Hitachi Virtual Storage Platform vs Pure Storage FlashBlade comparison

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Comparison Buyer's Guide
Executive Summary

We performed a comparison between Hitachi Virtual Storage Platform and Pure Storage FlashBlade based on real PeerSpot user reviews.

Find out in this report how the two All-Flash Storage solutions compare in terms of features, pricing, service and support, easy of deployment, and ROI.
To learn more, read our detailed Hitachi Virtual Storage Platform vs. Pure Storage FlashBlade Report (Updated: March 2024).
768,857 professionals have used our research since 2012.
Featured Review
Quotes From Members
We asked business professionals to review the solutions they use.
Here are some excerpts of what they said:
Pros
"Lone segmentation is simpler and more agile. It's improved the velocity in overall provisioning from project to operation.""The first set up we had was really straight forward and simple.""It helps to simplify storage. For most of our customers, when they move to Pure Storage, storage becomes an afterthought.""We find the ease of usability and setup valuable.""As soon as we introduced our first Pure Storage FlashArray, the first benefit was at least twice the performance increase. Our production databases simply ran twice as fast with no other change.""Their technical support is excellent. It's the best out of any of the vendors we work with.""The most valuable feature of the Pure Storage Flash Array is the blazing fast monitoring.""The scalability is good."

More Pure Storage FlashArray Pros →

"The most valuable features are external storage virtualization and the 100 percent data guaranteed availability.""The high performance of flash storage is especially valuable to us.""The solution is very user-friendly in terms of maintenance and configuration. It's also possible to connect the solution to other storage management solutions.""This is one of the most reliable and dependable products on the market.""The Hitachi VSP has significantly improved data storage scalability by addressing various issues. Through their research and development efforts, they've incorporated customer feedback regarding deployment speed and performance requirements.""It is robust. It doesn't need too much troubleshooting. It is a good device.""We have many different types of replication, such as remote and drop local replication. All these features and licenses are already available. These are basic features available in the current model. Additionally, the performance has been good in our experience.""This is one of the most stable, high-end solutions in this area."

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"Pure Storage FlashBlade is user-friendly. It's replication feature is great because it has active replication and active DR. That's the beauty of the product. It's a perfect solution for block storage.""The initial setup is pretty easy and simple.""We have integrated it with VMware. The integration process is pretty good. Especially with VMware, it helps with the capacity of it.""It uses the same platform for connectivity so integration is seamless.""The product is scalable and easy to expand.""The snapshots, replication, and the ability to have immutable blades are the most valuable features. You're putting data snapshots out in those blades, and they cannot be touched. Its performance is great.""The ease of deployment and management has helped us simplify our storage. We also do not have to worry about capacity management as much. A lot of these things are native to Pure Storage.""The most valuable features include the ease of implementation, ease of use and the speed that you can do backup and recovery on."

More Pure Storage FlashBlade Pros →

Cons
"It is not possible to create a cluster on top of multiple arrays.""FlashArray's capacity for forecasting should be improved because it needs to be a bit more current. I think it's bundled with the deduplication and other compression factors. We need more user interfaces for forecasting in this software and more interfaces need to be integrated with this array management tool.""The number of Filesystems is limited, which it is not on the EMC VNX.""The product should improve its response time. I have also encountered issues with its configuration.""We did have one hiccup with the integration of vCenter. When we were installing Pure Storage, we were using vCenter 6.7, which defaults to the HTML5 Web Client. The current plugin for Pure Storage doesn't show up in that client at all. You have to go and use the legacy FlexFlash client to see the Pure Storage plugin in vCenter.""We do have an issue with the vCenter integration. Pure Storage says it has a lot of free space, but vCenter says its completely full. This is because their dedupes are saved as space, but Vcenter still detects the disk as completely full. So, we do have an issue with that.""Its price needs improvement. Its price is almost double than any other flash storage solution.""They are doing some stuff with containers and an object search. These could be improved, because containers is one of the main topics that we are talking with our customers about."

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"It seemed like every time we turned around it was a statement of work and we'd have to pay for something that our previous vendors would not have billed us for.""In the next version I would like to see additional features like artificial intelligence and an increase in the amount of data it can store.""The user interface should be made simpler because it is difficult to manage.""The embedded management for installation feature has neither simplified nor complicated the management process, therefore, there is room for improvement.""In terms of what could be improved, it could use a better, faster web console and other consoles. It is so boring waiting, waiting and waiting for it to refresh.""The solution is priced higher than its competitors.""They should look at the cost because there are other vendors who offer the same cost with more features.""Hitachi should launch some small machines in Brazil. The smallest machine here in Brazil is VSP 350, which can be quite big for some of the customers. In China, Hitachi has small models of this equipment, but those models are not available in our region. Its pricing is a big issue for us. We are resellers, and we face some competition from other vendors. Hitachi doesn't always have a good position in terms of the price. Its user interface is also not as good as some of the other competitors, and it can be improved."

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"The technical support needs to improve. When we open a case, it is auto assigned to a support tech person. Nine out of ten times, we get an email right back saying that person is off until tomorrow. I cannot handle that. They just did this over the weekend to us, too. I had to call our rep and have them do something about it.""The feature that we're waiting on is better integration with the cell services.""I have not seen ROI.""I would like to see more VM-Aware features in the next release of this solution.""I would like to see more deduplication.""It usually comes down to just what you hit and the value you're getting when you spend the money and license the products. I would always go, "If you want to make things better, lower your price and make your licensing simpler." There's always an opportunity around that.""Pure Storage FlashBlade should improve on more cloud integration.""It would be beneficial if the layer could support the S3 protocol and be container ready in the next release."

More Pure Storage FlashBlade Cons →

Pricing and Cost Advice
  • "We feel that the pricing is fair and the licensing process was easy for both."
  • "There is always room for negotiation."
  • "The price was slightly higher than others, but competitive, if you consider all the other features that you get from it."
  • "It is a more expensive solution, but it is worth it. You are getting what you paid for."
  • "For pricing, you have to take into account their performance on deduplication and compression in a $/GB comparison."
  • "We have seen a reduction in total cost of ownership (TCO)."
  • "It is a cheaper solution."
  • "Pure Storage is all-flash, so this sometimes tends to make it a bit more expensive in the beginning."
  • More Pure Storage FlashArray Pricing and Cost Advice →

  • "The pricing we get is very competitive when compared to other vendors. Hitachi is working on their licensing model and it is improving but can be irksome when many different items are not bundled or enterprise size."
  • "Our main issue with the Hitachi G-Series is what we consider to be an archaic software licensing scheme and high maintenance costs."
  • "It is a little expensive."
  • "I would like to see better pricing and more discounts."
  • "Pricing could be better, because the cost is very high."
  • "This solution is cheaper than Dell EMC VMAX. When you are looking for a high-end solution, price matters, but availability and stability are more important than the price."
  • "This is an expensive solution."
  • "When you are looking for high-end solutions such as this, price is less important than stability and availability."
  • More Hitachi Virtual Storage Platform Pricing and Cost Advice →

  • "We used a reseller for the purchase."
  • "Our customers have seen a reduction in TCO."
  • "I have seen ROI. It has allowed me to increase the density of my VMs without having to purchase anything additional."
  • "Our licensing is renewed annually."
  • "Support is a separate line item. Support is a different cost, but whatever your support is now, that's what you're going to pay forever. If your support's $100 today, six years from now it's $100. It doesn't fluctuate unless you upgrade it, or change it, etc."
  • "The price is a little high."
  • "In my opinion, we have paid the right price for the product. I don't think that it is too much or too little."
  • "The price of this solution could be made more affordable."
  • More Pure Storage FlashBlade Pricing and Cost Advice →

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    Questions from the Community
    Top Answer:Both are great platforms, but if you are considering all flash solutions, I would recommend you to consider Pure… more »
    Top Answer:We consume less physical storage because of the solution’s deduplication and compression.
    Top Answer:We have customers who use a three-year or five-year license. We also have customers who use Evergreen.
    Top Answer:The deduplication is useful for us because we don't have that much money for our lab infrastructure. Deduplication means… more »
    Top Answer:One problem is that there are too many management tools for the F Series and for all the other Hitachi storage systems… more »
    Top Answer:We're only using the F Series in our lab for hosting lab infrastructure for all our colleagues. We needed fast storage.
    Top Answer:The tool's most valuable features are data warehousing, speedy recovery, and analytics. Its latest release is… more »
    Top Answer:Pure Storage FlashBlade should improve on more cloud integration.
    Comparisons
    Also Known As
    Hitachi Virtual Storage Platform F Series, Hitachi Virtual Storage Platform 5000 Series, Hitachi Virtual Storage Platform E Series, Hitachi Virtual Storage Platform N Series, Hitachi Virtual Storage Platform G Series
    Learn More
    Overview

    Pure Storage FlashArray is the world’s first enterprise-class storage array that runs exclusively on the nonvolatile memory express (NVMe) protocol for memory access and storage. It represents a totally state-of-the-art type of storage technology. It offers users shared accelerated storage that delivers cutting-edge features in the realms of performance, simplicity, and consolidation. Pure Storage is fresh and modern today and will be for the next decade. Without forklift upgrades or planned downtime, Pure Storage takes the work out of storage ownership and delivers unprecedented customer satisfaction.

    Pure Storage FlashArray is built with simplicity and reliability in mind. The solution can be implemented and optimized in hours, as opposed to other similar solutions that can take days. It has no moving parts, which removes areas where it could potentially be vulnerable to suffering errors. It is highly stable and gives users the ability to manage system shutdowns in a way that  prevents data loss.

    Benefits of Pure Storage FlashArray

    Some of the benefits of using Pure Storage FlashArray include:

    • A much higher level of speed than similar pieces of technology. Pure Storage FlashArray maximizes the speed at which data can be transferred while at the same time minimizing system latencies that might slow the transfer down. Additionally, it offers users quick memory read and data access speeds.

    • A higher bang for your buck in terms of the storage capabilities you get for the money you pay. They are smaller in size than more standard storage technologies, but they offer flash memory, which enables users to store larger amounts of data than the current standard.

    Reviews from Real Users

    Pure Storage FlashArray is a highly effective piece of storage technology which stands out among its competitors for a number of reasons. Two major ones are its overall robustness and the value that it offers by way of its reliability and ease of use. It provides users with many valuable features that allow them to maximize what they can do with this solution. Pure Storage FlashArray’s reliability and ease of use make it a highly valuable solution. 

    PeerSpot user Prabakaran K., a technical consultant at Injazat Data Systems, notes the robustness of this solution when he writes, "FlashArray has many valuable features. It's very user-friendly and it has high availability, so there is comparatively less downtime. During maintenance, there is no shutdown procedure, so you can directly power off the Array and manage the shutdown process without any data loss, which is a unique feature. Managing replication and data migration is also very easy."

    PeerSpot user Jason D., a cloud solutions architect at a tech services company, notes three features that make this solution valuable when he writes, "We've had different types of storage, and three things of this solution are valuable. The first one is its outstanding performance. The second one is its stability. In the about three years that we've had it, we've had component failures, but we never had a service interruption or any data loss. The third one, which is really critical, is that it is super easy to use in terms of provisioning, storage, and managing the arrays. I'm able to maintain a multi-site environment with a couple of dozen arrays with a single mid-level storage admin."

    RETHINK YOUR DEFINITION OF SPEED AND PERFORMANCE

    With adaptive, guaranteed data reduction and a 100% data-availability guarantee, Hitachi Virtual Storage Platform F series helps you tackle complicated business challenges. Hitachi Data Systems (HDS) VSP F series delivers up to 4.8M IOPS with sub-millisecond response times.
    Featuring legendary Hitachi reliability, VSP F series arrays are backed by the industries only 100% availability guarantee. For these reasons, 80% of the Fortune 500 choose Hitachi all-flash arrays to accelerate the performance of mission-critical applications like Oracle, SAP, Virtualization, Microsoft apps etc. With over 350 patents in flash technology, Hitachi’s innovative mix of flash hardware and software accelerates ROI with enterprise-class reliability and performance.

    FlashBlade is the industry’s most advanced scale-out storage for unstructured data, powered by a modern, massively parallel architecture to consolidate complex data silos (like backup appliances and data lakes) and accelerate tomorrow’s discoveries and insights.

    Sample Customers
    Nielsen, Lamar Advertising, LinkedIn, Betfair, UT-Dallas
    Turkcell, Owens Corning, Region Nord, Net Credit Financial Group (NFC Group), Russian Railways
    ServiceNow, Mercedes-AMG Petronas Motorsport, Dominos, Man AHL
    Top Industries
    REVIEWERS
    Financial Services Firm19%
    Healthcare Company12%
    Manufacturing Company10%
    Computer Software Company8%
    VISITORS READING REVIEWS
    Educational Organization31%
    Computer Software Company12%
    Manufacturing Company8%
    Financial Services Firm8%
    REVIEWERS
    Comms Service Provider21%
    Financial Services Firm21%
    Government14%
    Computer Software Company11%
    VISITORS READING REVIEWS
    Computer Software Company20%
    Financial Services Firm14%
    Manufacturing Company8%
    Government7%
    REVIEWERS
    Financial Services Firm18%
    Manufacturing Company18%
    University12%
    Energy/Utilities Company12%
    VISITORS READING REVIEWS
    Educational Organization36%
    Computer Software Company9%
    Manufacturing Company8%
    Financial Services Firm8%
    Company Size
    REVIEWERS
    Small Business27%
    Midsize Enterprise16%
    Large Enterprise57%
    VISITORS READING REVIEWS
    Small Business18%
    Midsize Enterprise40%
    Large Enterprise42%
    REVIEWERS
    Small Business33%
    Midsize Enterprise24%
    Large Enterprise43%
    VISITORS READING REVIEWS
    Small Business25%
    Midsize Enterprise18%
    Large Enterprise57%
    REVIEWERS
    Small Business29%
    Midsize Enterprise23%
    Large Enterprise49%
    VISITORS READING REVIEWS
    Small Business14%
    Midsize Enterprise41%
    Large Enterprise45%
    Buyer's Guide
    Hitachi Virtual Storage Platform vs. Pure Storage FlashBlade
    March 2024
    Find out what your peers are saying about Hitachi Virtual Storage Platform vs. Pure Storage FlashBlade and other solutions. Updated: March 2024.
    768,857 professionals have used our research since 2012.

    Hitachi Virtual Storage Platform is ranked 10th in All-Flash Storage with 48 reviews while Pure Storage FlashBlade is ranked 16th in All-Flash Storage with 31 reviews. Hitachi Virtual Storage Platform is rated 8.4, while Pure Storage FlashBlade is rated 8.8. The top reviewer of Hitachi Virtual Storage Platform writes "It's a high-performing solution with strong architecture". On the other hand, the top reviewer of Pure Storage FlashBlade writes "A high-performing and scalable solution that improves data performance for S3 workloads". Hitachi Virtual Storage Platform is most compared with IBM FlashSystem, Dell PowerStore, NetApp AFF, Dell Unity XT and NetApp FAS Series, whereas Pure Storage FlashBlade is most compared with Dell PowerScale (Isilon), VAST Data, MinIO, Red Hat Ceph Storage and Dell ECS. See our Hitachi Virtual Storage Platform vs. Pure Storage FlashBlade report.

    See our list of best All-Flash Storage vendors.

    We monitor all All-Flash Storage reviews to prevent fraudulent reviews and keep review quality high. We do not post reviews by company employees or direct competitors. We validate each review for authenticity via cross-reference with LinkedIn, and personal follow-up with the reviewer when necessary.