Anonymous UserRPA Practice Head at a tech services company
We asked business professionals to review the solutions they use. Here are some excerpts of what they said:
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IBM Campaign helps marketers design, execute, measure and optimize outbound marketing campaigns. This sophisticated omni-channel campaign management solution allows marketers to perform deep segmentation over multiple data sources to deliver tailored messages to huge volumes of contacts.
IBM Campaign enables you to:
Build a targeted, ongoing dialogue with customers and prospects using available data from local, cloud and third-party repositories including previous interactions and responses, current behaviors and events, big data and more.
Manage your full campaign logic and campaign delivery including audience segmentation, ad-hoc field creation, exclusions, assignment of offers and channels, and the ability to directly execute delivery of email, mobile push and SMS campaigns.
Reuse campaign management building blocks including audiences, segments, offers, treatments and exclusion rules.
Accurately measure and report on marketing activities to enhance insights, decision making and marketing accountability.
Choose an on-premise or cloud deployment model of preference.
Dynamics CRM is Microsoft's leading Customer Relationship Management solution. This solution allows organizations to nurture their relationships with their customers, to engage with these customers in the best way possible at all the right times, and to match customers to the correct products and services.
Dynamics CRM is one of the most effective sales and marketing tools around, because of its innovative and social-driven technology. The tool allows marketers and salespeople to communicate, interact and service customers in a smarter, personalized, and more insightful manner. And best of all is that this can all be done from any device, as Dynamics CRM is mobile-based, cloud-based and available on-premise. The tool also integrates with social media platforms, allowing for full social media capabilities and reporting.
HCL Campaign is ranked 8th in Marketing Management while Microsoft Dynamics CRM is ranked 2nd in Marketing Management with 1 review. HCL Campaign is rated 0.0, while Microsoft Dynamics CRM is rated 9.0. On the other hand, the top reviewer of Microsoft Dynamics CRM writes "A straightforward setup, good pricing, and great technical support". HCL Campaign is most compared with Salesforce Marketing Cloud, Adobe Campaign, SAS Marketing Automation and SAS Customer Intelligence 360, whereas Microsoft Dynamics CRM is most compared with SAP CRM, Salesforce Service Cloud, ServiceNow, Siebel CRM and Salesforce Marketing Cloud.
See our list of best Marketing Management vendors.
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