Compare Marketo vs. Oracle Eloqua

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Marketo Logo
1,595 views|1,248 comparisons
Oracle Eloqua Logo
2,229 views|1,840 comparisons
Most Helpful Review
Find out what your peers are saying about Salesforce, Adobe, Oracle and others in Marketing Automation. Updated: May 2021.
510,534 professionals have used our research since 2012.
Quotes From Members

We asked business professionals to review the solutions they use. Here are some excerpts of what they said:

Pros
"The most valuable feature of this solution is Smart Campaigns.""It is a very user-friendly solution. I'm mainly working on Design Studio, which is useful for companies in tracking repeat users. The progressive proofing is also useful. It is not available in other solutions.""The most valuable features are the Marketo emails, both sending and tracking.""The smart campaign looks quite interesting and useful."

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"It provides good support for really large databases."

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Cons
"Marketo should give more power to the users for data manipulation.""I had an issue while integrating JavaScript with forms. When you embed JavaScript, you can either embed it in a landing page or some other self-contained management system like WordPress. Currently, it provides you access to CSS, where you can customize your form design, but there is no option for JavaScript modification for a particular form. This area needs to be improved where you can integrate JavaScript, and it has the JavaScript functions for that particular form. There are a lot of other areas of improvement. In the design area, they can give us more testing options instead of relying on email testing alone. It would be great if they can provide responsive testing where email clients can be tested within Marketo. It would be also helpful if they can implement some in-built options for users or forms for blocking a generic email ID such as Yahoo or Gmail. Similarly, it would be helpful to have JavaScript features and forms as well as the option to add Google analytics and a header and footer for the landing pages.""Its APIs need to be more flexible because there are some things that are not available in the API.""Adobe, the parent company, needs to improve on getting more information published to allow users to educate themselves on how to use the solution."

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"This product hasn't kept up to date on features."

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Pricing and Cost Advice
"I'm not sure about the cost because I don't get into this aspect. Clients normally take care of that. I only know that it is costly, and I don't think there are any additional costs to the licensing.""The licensing cost usually depends on the users.""The solution is expensive compared to others."

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Questions from the Community
Top Answer: The smart campaign looks quite interesting and useful.
Top Answer: Adobe, the parent company, needs to improve on getting more information published to allow users to educate themselves on how to use the solution. You cannot find much information about Marketo on the… more »
Top Answer: We use the solution for marketing automation such as email marketing and lead aggregation.
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Ranking
2nd
Views
1,595
Comparisons
1,248
Reviews
4
Average Words per Review
513
Rating
9.3
7th
Views
2,229
Comparisons
1,840
Reviews
0
Average Words per Review
0
Rating
N/A
Popular Comparisons
Also Known As
Eloqua, Oracle Marketing Cloud
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Overview

Marketo is an all-in-one marketing solution that was created by marketers for marketers. Founded in 2007, Marketo is branded as marketing software that is easy, powerful and complete.

Organizations have access to multiple marketing and sales tools when they use this solution, such as Marketing Automation, Consumer Engagement Marketing, Real-Time Personalization, and Marketing Management.

Eloqua is the Oracle marketing automation and revenue performance management solution used by sales and marketing teams all over the world. With Eloqua, organizations can easily execute marketing campaigns, build and manage their databases, convert leads to sales, and measure the impact of marketing activities on the organization.

Offer
Learn more about Marketo
Learn more about Oracle Eloqua
Sample Customers
Marketo has a customer base of thousands of companies, including Sony, Citrix, BrightTALK, Curves International, HootSuite, Hyundai, SanDisk, and Samsung Electronics.
Thomson Reuters, The Dow Chemical Company, Avid, LifeSize, and Avalara.
Top Industries
VISITORS READING REVIEWS
Computer Software Company32%
Comms Service Provider15%
Media Company8%
Energy/Utilities Company7%
REVIEWERS
Computer Software Company40%
Manufacturing Company20%
Marketing Services Firm10%
Media Company10%
VISITORS READING REVIEWS
Computer Software Company51%
Comms Service Provider15%
Financial Services Firm6%
Media Company4%
Company Size
REVIEWERS
Small Business54%
Midsize Enterprise23%
Large Enterprise23%
REVIEWERS
Small Business30%
Midsize Enterprise27%
Large Enterprise43%
Find out what your peers are saying about Salesforce, Adobe, Oracle and others in Marketing Automation. Updated: May 2021.
510,534 professionals have used our research since 2012.

Marketo is ranked 2nd in Marketing Automation with 4 reviews while Oracle Eloqua is ranked 7th in Marketing Automation with 1 review. Marketo is rated 9.2, while Oracle Eloqua is rated 8.0. The top reviewer of Marketo writes "Helpful in converting leads to customers and has good integration with CRM". On the other hand, the top reviewer of Oracle Eloqua writes "A key feature is the great support of extremely large databases". Marketo is most compared with Salesforce Marketing Cloud, SAP Marketing Cloud, Amazon Pinpoint, SAS Customer Intelligence 360 and HubSpot Marketing Hub, whereas Oracle Eloqua is most compared with Salesforce Marketing Cloud, SAP Marketing Cloud, Pardot, HubSpot Marketing Hub and Oracle CRM.

See our list of best Marketing Automation vendors.

We monitor all Marketing Automation reviews to prevent fraudulent reviews and keep review quality high. We do not post reviews by company employees or direct competitors. We validate each review for authenticity via cross-reference with LinkedIn, and personal follow-up with the reviewer when necessary.