Compare HCL Campaign vs. SAP CRM

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HCL Campaign Logo
751 views|617 comparisons
SAP CRM Logo
1,789 views|1,369 comparisons
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Top Answer: The solution is stable.
Top Answer: I don't have any insights into pricing. It's not part of my job. I'm not in accounting, so I never see any pricing or know how much the company pays.
Top Answer: I can't think of a feature that is lacking. For us, it has everything we need. It can be a bit more user friendly, to be honest. Sometimes there are too many apps options. It should offer better UX… more »
Ranking
8th
Views
751
Comparisons
617
Reviews
0
Average Words per Review
0
Rating
N/A
4th
Views
1,789
Comparisons
1,369
Reviews
1
Average Words per Review
418
Rating
8.0
Popular Comparisons
Also Known As
IBM Campaign, IBM Unica
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Overview

IBM Campaign helps marketers design, execute, measure and optimize outbound marketing campaigns. This sophisticated omni-channel campaign management solution allows marketers to perform deep segmentation over multiple data sources to deliver tailored messages to huge volumes of contacts.

IBM Campaign enables you to:

Build a targeted, ongoing dialogue with customers and prospects using available data from local, cloud and third-party repositories including previous interactions and responses, current behaviors and events, big data and more.

Manage your full campaign logic and campaign delivery including audience segmentation, ad-hoc field creation, exclusions, assignment of offers and channels, and the ability to directly execute delivery of email, mobile push and SMS campaigns.

Reuse campaign management building blocks including audiences, segments, offers, treatments and exclusion rules.

Accurately measure and report on marketing activities to enhance insights, decision making and marketing accountability.

Choose an on-premise or cloud deployment model of preference.

SAP CRM provides marketing solutions for big data analytics, social media marketing, segmentation, multichannel campaigns, loyalty, and resource management.

Offer
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Learn more about SAP CRM
Sample Customers
Jabil Circuit, Infinity Computers and Communications Company, Bridgevine, KCE Electronics Public Company Limited, Uvionics Tech, United Rentals, Apptimate AB, Cablevision, Gwinnett County Public Schools, Vita Group, Vodafone Espana S.A.U., Scania IT
Brau Union Osterreich AG, Nu Skin Enterprises Inc., AOK Bundesverband, RAK Ceramics, NHS 24, Wholesale Sports Outdoor Outfitters, FC Bayern Munchen AG, Tumi, The Kellogg Company, MVV Energie AG, Anglian Water Services, German Football Association (DFB), Nebraska Book Company Inc.
Top Industries
VISITORS READING REVIEWS
Computer Software Company42%
Comms Service Provider12%
Media Company12%
Financial Services Firm6%
VISITORS READING REVIEWS
Comms Service Provider30%
Computer Software Company24%
Energy/Utilities Company6%
Financial Services Firm5%

HCL Campaign is ranked 8th in Marketing Management while SAP CRM is ranked 4th in Marketing Management with 1 review. HCL Campaign is rated 0.0, while SAP CRM is rated 8.0. On the other hand, the top reviewer of SAP CRM writes "Scalable and stable with a good dashboard". HCL Campaign is most compared with Salesforce Marketing Cloud, Adobe Campaign, SAS Marketing Automation and SAS Customer Intelligence 360, whereas SAP CRM is most compared with Microsoft Dynamics CRM, SAP Marketing Cloud, Oracle CRM, Siebel CRM and SAS Customer Intelligence 360.

See our list of best Marketing Management vendors.

We monitor all Marketing Management reviews to prevent fraudulent reviews and keep review quality high. We do not post reviews by company employees or direct competitors. We validate each review for authenticity via cross-reference with LinkedIn, and personal follow-up with the reviewer when necessary.