Compare Marketo vs. Oracle Eloqua

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Marketo Logo
1,503 views|1,184 comparisons
Oracle Eloqua Logo
2,190 views|1,804 comparisons
Most Helpful Review
Find out what your peers are saying about Salesforce, HubSpot, Adobe and others in Marketing Automation. Updated: July 2021.
523,975 professionals have used our research since 2012.
Quotes From Members

We asked business professionals to review the solutions they use. Here are some excerpts of what they said:

Pros
"The most valuable feature of this solution is Smart Campaigns.""It is a very user-friendly solution. I'm mainly working on Design Studio, which is useful for companies in tracking repeat users. The progressive proofing is also useful. It is not available in other solutions.""The most valuable features are the Marketo emails, both sending and tracking.""The smart campaign looks quite interesting and useful."

More Marketo Pros »

"It provides good support for really large databases.""The initial setup was straightforward."

More Oracle Eloqua Pros »

Cons
"Marketo should give more power to the users for data manipulation.""I had an issue while integrating JavaScript with forms. When you embed JavaScript, you can either embed it in a landing page or some other self-contained management system like WordPress. Currently, it provides you access to CSS, where you can customize your form design, but there is no option for JavaScript modification for a particular form. This area needs to be improved where you can integrate JavaScript, and it has the JavaScript functions for that particular form. There are a lot of other areas of improvement. In the design area, they can give us more testing options instead of relying on email testing alone. It would be great if they can provide responsive testing where email clients can be tested within Marketo. It would be also helpful if they can implement some in-built options for users or forms for blocking a generic email ID such as Yahoo or Gmail. Similarly, it would be helpful to have JavaScript features and forms as well as the option to add Google analytics and a header and footer for the landing pages.""Its APIs need to be more flexible because there are some things that are not available in the API.""Adobe, the parent company, needs to improve on getting more information published to allow users to educate themselves on how to use the solution."

More Marketo Cons »

"This product hasn't kept up to date on features.""The solution could improve by having a more user-friendly interface."

More Oracle Eloqua Cons »

Pricing and Cost Advice
"I'm not sure about the cost because I don't get into this aspect. Clients normally take care of that. I only know that it is costly, and I don't think there are any additional costs to the licensing.""The licensing cost usually depends on the users.""The solution is expensive compared to others."

More Marketo Pricing and Cost Advice »

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Questions from the Community
Top Answer: The smart campaign looks quite interesting and useful.
Top Answer: Adobe, the parent company, needs to improve on getting more information published to allow users to educate themselves on how to use the solution. You cannot find much information about Marketo on the… more »
Top Answer: We use the solution for marketing automation such as email marketing and lead aggregation.
Top Answer: It provides good support for really large databases.
Top Answer: They charge in different ways for the license. It can be related to the size of the database or number of users. In 2019,the basic version cost $2,000 a month per user. The standard version was around… more »
Top Answer: This product hasn't kept up to date on features; they haven't adapted to or adopted newer ways of doing business. In addition, it's a very expensive solution. As a result, they're losing market share.
Ranking
3rd
Views
1,503
Comparisons
1,184
Reviews
4
Average Words per Review
513
Rating
9.3
4th
Views
2,190
Comparisons
1,804
Reviews
2
Average Words per Review
337
Rating
8.5
Popular Comparisons
Also Known As
Eloqua, Oracle Marketing Cloud
Learn More
Overview

Marketo is an all-in-one marketing solution that was created by marketers for marketers. Founded in 2007, Marketo is branded as marketing software that is easy, powerful and complete.

Organizations have access to multiple marketing and sales tools when they use this solution, such as Marketing Automation, Consumer Engagement Marketing, Real-Time Personalization, and Marketing Management.

Eloqua is the Oracle marketing automation and revenue performance management solution used by sales and marketing teams all over the world. With Eloqua, organizations can easily execute marketing campaigns, build and manage their databases, convert leads to sales, and measure the impact of marketing activities on the organization.

Offer
Learn more about Marketo
Learn more about Oracle Eloqua
Sample Customers
Marketo has a customer base of thousands of companies, including Sony, Citrix, BrightTALK, Curves International, HootSuite, Hyundai, SanDisk, and Samsung Electronics.
Thomson Reuters, The Dow Chemical Company, Avid, LifeSize, and Avalara.
Top Industries
VISITORS READING REVIEWS
Computer Software Company33%
Comms Service Provider15%
Media Company9%
Energy/Utilities Company7%
REVIEWERS
Computer Software Company40%
Manufacturing Company20%
Marketing Services Firm10%
Media Company10%
VISITORS READING REVIEWS
Computer Software Company49%
Comms Service Provider18%
Financial Services Firm5%
Manufacturing Company4%
Company Size
REVIEWERS
Small Business54%
Midsize Enterprise23%
Large Enterprise23%
REVIEWERS
Small Business32%
Midsize Enterprise26%
Large Enterprise42%
Find out what your peers are saying about Salesforce, HubSpot, Adobe and others in Marketing Automation. Updated: July 2021.
523,975 professionals have used our research since 2012.

Marketo is ranked 3rd in Marketing Automation with 4 reviews while Oracle Eloqua is ranked 4th in Marketing Automation with 2 reviews. Marketo is rated 9.2, while Oracle Eloqua is rated 8.6. The top reviewer of Marketo writes "Helpful in converting leads to customers and has good integration with CRM". On the other hand, the top reviewer of Oracle Eloqua writes "A key feature is the great support of extremely large databases". Marketo is most compared with Salesforce Marketing Cloud, SAP Marketing Cloud, Amazon Pinpoint, SAS Customer Intelligence 360 and HubSpot Marketing Hub, whereas Oracle Eloqua is most compared with Salesforce Marketing Cloud, HubSpot Marketing Hub, SAP Marketing Cloud, Oracle CRM and Pardot.

See our list of best Marketing Automation vendors.

We monitor all Marketing Automation reviews to prevent fraudulent reviews and keep review quality high. We do not post reviews by company employees or direct competitors. We validate each review for authenticity via cross-reference with LinkedIn, and personal follow-up with the reviewer when necessary.