My company detects scams and fraud, and we use Google Data Studio for data visualization. Several areas of the company use Data Studio, including finance, operations, and sales.

By integrating Data Studio into our services, we not only provide added value to our existing customers but also ensure stability in traffic and minimize the cost of sales. This strategic move allows us to capitalize on the opportunities presented by an installed base of customers, offering them an easily accessible and robust business intelligence solution. This proves advantageous, especially for smaller and medium-sized businesses within our clientele.

Using the solution for analyzing our our own sales data.

We use Google Data Studio to track company KPIs, create the company dashboard, and generate sales reports to compare sales over time.

We primarily use this solution for business reporting.

The data warehouse system is setup on BigQuery. The solution is also integrated into BigQuery. The aggregates, KPIs, and dashboards are defined on BigQuery using the product. 

The product is very simple and easy to use, even if you have no experience in analysis or BI, which was the case in this company.

We have used Google Data Studio with Google Analytics to better view our information.