IBM Watson Campaign Automation vs. Iterable

IBM Watson Campaign Automation is ranked 7th in Marketing Automation with 1 review vs Iterable which is ranked 20th in Marketing Automation. The top reviewer of IBM Watson Campaign Automation writes "Valuable features include creating and using defined templates. I would like to see reporting capabilities and graphing reports". IBM Watson Campaign Automation is most compared with Salesforce Marketing Cloud, HubSpot and Oracle Eloqua. Iterable is most compared with .
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Quotes From Members

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310,271 professionals have used our research since 2012.
Ranking
7th
Views
1,660
Comparisons
834
Reviews
1
Followers
124
Avg. Rating
7.0
20th
Views
386
Comparisons
99
Reviews
0
Followers
90
Avg. Rating
N/A
Top Comparisons
Also Known As
IBM Marketing Cloud, IBM SilverPop
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IBM
Iterable
Overview
IBM Watson Campaign Automation, formerly IBM Marketing Cloud, is a sophisticated and highly scalable SaaS-based cross channel digital marketing platform providing digital marketers the ability to implement and manage email, mobile, social and lead management campaign processes. It powers the delivery of exceptional experiences for customers across the entire buyer journey by leveraging customer data, providing analytical insights and automating cross-channel interactions. Digital marketers have the ability to understand and leverage real-time customer behaviors from a variety of sources to inform and promote personalized interactions. Through the solution marketers can create a single customer identity, understand channel preferences and deliver a consistent customer experience across channels. Pricing models vary based on the size and complexity of the deployment, and scales based on the number of customer records and/or volume of messages. A range of packaged editions are available to facilitate the matching of product capabilities to organizational requirements.Iterable is a consumer growth marketing and user engagement platform. With Iterable, B2C marketers send the right message, to the right device, at the right time. Iterable provides powerful segmentation, fully customizable templates, sophisticated workflows (with no coding), a/b testing and more. Iterable seamlessly supports email, mobile push notifications and SMS.
Offer
Learn more about IBM Watson Campaign Automation
Learn more about Iterable
Sample Customers
The King Arthur Flour, Stonyfield, InsideOut Development, Moosejaw, Big Scary Cranium, Paper StyleBetterDoctor Bisnow Decorist Dot&Bo IMGE Rocksbox Yelp
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We monitor all Marketing Automation reviews to prevent fraudulent reviews and keep review quality high. We do not post reviews by company employees or direct competitors. We validate each review for authenticity via cross-reference with LinkedIn, and personal follow-up with the reviewer when necessary.

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