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IBM Campaign helps marketers design, execute, measure and optimize outbound marketing campaigns. This sophisticated omni-channel campaign management solution allows marketers to perform deep segmentation over multiple data sources to deliver tailored messages to huge volumes of contacts.
IBM Campaign enables you to:
Build a targeted, ongoing dialogue with customers and prospects using available data from local, cloud and third-party repositories including previous interactions and responses, current behaviors and events, big data and more.
Manage your full campaign logic and campaign delivery including audience segmentation, ad-hoc field creation, exclusions, assignment of offers and channels, and the ability to directly execute delivery of email, mobile push and SMS campaigns.
Reuse campaign management building blocks including audiences, segments, offers, treatments and exclusion rules.
Accurately measure and report on marketing activities to enhance insights, decision making and marketing accountability.
Choose an on-premise or cloud deployment model of preference.
SAP CRM provides marketing solutions for big data analytics, social media marketing, segmentation, multichannel campaigns, loyalty, and resource management.
HCL Campaign is ranked 8th in Marketing Management while SAP CRM is ranked 4th in Marketing Management with 1 review. HCL Campaign is rated 0.0, while SAP CRM is rated 8.0. On the other hand, the top reviewer of SAP CRM writes "Scalable and stable with a good dashboard". HCL Campaign is most compared with Salesforce Marketing Cloud, Adobe Campaign, SAS Marketing Automation and SAS Customer Intelligence 360, whereas SAP CRM is most compared with Microsoft Dynamics CRM, SAP Marketing Cloud, Oracle CRM, Siebel CRM and SAS Customer Intelligence 360.
See our list of best Marketing Management vendors.
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