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HubSpot Logo
1,018 views|643 comparisons
97% willing to recommend
Zoho Logo
3,597 views|1,331 comparisons
87% willing to recommend
Comparison Buyer's Guide
Executive Summary
Updated on Aug 7, 2023

We compared Zoho CRM and HubSpot CRM across several parameters based on our users' reviews. After reading the collected data, you can find our conclusion below:

  • Features: Zoho CRM receives acclaim for its intuitive interface, customizable choices, cost-effectiveness, and extensive features. HubSpot CRM is commended for its online content creation features as well as its robust marketing and segmentation capabilities.

  • Room for Improvement: Zoho CRM users said the mobile app could be simpler and that Zoho could improve its data organization and automation. HubSpot CRM could improve its integration, task tracking, and contact management.

  • Service and Support: Zoho CRM generally offers good customer service, with responsive support during regular business hours. However, some users had mixed experiences with knowledge and availability. HubSpot CRM received positive feedback for its proactive and helpful support, but some users reported unresolved issues.

  • Ease of Deployment: Zoho CRM's setup process differs in terms of complexity and time required. While some users found it straightforward, others mentioned that it took a significant amount of time, ranging from weeks to months. HubSpot CRM is considered easy to set up and adapt to companies of varying sizes without difficulty. However, some users say it took a long time.

  • Pricing: Zoho CRM is praised for its affordable pricing, being seen as competitive and reasonable. Customers appreciate the cost-effectiveness of using Zoho CRM in the cloud, which eliminates the need for hardware investment. HubSpot CRM provides flexible pricing options, but some users noted that it may not be affordable for small businesses.

  • ROI: Zoho CRM enhances productivity and effectiveness, minimizing the requirement for extra personnel and leading to a positive return on investment. HubSpot CRM has helped customers realize an ROI by coordinating revenue streams and ensuring data security.

Comparison Results: Zoho CRM is commended for its simplicity and intuitive interface. It is more cost-effective and offers more features than many competing solutions. However, users have said Zoho’s scalability and customization options are limited. Users like HubSpot SRM for its marketing features and attentive customer service, but the solution could improve its integration with other solutions and lower its price to make it more affordable for small businesses.

To learn more, read our detailed HubSpot CRM vs. Zoho CRM Report (Updated: March 2024).
768,857 professionals have used our research since 2012.
Featured Review
Quotes From Members
We asked business professionals to review the solutions they use.
Here are some excerpts of what they said:
Pros
"The reporting is very flexible.""It's fairly simple to use. For configuration, it provides quite a bit of information to the salespeople at the fingertips.""The most valuable feature of HubSpot CRM is the forms.""The most valuable features of HubSpot CRM are ease of use, lead generation, and follow-up leads. Additionally, there are a lot of connectors to other solutions, such as Jira and Slack. Whether it's a scrum tool or the ticketing tool, it has a connector.""HubSpot CRM has the most reliable and user-friendly options.""The most valuable feature of HubSpot CRM is the sequences of sales automation. It allows you to set up a bunch of leads into a sequence, and it automatically generates emails that you can customize on the fly. For example, here's the phone call in the morning, the phone call in the afternoon, the email you sent, and the link to the message you sent.""Stability-wise, I rate the solution a ten out of ten.""We can track clients through the system, which is a great feature. It supports cross-functional teams."

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"The platform has a valuable lead qualification feature.""There are many features that capture customer data.""The product is customizable.""Highly configurable, enabling graphically built workflows, and the writing of customized scripts if required.""The most valuable features are the lead, opportunity and task management as well as dashboard creation, reporting, contact management and campaigns.""The most valuable feature of Zoho CRM is emailing. You can send emails to customers directly from Zoho CRM. The marketing team in my company uses this feature, and it's effective.""Zoho CRM integrates easily with customer service workflows.""Customer tracking, order management, sales tracking and PO tracking provide efficiency."

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Cons
"Right now, HubSpot CRM fills my needs. The solution is good for marketing, and you can schedule when you want your ads and your emails to be sent out to your clients. You can track your client pipeline, you can see who viewed your messages and who hasn't, etc. I feel that HubSpot CRM is adequate for my need, but if the solution has the functionality of not needing to input your password every single time you log into the platform, then that would make it better. If that could be incorporated into the new version of HubSpot CRM, then the solution would go a long way.""The product's free version could have more integration and automation options.""I believe it's tailored for companies that are well-lined up for inbound sales. They have rich content, and they can generate leads and capture leads on all the channels and websites, but if you are focusing on or depending on outbounds, it lacks the capabilities that are being offered by companies that focus on outreach, such as Salesloft or Outreach. It mainly lacks cadences for salespeople.""The scoring functionality in Salesforce is better. HubSpot CRM should improve its scoring feature.""The pricing could improve.""The solution's user interface can be simpler with features that are easy to navigate.""HubSpot CRM is easy to use compared to others solutions and anyone can use it. However, for enterprise companies, I would recommend Salesforce because it has established partners, can be more reliable, has more features, and has a more powerful integration with ERP modules which is important for enterprise companies. For multi-locations and multinational companies, Salesforce is one of the best.""The only thing that was tough was that the functionality was very dependent on the licensing level. So there were many things I wanted to do, but then I'd have to add on different licenses or purchase different add-ons."

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"There are two things I would like to see from Zoho CRM. The first would be to include a calling feature that is connected to our call center. Second, I would like financial targeting and how to measure targeting for the sales agent to be connected better with bookings.""The process of creating reports is not very user-friendly - it takes time, and it's confusing.""What needs improvement in Zoho CRM is the UI. It needs to be more user-friendly. I like Salesforce better than Zoho CRM in terms of the UI, so if Zoho CRM can make some UI changes, that would make the tool better.""Support could be more knowledgeable.""Pricing for Zoho CRM could be improved because it is expensive. My company also needs some analytics, so it would be good if Zoho CRM had built-in analytics.""The solution's feature for forecast has limitations.""I would like to see better integration with Zoho Creator.""There are at least two big pieces. One is just the ability to reorganize the data and clean it up to eliminate duplicates and things like that. It is very manual at the moment. It only gives us certain fields that we can check on. Because of our particular database, it creates a problem. We deal with hospitals, and there are 50 hospitals. It is tough to figure out which one is which. Is it this one or the other one? So, trying to clean things up is very difficult. I'd like to have more ability to share data fields. The data is structured into different buckets, and I frequently have to create the same field in two different buckets. It would be nice if I could just do a view-only field in another bucket. In my contact bucket, I would like to be able to have just a view-only of the account information so that I don't need to enter it again, which is what I have to do currently."

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Pricing and Cost Advice
  • "HubSpot CRM is affordable."
  • "I do not recall the particulars of the licensing fees."
  • "HubSpot CRM has a free version, which is why small companies prefer it. The paid version of this software needs to be priced better."
  • "There are a few licensing payment models, such as annual or monthly. The solution is modular, which means that if you need a specific capability or function within the organization, you can purchase it specifically and you don't have to purchase something that is only utilized by 20 percent of the organization."
  • "There is a cost for the solution. However, I am not aware of the price."
  • "Pricing is based on the number of users."
  • "The price of HubSpot CRM is expensive."
  • "The cost of HubSpot CRM is less than the cost of Freshsales."
  • More HubSpot CRM Pricing and Cost Advice →

  • "There is a license required for this solution."
  • "It is around $1000 a month."
  • "Compared to other CRMs, it is very cheap."
  • "We have an annual license fee that costs $12,000."
  • "If you compare the pricing with SAP, it is well priced and you are able to pay as you go."
  • "We pay for an annual license to use this solution."
  • "There is an annual license."
  • "The licensing is the subscription, where we pay $50 per month per user."
  • More Zoho CRM Pricing and Cost Advice →

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    Questions from the Community
    Top Answer:The most valuable feature of the solution is its free version, where you can store around 10,00,000 records in HubSpot CRM for free if you have a business email ID.
    Top Answer:Our goal was to get the accuracy of data and process it. So, we have integrated a bunch of things so that the accuracy of the data can be increased once the impact ratio of the data is increased. We… more »
    Top Answer:Zoho CRM integrates easily with customer service workflows.
    Top Answer:The product is affordable. I rate the product’s pricing a three out of ten, where one is cheap and ten is expensive.
    Top Answer:The reporting for developers should be improved.
    Ranking
    9th
    out of 169 in CRM
    Views
    1,018
    Comparisons
    643
    Reviews
    30
    Average Words per Review
    426
    Rating
    8.2
    6th
    out of 169 in CRM
    Views
    3,597
    Comparisons
    1,331
    Reviews
    28
    Average Words per Review
    390
    Rating
    8.2
    Comparisons
    Attio logo
    Compared 31% of the time.
    Odoo logo
    Compared 16% of the time.
    Bitrix24 logo
    Compared 15% of the time.
    Acumatica logo
    Compared 11% of the time.
    monday.com logo
    Compared 9% of the time.
    SAP CRM logo
    Compared 23% of the time.
    monday.com logo
    Compared 21% of the time.
    Bitrix24 logo
    Compared 17% of the time.
    Microsoft Dynamics CRM logo
    Compared 10% of the time.
    LeadSquared logo
    Compared 8% of the time.
    Learn More
    Overview

    HubSpot CRM is a comprehensive customer relationship management software that helps businesses manage their sales, marketing, and customer service activities. It offers a wide range of features, including contact management, email tracking, deal tracking, and task management. 

    With its intuitive interface and easy-to-use tools, HubSpot CRM allows users to streamline their sales processes, track customer interactions, and improve overall productivity. It also integrates seamlessly with other HubSpot products, such as marketing automation and customer service, providing a complete solution for businesses of all sizes. 

    Whether you're a small startup or a large enterprise, HubSpot CRM can help you organize and grow your customer relationships.

    Zoho CRM empowers organizations with a complete customer relationship lifecycle management solution for managing organization-wide Sales, Marketing, Customer Support & Service and Inventory Management.

    Sample Customers
    digimind, easyrecrue, software2, subaru, suzuki
    JetHub, Anderson Sales Advantage, ActionCoach, Milagro Advisory Group, TECO Pneumatic, Proteomics Consult
    Top Industries
    REVIEWERS
    Computer Software Company29%
    Manufacturing Company12%
    Marketing Services Firm12%
    Financial Services Firm12%
    VISITORS READING REVIEWS
    Computer Software Company17%
    Government9%
    Healthcare Company9%
    Financial Services Firm8%
    REVIEWERS
    Computer Software Company13%
    Financial Services Firm9%
    Non Tech Company9%
    Marketing Services Firm9%
    VISITORS READING REVIEWS
    Educational Organization81%
    Computer Software Company3%
    Government2%
    Financial Services Firm2%
    Company Size
    REVIEWERS
    Small Business68%
    Midsize Enterprise13%
    Large Enterprise20%
    VISITORS READING REVIEWS
    Small Business42%
    Midsize Enterprise15%
    Large Enterprise43%
    REVIEWERS
    Small Business71%
    Midsize Enterprise12%
    Large Enterprise16%
    VISITORS READING REVIEWS
    Small Business8%
    Midsize Enterprise83%
    Large Enterprise9%
    Buyer's Guide
    HubSpot CRM vs. Zoho CRM
    March 2024
    Find out what your peers are saying about HubSpot CRM vs. Zoho CRM and other solutions. Updated: March 2024.
    768,857 professionals have used our research since 2012.

    HubSpot CRM is ranked 9th in CRM with 35 reviews while Zoho CRM is ranked 6th in CRM with 47 reviews. HubSpot CRM is rated 8.2, while Zoho CRM is rated 8.0. The top reviewer of HubSpot CRM writes "Flexible, stable and offers comprehensive feature set, including core CRM functionalities like lead management and marketing automation". On the other hand, the top reviewer of Zoho CRM writes "A highly stable solution that allows customization and data sharing". HubSpot CRM is most compared with Attio, Odoo, Bitrix24, Acumatica and monday.com, whereas Zoho CRM is most compared with SAP CRM, monday.com, Bitrix24, Microsoft Dynamics CRM and LeadSquared. See our HubSpot CRM vs. Zoho CRM report.

    See our list of best CRM vendors.

    We monitor all CRM reviews to prevent fraudulent reviews and keep review quality high. We do not post reviews by company employees or direct competitors. We validate each review for authenticity via cross-reference with LinkedIn, and personal follow-up with the reviewer when necessary.