We performed a comparison between Marketo and Microsoft Dynamics CRM based on real PeerSpot user reviews.
Find out in this report how the two Marketing Management solutions compare in terms of features, pricing, service and support, easy of deployment, and ROI."I like that the solution is flexible."
"The main feature of Marketo is sending out emails, so that would be the most valuable feature."
"It is a very user-friendly solution. I'm mainly working on Design Studio, which is useful for companies in tracking repeat users. The progressive proofing is also useful. It is not available in other solutions."
"The most valuable feature is the scoring."
"The most valuable features are the Marketo emails, both sending and tracking."
"The smart campaign looks quite interesting and useful."
"The product has been stable."
"The most valuable feature of this solution is Smart Campaigns."
"Microsoft Dynamics CRM is a stable solution."
"The most valuable features of Microsoft Dynamics CRM are all the filters and possible reports."
"Right now we're using the financial features, and we haven't tried the inventory. It's useful more on the financial side."
"The most valuable feature in Microsoft Dynamics CRM is funneling."
"The support is brilliant. All OEMs are pretty helpful."
"The most valuable feature is the reporting tab."
"I like the fact that I can keep track of everything I do in relation to my own job."
"The solution is stable."
"Its APIs need to be more flexible because there are some things that are not available in the API."
"Adobe, the parent company, needs to improve on getting more information published to allow users to educate themselves on how to use the solution."
"Marketo should give more power to the users for data manipulation."
"I had an issue while integrating JavaScript with forms. When you embed JavaScript, you can either embed it in a landing page or some other self-contained management system like WordPress. Currently, it provides you access to CSS, where you can customize your form design, but there is no option for JavaScript modification for a particular form. This area needs to be improved where you can integrate JavaScript, and it has the JavaScript functions for that particular form. There are a lot of other areas of improvement. In the design area, they can give us more testing options instead of relying on email testing alone. It would be great if they can provide responsive testing where email clients can be tested within Marketo. It would be also helpful if they can implement some in-built options for users or forms for blocking a generic email ID such as Yahoo or Gmail. Similarly, it would be helpful to have JavaScript features and forms as well as the option to add Google analytics and a header and footer for the landing pages."
"Revenue management, attribution, and ABM can all be improved."
"It could be more scalable."
"The user experience needs improvement, particularly in terms of ease of use and navigation between projects."
"For the moment, we migrated some of our processes to Marketo and implemented them there. We had some difficulties related to this."
"We would like to see the tech support for this product improved, at present we are frequently waiting for a couple of days before we receive any response."
"Microsoft Dynamics CRM could improve by being more user-friendly and having a better design. I have used Service Desk and it is not user-friendly but this solution is worse. The graphical interface is not intuitive, you need someone to guide you or you will have difficulties navigating around to find the file you need. The data we are normally dealing with is boring enough and the interface could be more attractive and more exciting. The tabs and arrangement could be done better to be more user-friendly. Microsoft Excel, PowerPoint, and Word are fine and Microsoft should extend their user-friendliness and intuitiveness to Microsoft Dynamics."
"Microsoft Dynamics CRM could improve by making it easier to export data to SharePoint because most of our customers use SharePoint. They have to log into a Microsoft environment platform from their SharePoint for access should be made easier. Additionally, if the customer portal was enhanced for it to be customized it would be a benefit."
"Microsoft Dynamics CRM could improve by being more user-friendly."
"We had to do some customizations on top and it got a bit cumbersome."
"The approvals component of Dynamics is complex. It isn't very easy to generate approvals between different departments."
"The solution could have better dashboards and the Microsoft operating system could be more intuitive."
"Out of the box, the solution doesn't really have a desirable user experience. We have to set it up and customize it to meet our needs."
Marketo is ranked 5th in Marketing Management with 17 reviews while Microsoft Dynamics CRM is ranked 3rd in Marketing Management with 68 reviews. Marketo is rated 8.4, while Microsoft Dynamics CRM is rated 7.6. The top reviewer of Marketo writes "Flexible solution for project management, planning and collaboration activities". On the other hand, the top reviewer of Microsoft Dynamics CRM writes "Intuitive APIs, customizable design, but dashboards could improve". Marketo is most compared with Salesforce Marketing Cloud, Oracle Eloqua, HubSpot Marketing Hub, Pardot and Teradata Customer Interaction Manager, whereas Microsoft Dynamics CRM is most compared with Salesforce Sales Cloud, SAP CRM, ServiceNow, Siebel CRM and Zendesk. See our Marketo vs. Microsoft Dynamics CRM report.
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