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Google Campaign Manager vs Marketo comparison

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Google Campaign Manager

506 views|311 comparisons
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Marketo

Read 17 Marketo reviews
1,634 views|1,301 comparisons
94% willing to recommend
Comparison Buyer's Guide
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Buyer's Guide
Marketing Management
April 2024
Executive Summary

We performed a comparison between Google Campaign Manager and Marketo based on real PeerSpot user reviews.

Find out what your peers are saying about Salesforce, monday.com, Microsoft and others in Marketing Management.
To learn more, read our detailed Marketing Management Report (Updated: April 2024).
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768,857 professionals have used our research since 2012.
Featured Review
Use Google Campaign Manager?
Nikashkhan Haneefa
Flexible solution for project management, planning and collaboration activities
Quotes From Members
We asked business professionals to review the solutions they use.
Here are some excerpts of what they said:
Pricing and Cost Advice
Information Not Available
  • "I'm not sure about the cost because I don't get into this aspect. Clients normally take care of that. I only know that it is costly, and I don't think there are any additional costs to the licensing."
  • "The licensing cost usually depends on the users."
  • "The solution is expensive compared to others."
  • "It is expensive. We have a yearly license."
  • "The initial pricing was excellent, but the pricing for renewals is not as good."

    • More Marketo Pricing and Cost Advice →

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    Questions from the Community
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    What do you like most about Marketo?
    Top Answer:I like that the solution is flexible.
    Read all 8 answers   →
    What needs improvement with Marketo?
    Top Answer:The user experience needs improvement, particularly in terms of ease of use and navigation between projects.
    Read all 8 answers   →
    What is your primary use case for Marketo?
    Top Answer:The use cases for the solution involve project management tools, planning, and collaboration with team members.
    Read all 8 answers   →
    Ranking
    10th
    out of 30 in Marketing Management
    Views
    506
    Comparisons
    311
    Reviews
    0
    Average Words per Review
    0
    Rating
    N/A
    5th
    out of 30 in Marketing Management
    Views
    1,634
    Comparisons
    1,301
    Reviews
    2
    Average Words per Review
    391
    Rating
    8.5
    Comparisons
    Learn More
    Google
    Adobe
    Overview

    Google Marketing Platform is a unified advertising and analytics platform that enables stronger collaboration for your marketing teams by building on existing integrations between DoubleClick and the Google Analytics 360 Suite.

    Marketo is an all-in-one marketing solution that was created by marketers for marketers. Founded in 2007, Marketo is branded as marketing software that is easy, powerful and complete.

    Organizations have access to multiple marketing and sales tools when they use this solution, such as Marketing Automation, Consumer Engagement Marketing, Real-Time Personalization, and Marketing Management.

    Sample Customers
    Information Not Available
    Marketo has a customer base of thousands of companies, including Sony, Citrix, BrightTALK, Curves International, HootSuite, Hyundai, SanDisk, and Samsung Electronics.
    Top Industries
    VISITORS READING REVIEWS
    Educational Organization42%
    Computer Software Company17%
    Financial Services Firm7%
    Manufacturing Company5%
    VISITORS READING REVIEWS
    Computer Software Company21%
    Financial Services Firm14%
    Healthcare Company6%
    Manufacturing Company6%
    Company Size
    VISITORS READING REVIEWS
    Small Business7%
    Midsize Enterprise47%
    Large Enterprise45%
    REVIEWERS
    Small Business45%
    Midsize Enterprise25%
    Large Enterprise30%
    VISITORS READING REVIEWS
    Small Business25%
    Midsize Enterprise19%
    Large Enterprise56%
    Buyer's Guide
    Marketing Management
    April 2024
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    Find out what your peers are saying about Salesforce, monday.com, Microsoft and others in Marketing Management. Updated: April 2024.
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    768,857 professionals have used our research since 2012.

    Google Campaign Manager is ranked 10th in Marketing Management while Marketo is ranked 5th in Marketing Management with 17 reviews. Google Campaign Manager is rated 0.0, while Marketo is rated 8.4. On the other hand, the top reviewer of Marketo writes "Flexible solution for project management, planning and collaboration activities". Google Campaign Manager is most compared with Salesforce Marketing Cloud and Adobe Campaign, whereas Marketo is most compared with Salesforce Marketing Cloud, Oracle Eloqua, HubSpot Marketing Hub, Pardot and Microsoft Dynamics CRM.

    See our list of best Marketing Management vendors.

    We monitor all Marketing Management reviews to prevent fraudulent reviews and keep review quality high. We do not post reviews by company employees or direct competitors. We validate each review for authenticity via cross-reference with LinkedIn, and personal follow-up with the reviewer when necessary.