IBM Watson Campaign Automation vs Iterable

IBM Watson Campaign Automation is ranked 8th in Marketing Automation with 1 review vs Iterable which is ranked 17th in Marketing Automation with 0 reviews. The top reviewer of IBM Watson Campaign Automation writes "Valuable features include creating and using defined templates. I would like to see reporting capabilities and graphing reports". IBM Watson Campaign Automation is most compared with Oracle Marketing Cloud, Act-On Software and Salesforce Marketing Cloud. Iterable is most compared with Marketo, HubSpot and SmarterHQ.
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Quotes From Members Comparing IBM Watson Campaign Automation vs Iterable

We asked business professionals to review the solutions they use. Here are some excerpts of what they said:
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Ranking
RANKING
Views
1,202
Comparisons
910
Reviews
1
Followers
233
Avg. Rating
7.0
Views
391
Comparisons
296
Reviews
0
Followers
207
Avg. Rating
N/A
Top Comparisons
Top ComparisonsSee more IBM Watson Campaign Automation competitors »
Marketo logo
Compared 5% of the time.
Hubspot
Compared 5% of the time.
Smarterhq logo
Compared 5% of the time.
See more Iterable competitors »
Also Known As
Also Known AsIBM Marketing Cloud, IBM SilverPop
Website/Video
Website/VideoIBM
  • Vendor 7400 screenshot 1514653938
Iterable
  • Vendor 29666 screenshot 1514074372
OverviewQuestionmark icon
OverviewIBM Watson Campaign Automation, formerly IBM Marketing Cloud, is a sophisticated and highly scalable SaaS-based cross channel digital marketing platform providing digital marketers the ability to implement and manage email, mobile, social and lead management campaign processes. It powers the delivery of exceptional experiences for customers across the entire buyer journey by leveraging customer data, providing analytical insights and automating cross-channel interactions. Digital marketers have the ability to understand and leverage real-time customer behaviors from a variety of sources to inform and promote personalized interactions. Through the solution marketers can create a single customer identity, understand channel preferences and deliver a consistent customer experience across channels. Pricing models vary based on the size and complexity of the deployment, and scales based on the number of customer records and/or volume of messages. A range of packaged editions are available to facilitate the matching of product capabilities to organizational requirements.Iterable is a consumer growth marketing and user engagement platform. With Iterable, B2C marketers send the right message, to the right device, at the right time. Iterable provides powerful segmentation, fully customizable templates, sophisticated workflows (with no coding), a/b testing and more. Iterable seamlessly supports email, mobile push notifications and SMS.
Sample Customers
Sample CustomersThe King Arthur Flour, Stonyfield, InsideOut Development, Moosejaw, Big Scary Cranium, Paper StyleBetterDoctor Bisnow Decorist Dot&Bo IMGE Rocksbox Yelp
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Find out what your peers are saying about HubSpot, Marketo, Salesforce and others in Marketing Automation.
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253,234 professionals have used our research since 2012.
We monitor all Marketing Automation reviews to prevent fraudulent reviews and keep review quality high. We do not post reviews by company employees or direct competitors. We validate each review for authenticity via cross-reference with LinkedIn, and personal follow-up with the reviewer when necessary.

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