Manjunatha OKMarketo Consultant at WEBTECHIEZ SOFTWARE SERVICES
We asked business professionals to review the solutions they use. Here are some excerpts of what they said:
"The most valuable feature of this solution is Smart Campaigns."
"It is a very user-friendly solution. I'm mainly working on Design Studio, which is useful for companies in tracking repeat users. The progressive proofing is also useful. It is not available in other solutions."
"The most valuable features are the Marketo emails, both sending and tracking."
"The smart campaign looks quite interesting and useful."
"It provides good support for really large databases."
"Marketo should give more power to the users for data manipulation."
"Its APIs need to be more flexible because there are some things that are not available in the API."
"Adobe, the parent company, needs to improve on getting more information published to allow users to educate themselves on how to use the solution."
"This product hasn't kept up to date on features."
"I'm not sure about the cost because I don't get into this aspect. Clients normally take care of that. I only know that it is costly, and I don't think there are any additional costs to the licensing."
"The licensing cost usually depends on the users."
"The solution is expensive compared to others."
Earn 20 points
Marketo is an all-in-one marketing solution that was created by marketers for marketers. Founded in 2007, Marketo is branded as marketing software that is easy, powerful and complete.
Organizations have access to multiple marketing and sales tools when they use this solution, such as Marketing Automation, Consumer Engagement Marketing, Real-Time Personalization, and Marketing Management.
Eloqua is the Oracle marketing automation and revenue performance management solution used by sales and marketing teams all over the world. With Eloqua, organizations can easily execute marketing campaigns, build and manage their databases, convert leads to sales, and measure the impact of marketing activities on the organization.
Marketo is ranked 2nd in Marketing Automation with 4 reviews while Oracle Eloqua is ranked 7th in Marketing Automation with 1 review. Marketo is rated 9.2, while Oracle Eloqua is rated 8.0. The top reviewer of Marketo writes "Helpful in converting leads to customers and has good integration with CRM". On the other hand, the top reviewer of Oracle Eloqua writes "A key feature is the great support of extremely large databases". Marketo is most compared with Salesforce Marketing Cloud, SAP Marketing Cloud, Amazon Pinpoint, SAS Customer Intelligence 360 and HubSpot Marketing Hub, whereas Oracle Eloqua is most compared with Salesforce Marketing Cloud, SAP Marketing Cloud, Pardot, HubSpot Marketing Hub and Oracle CRM.
See our list of best Marketing Automation vendors.
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