazat Data Systems, notes the robustness of this solution when he writes, "FlashArray has many valuable features. It's very user-friendly and it has high availability, so there is comparatively less downtime. During maintenance, there is no shutdown procedure, so you can directly power off the Array and manage the shutdown process without any data loss, which is a unique feature. Managing replication and data migration is also very easy."

    PeerSpot user Jason D., a cloud solutions architect at a tech services company, notes three features that make this solution valuable when he writes, "We've had different types of storage, and three things of this solution are valuable. The first one is its outstanding performance. The second one is its stability. In the about three years that we've had it, we've had component failures, but we never had a service interruption or any data loss. The third one, which is really critical, is that it is super easy to use in terms of provisioning, storage, and managing the arrays. I'm able to maintain a multi-site environment with a couple of dozen arrays with a single mid-level storage admin."

    Bring all-flash, scale-out storage to your enterprise applications with EMC XtremIO. Purpose-built for flash, XtremIO storage arrays are amazingly fast. Delivering high IOPS at less than 1 millisecond latency is just the start. EMC XtremIO helps you harness the power of flash storage by building in innovations like content-based data placement and dual-stage metadata.

    FlashBlade is the industry’s most advanced scale-out storage for unstructured data, powered by a modern, massively parallel architecture to consolidate complex data silos (like backup appliances and data lakes) and accelerate tomorrow’s discoveries and insights.

    Sample Customers
    Nielsen, Lamar Advertising, LinkedIn, Betfair, UT-Dallas
    Raiffeisen Bank Bulgaria, Wentworth-Douglas Hospital
    ServiceNow, Mercedes-AMG Petronas Motorsport, Dominos, Man AHL
    Top Industries
    REVIEWERS
    Financial Services Firm19%
    Healthcare Company12%
    Manufacturing Company10%
    Computer Software Company8%
    VISITORS READING REVIEWS
    Educational Organization31%
    Computer Software Company12%
    Manufacturing Company8%
    Financial Services Firm8%
    REVIEWERS
    Financial Services Firm29%
    Healthcare Company14%
    Insurance Company11%
    Manufacturing Company11%
    VISITORS READING REVIEWS
    Financial Services Firm16%
    Computer Software Company15%
    Manufacturing Company10%
    Government6%
    REVIEWERS
    Financial Services Firm18%
    Manufacturing Company18%
    University12%
    Energy/Utilities Company12%
    VISITORS READING REVIEWS
    Educational Organization36%
    Computer Software Company9%
    Manufacturing Company8%
    Financial Services Firm8%
    Company Size
    REVIEWERS
    Small Business27%
    Midsize Enterprise16%
    Large Enterprise57%
    VISITORS READING REVIEWS
    Small Business18%
    Midsize Enterprise40%
    Large Enterprise42%
    REVIEWERS
    Small Business27%
    Midsize Enterprise17%
    Large Enterprise56%
    VISITORS READING REVIEWS
    Small Business22%
    Midsize Enterprise10%
    Large Enterprise68%
    REVIEWERS
    Small Business29%
    Midsize Enterprise23%
    Large Enterprise49%
    VISITORS READING REVIEWS
    Small Business14%
    Midsize Enterprise41%
    Large Enterprise45%
    Buyer's Guide
    Dell XtremIO vs. Pure Storage FlashBlade
    March 2024
    Find out what your peers are saying about Dell XtremIO vs. Pure Storage FlashBlade and other solutions. Updated: March 2024.
    768,740 professionals have used our research since 2012.

    Dell XtremIO is ranked 25th in All-Flash Storage with 48 reviews while Pure Storage FlashBlade is ranked 16th in All-Flash Storage with 31 reviews. Dell XtremIO is rated 7.6, while Pure Storage FlashBlade is rated 8.8. The top reviewer of Dell XtremIO writes "Suitable for high IOPS and helps get backup in ten minutes ". On the other hand, the top reviewer of Pure Storage FlashBlade writes "A high-performing and scalable solution that improves data performance for S3 workloads". Dell XtremIO is most compared with Dell PowerStore, Dell PowerMax NVMe, Dell Unity XT, NetApp AFF and INFINIDAT InfiniBox, whereas Pure Storage FlashBlade is most compared with Dell PowerScale (Isilon), VAST Data, MinIO, Red Hat Ceph Storage and Dell ECS. See our Dell XtremIO vs. Pure Storage FlashBlade report.

    See our list of best All-Flash Storage vendors.

    We monitor all All-Flash Storage reviews to prevent fraudulent reviews and keep review quality high. We do not post reviews by company employees or direct competitors. We validate each review for authenticity via cross-reference with LinkedIn, and personal follow-up with the reviewer when necessary.